Download pdf - Festival of Media Asia Pacific Awards 2014 winners

ENTERING COMPANY

CAMPAIGN COUNTRY BRAND OTHER CREDITS

Best Communications Strategy

MediaCom (WINNER)

Shave Or Crave India Gillette India

Ltd BBDO India, Webber India, Compass India, Interface

FCB Media (Highly Commended)

Driving Dogs New Zealand SPCA / MINI .

MediaCom Soldier For Women India Gillette India

Ltd

BBDO India, Webber India, Compass India, Interface, CNN IBN , Times Now, Times of India, Radio Mirchi, Times OOH

UM Australia Fast Front Pages Australia

News Corp Australia Metro Mastheads

.

UM Australia Lambnesia Australia Lamb BMF, Hausman, Facebook, Southern Cross Austereo

Best Contribution to a Campaign by a Media Owner

Yahoo Hong Kong Limited (WINNER)

Credit Card - Red Hot Dine & Fly

Hong Kong

Hong Kong and Shanghai Banking Corporation

JWT, Mindshare Hong Kong

BBC Worldwide

BBC and Tourism Malaysia

United Kingdom

Tourism Malaysia .

CNN International

Stay Hilton Experience Asia

Hong Kong Hilton Hotel & Resorts CNN, Ignite Digital

SPE Networks - Asia

AXN and Samsung's Engagement via Killer App

Singapore Samsung Starcom MediaVest Group

Youku Tudou Inc.

OREO - Twist Open the Bonding

China Oreo Carat China

Youku Tudou Inc.

OREO - Twist Open the Bonding Moment

China Oreo Carat China

Best Digitally Integrated Campaign

Mindshare (WINNER)

Leave a Man, Come Back a Hero

Australia Lynx SOAP Creative

BBH Asia Pacific

Chupa chups - Making Suckers of the Internet

Singapore Chupa Chups .

BBH Asia Pacific (Highly Commended)

Transforming the Talent Show for Social Media

Singapore Happydent .

Mindshare My Life at 55 Thailand AZAY mInteraction

Mindshare

Disney's Haunted Halloween - Choose Your Dark Side

Hong Kong Hong Kong Disneyland .

Mindshare Dove Bonds of Friendship Pakistan Dove Shampoo .

PHD KNORR VIDEO RECIPES China KNORR .

Starcom MediaVest Group

The Club Room - Uniting Men and Sport

Australia Farmers Union Iced Coffee .


This is My Moment, LIVE. Malaysia Samsung Yahoo! Malaysia


Ambush: Samsung Game Changing Campaign

Singapore Samsung Mobile Cheil Singapore

Best Engagement Strategy

Ogilvy & Mather (WINNER)

NextGen CIO Singapore IBM Corporation NEO@Ogilvy

Madison Media Infinity

How Radio Triggered 1.6 Years of Engagement Around an Unspeakable Problem

India Mediker Anti-Lice Treatment Naturals

.

MATCH Media Wild Turkey - The Turkey 10 Australia Wild Turkey Southern Cross Austereo

MediaCom Soldier For Women India Gillette India

Ltd

BBDO India, Webber India, Compass India, Interface, CNN IBN , Times Now, Times of India, Radio Mirchi, Times OOH

MediaCom

Coca-Cola Spreads the Spirit of Ramadhan to Moms during Fasting Month

Malaysia Coca-Cola Geometry Global, Radio Networks


Optus - Social Good ROCKS! Australia Optus .

Starcom MediaVest Group (Highly Commended)

UHP First Step to Livelihood Philippines United Home

Products (UHP) .

Best Entertainment Platform

UM Australia (WINNER) Lambnesia Australia Lamb BMF, Hausman, Facebook,

Southern Cross Austereo

BBH Asia Pacific



Maxus A Social Cause India Tata Tea .

Maxus A Social Cause Campaign which Entertained to the Core!!

India Tata Tea .

MediaCom (Highly Commended)

Westpac - Air Rescue Australia Westpac

Fredbird Productions, Westpac Rescue Helicopter, NSW Ambulance., Map&Page

PHD Love in a Different Tense China Cornetto Minimax

PHD The Peforman Hong Kong Durex Kitchen


The Club Room - Uniting Men and Sport

Australia Farmers Union Iced Coffee .

Best Event/Experiential Campaign

MediaCom (WINNER)

Tasting is Believing Singapore Coke Zero Geometry, Momenntum,

Ogilvy

FCB Media Driving Dogs New Zealand SPCA / MINI .

