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FanVision"There has never been a device in the history of

the NFL that allows fans such unprecedented access and limitless personalization of their in-

stadium viewing experience.” - Carl Peterson, FanVision Advisor

What is FanVision?

Handheld Device used to enhance the in-game sporting experience

Works without the picture fading or freezing, because it uses four transmitters (installed around the stadium); On own broadcast system

Uses UHF (ultra high frequency) television4

Multiple live and replay angles (from networks and stadium cameras)1

Highlights-Instant replay from multiple angles (including replays not offered on television or on the in-stadium video screens)

-Out of Town Games

-Real time stats from the home game and around the league

-NFL Red Zone

-Live Fantasy Football updates3

Highlights Con’t

-The Network telecast of the home football game

-On-Demand video featuring club-produced content

-Cheerleader Cam

-Highlight reel of the game3

Specifications

Price: $199, MSRP $259

No activation fee, 2010 season games are free3

Games after the 2010 season are $5 each

Battery Life of 6 hours

4.3 inch screen

Relation to MIS

Five Forces in relation to network broadcasting of NFL games Bargaining Power of Customer – Medium: Hard to achieve in

stadium experience at home Threat of Substitutions – Low: In-stadium experience is costly Bargaining Power of Supplier – High: If they choose not to

broadcast, only other choice will be to watch in-stadium Threat of New Entrants – Low: Other established networks Rivalry – Medium: Phone companies trying to create NFL game

applications, websites broadcasting games, other networks

References

http://www.nytimes.com/2010/09/26/sports/football/26sandomir.html?ref=technology

http://www.fanvision.com/about.html

http://www.engadget.com/2010/09/09/fanvision-handheld-makes-nfl-nosebleeds-far-more-bearable/

http://www.youtube.com/watch?v=sQxGevNxPc8

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