4/28/15
1
Fender C L A S S I C L E A T H E R
Consumers make purchases following key changes in their lives; they see furniture as an
extension of themselves.
Fender TAKE BACK YOUR BASEMENT
4/28/15
2
Part 1: Facebook
Part 2: Direct Mail
Part 3: Sweepstakes
Hey guys, the kids are headed out, and it’s time for you to take back your space. Take pictures or post about the transformation with #TakeBackYourBasement for a chance to take a trip to Cleveland with your closest buddy. Click here for more info: http://fenderbyclassicleather.com
Thanks, Greg Doe for sharing your upgraded space—we think it looks great! Keep posting the ways you took back your basement. Need ideas? Visit our website for some of our suggestions at: http://fenderbyclassicleather.com Finally have my own space!! Great place to have a few drinks with the guys. #TakeBackYourBasement
350 people like this
Classic Leather
$100 OFF
Punch out the pick or use the code below to get a
discount off of your <irst FFeennddeerr by Classic Leather purchase!
T3sG4Mj8
One lucky winner and their guest of choice will be 6lown to Cleveland for the Classic Rock n’ Roll experience. Their weekend getaway includes: • 2 night stay in a 4 star hotel • Dinner at Chef Michael Symon’s Lolita Restaurant • 2 tickets to the Rock n’ Roll Hall of Fame
Take Back Your Basement!
Share how you “took back your basement” on our new Fender by Classic Leather facebook page
4/28/15
3
Q1 Q2 Q4
April
July
September
Q3
Facebook: $11,000
Direct Mail: $11,390
TOTAL: $24,040
+ + =
Contest: $1,650