Gravity Summit
Fan, Friend, Now What?Ann Glenn
Sony Pictures Imageworks Interacitve
Feb 25, 2009 Los Angeles
Ultimate Goal
Get Butts In Seats!
Get Them Talking
It’s all about word of mouth.
Engage Them Where They Are
Some form of Social Networking is built into every campaign we do
Engage Them Where They Are
Give them a reason to come back
Engage Them Where They Are
Give Them The Tools
Spreading the message
• Widgets (movie news, countdown clock, game)
• UGC - Fan Art/photo uploads
• Skins – Blog/MySpace
• Message Boards
Give Them The Tools
Sharing is Caring
Give them the tools to take your content elsewhere.
Talk WITH The Users
How we do this:
• Blogs (Spider-Man/Vanna Style)
• Message Boards
Lessons Learned
• Not every Social Media tool works for every campaign
• Learn to let go
• Find ways to engage your audience
• Find ways to reward your audience
• Listen Listen Listen
Best Practices
• Make use of your internal “experts”
• Keep your brand consistent
• Participate where your audience participates
Credits
Theater photo: http://flickr.com/photos/21381328@N06/2089234269/
Talking photo: http://flickr.com/photos/urlgrl/3083394936
Quantum Of Solace: http://www.007.com
Angels & Demons: http://www.angelsanddemons.com
Spider-Man Movie Network: http://spiderman.sonypictures.com
Seinfeld MySpace http://myspace.com/seinfeld
The Ugly Truth http://www.sonypictures.com/movies/theuglytruth
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