There are many different brands of clothing that are
popular within the Canadian retail market such as
Lacoste, TNA and Lululemon. Our research is focused on
the reasoning for people buying particular brands,
specifically the students in the Mother Teresa Catholic
High School community. 120 surveys were distributed to
grades 9-12 – both males and females, and the data
was inputted into the Tinker plot software for analysis.
Hypothesis:The high school students of Mother Teresa Catholic High
School purchased American Apparel the most during the
2009 year.
Goal:To find what clothing trend appeals most to students
between grades 9-12.
The data was collected from the students of Mother
Teresa Catholic High School, through a primary method
of data collecting – surveys.
While visiting various classrooms, we asked if five males
and five females (per class) would be able to take two
minutes to fill out a survey. Approximately, three classes
for each grade level were used in order achieve a wider
variety of results. Secondary sources were not
applicable for the research, since the data is based
solely on the fashion trends of Mother Teresa high
school students.
Lacoste was founded by Rene Lacoste and Andre Gillier in 1933. The shirt
revolutionized the men's sportswear and replaced the woven, long-
sleeved and starched classic shirts. It continues to offer the same quality,
comfort and solidity on which it built its name and which constitute its
uniqueness.
TNA was born and raised in Vancouver in 1998. They thrive on the details
that make it unique. Their passion for clothing is paralleled only by the
commitment to the riders, artists and innovators who inspire them to
create the styles they live, work and play in.
Ed Hardy clothing was inspired by a man who was also a legendary tattoo
artist, Don Ed Hardy. Hardy applies his art and tattoo work into his
clothing line. People around the world love his mix of Japanese and
American styles.
Dom Rebel was founded in 2003, to bring a new element of excitement to
men's contemporary fashion with a strong meaning behind it. The name
'Dom Rebel' comes from the Latin Dominus Rebellis (Master of Rebellions)
which stands for "Freedom of Mind-Liberty of Thought".
It is best-known for making basic cotton knitwear such as t-shirts and
underwear, but in recent years it has expanded - to include leggings,
leotards, tank tops, vintage clothing, dresses, pants, denim, bedding and
accessories for men, women, children, babies and dogs.
The brand was established in 1892 and became known as a supplier of
rugged, outdoor gear. It was acquired by The Limited Inc. in 1988 and in
1992 was repositioned as a more fashion-oriented casual apparel
business.
Abercrombie and Fitch Co. gave way to its offspring of yet another brand
of clothes, Hollister. This clothing comapny centers on one central theme
for both dudes and bettys, the surfing lifestyle in South California.
Lululemon's mission is to create components for people to live a longer,
healthier and more fun life.
There is a wide variety of brands within the fashion market of the
Mother Teresa Catholic High School student body and this range of
style reflects the uniqueness of each student and also their own
personal character.
Through our research, it is clear to see the previous stated hypothesis
was that American Apparel was purchased the most during the 2009
year was wrong. Our research found that majority of the students
buy other brands that were not included in the survey. Additionally,
both genders are willing to spend between $100 to $150 clothing on
average. Finally, the reason why students buy a particular brand is
that the clothing causes the student to feel more confidence and look
better physically.
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