Harbour City Estates Limited

Rubber Duck @ Harbour City Hong Kong Harbour City

AllRightsReserved, Brandtology, Mercury Digital

MediaCom Shave Or Crave India Gillette India

Ltd BBDO India, Webber India, Compass India, Interface

MediaCom AsiaRooms Romance of Travel

Singapore AsiaRooms.com Helpyoumarry.com

Mindshare (Highly Commended)

Ben & Jerry's Sundae Sessions

Australia Ben & Jerry's .

Mindshare Nike - Owning the Night with Bus Shelter

Hong Kong Nike McCann Worldgroup (Hong Kong), JCDecaux Cityscape

Mindshare Axe Apollo Space Academy

Indonesia Axe Ogilvy

Starcom Mediavest Group


Products (UHP) .


Lucky 13 Thailand

Foundation for the Blind in Thailand under the Royal Patronage of H.M. the Queen

.

Best Launch Campaign

MEC (WINNER)

Must Have Whitening Australia Optic White .

BBH Asia Pacific



MEC Horrorific Results Australia Paranormal

Activity 4 Snakk Media

MEC

TVS Dazz Launch - Walletman saves the day!

Indonesia TVS Dazz .

Mediacom The World's Coolest Gadget China P&G- Braun .

MediaCom Rockin' the VW Beetle in China China Beetle

Volkswagen Group Import China, Kinetic China, Ogilvy One, HitFM, Tencent, Douban

Mindshare

Lipton Ice Tea Virgin Cocktails "Snaps of Summer"

Australia Lipton Ice Tea Pedestrian.TV, Soap, Pulse

PHD The Peforman Hong Kong Durex Kitchen


The Ultimate Rider Australia Insure My Ride .

UM Australia Locally Famous Australia MasterCard McCann, The Origin Agency, Ensemble Branded Entertainment

Best Social Media Strategy

UM Australia (WINNER) XTL Australia

Department of Families, Housing, Communities and Indigenous Affairs

Reprise

BBH Asia Pacific

Chupa chups - Making Suckers of the Internet

Singapore Chupa Chups .

FoxyMoron Femina India 'Made By You' India Femina India .

MediaCom

Creating a Media Channel to Fight Hepatitis C

Australia NSW Health .

UM Australia Bucket List Australia South African Tourism Reprise

Best Targeted Campaign

GOODSTUPH Pte Ltd (WINNER)

The HP Elite Assembly Singapore

Hewlett-Packard Singapore

.

MEC When Fans Become Famous

Australia Brilliance .

Mindshare (Highly Commended)

How a $3 Shampoo Became Synonymous with Hijab Fashion

Malaysia Sunsilk .

OMD The 4th Quarter China Li-Ning FUSE

OMD Two Thoughts One Goal Hong Kong Wyeth Materna Wunderman

PHD Winning Moments China

Clear Anti-Dandruff Shampoo

Fugu Mobile, InMobi

UM

A First of a Kind Media Placement that Juries have Already Loved!

Malaysia IPG Mediabrands Analytics

.

UM

Saying "Mom, I Love You" is Not That Easy as you Would Think

Malaysia Bird's Nest Cerebos Malaysia

UM Australia Halo: Capture the Poster Australia Xbox Soap, McCann Erickson

Best Use of Content

FCB Media (WINNER) Driving Dogs New Zealand SPCA / MINI .



Optus - Social Good ROCKS! Australia Optus .


Lucky 13 Thailand

Foundation for the Blind in Thailand under the Royal Patronage of H.M. the Queen

.

UM Australia Locally Famous Australia MasterCard McCann, The Origin Agency, Ensemble Branded Entertainment

Best Use of Mobile

PHD (WINNER) Good life Club India Brooke Bond

Tea Hungama

MEC Horrorific Results Australia Paranormal

Activity 4 Snakk Media

Millennial Media

Gillette Accelerated Brand Awareness with Innovative Rich Media

Singapore Gillette .

OMD See the World At Home Hong Kong Wyeth Gold TBWA\Hong Kong

UM KFC- Finding 'Waze' to 'FAST' Food

Malaysia KFC .


UM Australia

Using Mobile to Put the 'Toy' Back Into 'Toy Sale'

Australia Target Mnet

Best Use of Technology

OMD (WINNER)

See the World At Home Hong Kong Wyeth Gold TBWA\Hong Kong

MediaCom

Rural Fire Service (RFS) - Getting Bush Fire Planning Done

Australia NSW Rural Fire Service .

Millennial Media

Angry Birds Catapults Samsung SMART TV Sales Across SEA

Singapore Samsung / Samsung SMART TV

Starcom MediaVest Group Singapore

Starcom MediaVest

Australia's First Mobile "Post it"

Australia GIO .


Australia's First Mobile "Post it" Note

Australia GIO .


The Access All Areas App - Samsung Plus 7App

Australia Samsung Brand .

