The Quick Facts:• My name is Bob Lynde.• I am the founder and owner of FAT BARREL WINE COMPANY.• FAT BARREL™ was founded in 2007, two years after resigning my
directorship and selling my interests in Cape Classics™, and selling my Portland, Oregon-based wine distribution company.
• I first travelled to South Africa in 1992 and have split my time between here and there for the past 25 years.
• In that time I have run 5 different distribution companies: 2 in Oregon, 1 in Arizona and 2 in New York, running the gauntlet of 5 to 20 staff.
TAKE AWAY… “I get it … after 25 years of professional investment … I get it.”
• Today, FAT BARREL WINE COMPANY produces 12 brands and numerous “B.O.B” brands. (Buyers Own Brands / Private Labels), depleting 14,000 cases per annum in NY/NJ alone.
Let’s spend the next 10 minutes talking about FAT BARREL™ – Stellenbosch, the company’s namesake estate-grown Wine of Origin Stellenbosch range.
FAT BARREL ™ - Stellenbosch
5 SKU’s - the company’s namesake brand Estate grown, Wine of Origin Stellenbosch Fresh whites & barrel-AND-bottle-aged reds
The Good News:
Fat Barrel Stellenbosch
Sauvignon Blanc 2015
Fat Barrel Stellenbosch
Chardonnay 2015
Fat Barrel Stellenbosch
Shiraz 2014
Fat Barrel Stellenbosch Cabernet Sauvignon
2013
Fat Barrel Stellenbosch OTB
2013
Item Code FTB5000WC FTB5100WC FTB5300WC FTB5200WC FTB5400WC
70 Cases
$ 5.25/Bottle $ 63.00/Case
$ 5.25/Bottle $ 63.00/Case
$ 5.25/Bottle $ 63.00/Case
$ 5.25/Bottle $ 63.00/Case
$ 5.25/Bottle $ 63.00/Case
140 Cases $ 5.15/Bottle $ 61.80/Case
$ 5.15/Bottle $ 61.80/Case
$ 5.15/Bottle $ 61.80/Case
$ 5.15/Bottle $ 61.80/Case
$ 5.15/Bottle $ 61.80/Case
210 Cases $ 5.00/Bottle $ 60.00/Case
$ 5.00/Bottle $ 60.00/Case
$ 5.00/Bottle $ 60.00/Case
$ 5.00/Bottle $ 60.00/Case
$ 5.00/Bottle $ 60.00/Case
280 Cases $ 4.90/Bottle $ 58.80/Case
$ 4.90/Bottle $ 58.80/Case
$ 4.90/Bottle $ 58.80/Case
$ 4.90/Bottle $ 58.80/Case
$ 4.90/Bottle $ 58.80/Case
$13.99 - $12.99 – Target Retail w/30%+ Wholesale & Retailer Margins
Add $10.00 / Case to the 210 CASE Price for FOB NJ – Ex: Western Carriers Purchases.
DI Max Cost Suggested Wholesale Wholesale Margin Retail Price Retail Margin $6.00 $10.00 40.00% $14.99 33.28% $6.00 $9.33 35.69% $13.99 33.30% $6.00 $8.67 30.79% $12.99 33.25% $6.00 $8.00 25.00% $11.99 33.27%
Direct Import Order Minimum = 210 CASES (70-case Pallets)
Direct Import Margins Based on Max of $12.00 / Case Inbound Freight
Better News … Cool Case-Pack & Retail POS
BRANDED CRAFT CASE PACK
Lightweight Xanita Fibreboard, Pre-Cut & Easily Assembled at Retail Location
The Best News …
• 25 Years of professional growth and friendships has enabled FAT BARREL ™ – Stellenbosch to build an impeccable team of vinicultural and wine marketing professionals.
David Hutton, General Manager FAT BARREL-SA (Pty) Ltd.
Jacques Maree, Viticulture & Cellar Assistant Chris Keet, Winemaker & CellarmasterNico Walters, Viticulturist
Let’s Taste: FAT BARREL™ Stellenbosch 2013 OTB
You Paid $12.99….do you feel like you got a good deal from your retailer…?
34% Cabernet Sauvignon33% Merlot
33% Cabernet Franc
FAT BARREL™ Stellenbosch 2013 OTBShelf Talker