Pantone R
eflex Blue
C:100 M:73 Y:0 K:2
Rectangle: solid, enco
mpassing
globe. Space to the right
representing room t
o grow
FG Wilson Corporate Brand Guidelines
FG Wilson Confidential
Introduction
The single most important visual element of the FG Wilson identity is the corporate logo. Consistently representing the correct use of the logo provides instant recognition and strengthens the FG Wilson identity.
Correct Use of the FG Wilson brand name: FG Wilson
FG Wilson is a trading name of Caterpillar (NI) Limited.
Caterpillar (NI) Limited, formerly known as FG Wilson (Engineering) Limited, is part of Caterpillar Inc.
Caterpillar Inc. owns a complex portfolio of brands whose roles and relationships support the growth to achieve the company’s enterprise goals. The Caterpillar brand is used in communications to represent the corporation with the investment community, employees, public policy makers and other key stakeholders.
The Caterpillar brand is the umbrella that shelters all other brands in the portfolio.
Logo: Colour
To be used on all colour materials when placed on a white background
Note: The FG Wilson logo must not appear in any other colour, combination or shade than stated above
To be used on all black and white materials when placed on a white background
To be used on all colour materials when placed on a coloured background
To be used on all black and white materials when placed on a black or grey background
Colour Black and White
FG Wilson Blue Pantone® Reflex Blue C:100 M:73 Y:0 K:2
Black Pantone® Black C:0 M:0 Y:0 K:100
Logo: Specifications
The smallest size allowed for use in print is 20 mm wide and the smallest size for use on screen is 126 pixels or above
20 mm (126 pixels)
5 mm
5 mm
22 mm (127 pixels)
The smallest size allowed for use in print is 22 mm wide and the smallest size for use on screen is 127 pixels or above. The FG Wilson Genuine Parts logo must appear within the confines of the globe.
The logo must always appear in a corner and no less than 5 mm from the document edge
The logo border is twice the width of the globe inside
Genuine Parts
Logo: Incorrect Usage
FG WILSON
F.G. Wilson
FGWFG. Wilson
F G Wilson
Incorrect font
Incorrect Shape, logo has been cropped
Rectangle is missing and incorrect colour palette
Common misrepresentation of the FG Wilson brand name
Incorrect colour paletteNo visible keyline Incorrect colour palette
Trademark Legislation & Restrictions
For promotional purposes the FG Wilson Distribution network should promote the FG Wilson brand identity and must not reference Caterpillar (NI) Limited in their promotional materials.
Use of the Caterpillar (company) and the Cat® (product) logos are restricted by trademark legislation and must not be used by the FG Wilson Distribution network.
One exception to this is when the Caterpillar and Cat logos are visible in images provided by Caterpillar (NI) Limited, for use in customer PowerPoint presentations and sales materials.
Such images may be used as provided however they must not be replicated, transferred or resized for any other deliverables or promotional use by the FG Wilson Distribution network.
For guidance on this, please email Aaron Gooding.
Typeface:Geometric 415 BT
Geometric 415 BT Lite
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1234567890!@#$%^&*()
Geometric 415 BT Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Geometric 415 BT Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Geometric 415 BT Lite Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Geometric 415 BT Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Geometric 415 BT Black Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()