UM (Highly Commended)

KFC- Finding 'Waze' to 'FAST' Food

Malaysia KFC .

Consumer Research Award

UM (WINNER)

'Smiling is an Act of Charity'- LISTERINE Rides on a Cultural Insight

Malaysia Listerine Malaysia .

Madhouse India

No Comscore No Problem, MadPlanner Answered the Problem of No Comscore for Mobile

India Multiple clients of GroupM .


Greater China Women's Study

Singapore Multiple .


Taiwan Multi-Screen Study Taiwan

Coke and all SMG Taiwan clients

.

The Creative Use of Media Award

UM Australia (WINNER)

Fast Front Pages Australia

News Corp Australia Metro Mastheads

.

Kinetic WW (Highly Commended)

Nike Live Knitting Shanghai

China Nike Team Nike (Kinetic, Mindshare & Wieden & Kennedy)

OMD See the World At Home Hong Kong Wyeth Gold TBWA\Hong Kong

SparkPHD Lipton Chai Latte - Spicy Gossip

New Zealand Lipton/Unilever .


The Data Innovation Award

Match Media (WINNER)

IKEA: A Data Matching Love Story

Australia IKEA .

LodestarUM RJ Matrix India Tata Nano .


Data Recasts the Creative Director

Australia

Starcom MediaVest Group & Novartis

.


Word on the Stweet : Real Time Data, Real Life Result

Australia Starcom MediaVest Group

.

The Effectiveness Award

FCB Media (WINNER)

Making DIY Easy As New Zealand Mitre 10 .

Madison Media Infinity (Highly Commended)

Convincing Consumers to Become Our Sales Force

India

Parachute Advansed Ayurvedic Hair Oil

.

Madison Media Infinity

How a Media Insight facilitated Mediker's Journey from Lice Negative to Life Positive

India Mediker Anti-Lice Treatment Naturals

.


MediaCom From Tin Cans to Raya Icons: Ambi Pur

Malaysia Ambi Pur Geometry Global, Media Prima

Breaks Fast with Muslim Malays

Mindshare

HSBC Smart Dining with Masterchef Sharone Hakman

Malaysia HSBC .

PHD Love in a Different Tense China Cornetto Minimax


This is My Moment, LIVE. Malaysia Samsung Yahoo! Malaysia

The Retail Award

MediaCom (WINNER)

Give Music Generator Australia Universal Music

Australia .

GOODSTUPH Pte Ltd

Sephora Hot Wheels Singapore Sephora

Singapore .

Mobext Philippines

McDonald's McDelivery Mobile Site

Philippines McDonald's McDonald's

MEC Mirage Australia Mitsubishi Mirage .

The Utility/Public Service Award

Leo Burnett (WINNER)

Volunteer to Promote Volunteering

Australia SEEK Volunteer .

FCB Media Driving Dogs New Zealand SPCA / MINI .

Ogilvy & Mather NextGen CIO Singapore IBM

Corporation NEO@Ogilvy

OMD (Highly Commended)

Spare Space, Spread Love China Johnson's Baby .

OMD Johnson's Baby Share the Language of

India Johnson's Baby BBDO, LBI, DDB, The Practice

OMD Johnson's Baby Share the Language of Love

India Johnson's Baby BBDO, LBI, DDB, The Practice

Starcom Mediavest Group


Products (UHP) .

UM Australia XTL Australia

Department of Families, Housing, Communities and Indigenous Affairs

Reprise

Record-Breaking Brand of the Year Award - in partnership with Guinness World Records

BRAND COUNTRY RECORD . .

Sohu (WINNER) China

The largest smartphone ensemble

. .

Ariel P&G Vietnam

Most people hand-washing fabric simultaneously (single location)

. .

Asia Pacific Breweries Singapore Farthest Beer

Bottle Slide . .

Berjaya Times Square Kuala Lumpur

Malaysia

Largest Capsule Vending Machine

. .

Breeze Activbleach Philippines

The Most People Handwashing Fabric Simultaneoulsy (in a single location)

. .

Encyclopedia Britannica and Taichung City

Taiwan The Most Pop Ups In A Pop Up Book

. .

Fiji Airways Fiji

Highest altitude wedding on an aircraft

. .

The Floor by O! Sri Lanka

The Most cocktails Commercially Available

. .

Foreign Language Teaching and Research Press (FTLRP)

China The most people to write a story

. .

International Commerce Centre (ICC)

Hong Kong

Largest light and sound show on a single building

. .

Konica Minolta Business Solutions (HK) Limited

Hong Kong Static Cycling Relay . .

Philips AVENT China

Largest online photo album of handwritten notes

. .

P.T. Dokter Toy Indonesia

Most people playing a board game simultaneously

. .

Superga Hong Kong Largest Shoe . .