Transcript
Page 1: Fairket App Monetization For Developers

Premium App RentalsIncrease Paying Users

Supported by Microsoft Ventures India

fairket.com/app

[email protected]

Page 2: Fairket App Monetization For Developers

Premium App Time for RentAd free, fully unlocked

“buy experience, not apps”

Rent200 mins

for $1.00

Kids Apps

Casual Games

...

Page 3: Fairket App Monetization For Developers

Whales

Dolphins

(Opportunity)Minnows

Market Opportunity

6% earn >$25k per month

<0.2% spend heavily

<8% spend occasionally

>90% spend hardly ever

30% earn >$500 per month

64% earn <$500 per month

Consumers Developers

Page 4: Fairket App Monetization For Developers

...renting is optional

Try, rent, own (Rent To Own)

Global reach (all currencies)

Alternative monetization

Page 5: Fairket App Monetization For Developers

...is a shared wallet

Paid credits using IAP

Prepay once, rent any

Offer credits using ads

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...is a marketplace

Track & manage spends

Discover all rentables

Kids safe (no ads or payments)

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Micro Pricing

+Free

Credits

Premium Quality

+Kids

Safety

Renting for global consumers

Developing Economies Developed Economies

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Rental Model CompatibilityExisting App + SDK = Rentable App

Paid App

Lite & Pro

FreemiumNon-consumables like levels

Free AppWith Only Ads

Rentable AppFree to play

Freemium*Consumables

like virtual currencies

Android

iOS

Windows

Coming soon...

Now available!

Compatible with

Unity

Cocos

...*In roadmap

+ SDK

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Lite

Buy

Try

Rent*

Free

Free

In-App Purchase

Fairket Credits

Non-premium

Premium

Premium

Premium

Choice ChargesExperience

*Consumer requires Fairket app only to choose Rent option

Co-exists with other models in same appConsumer choice determines experience, charges and revenue

Exis

tin

gFa

irke

t

+ SDK

Ren

tab

le A

pp

Ads

Google In-App

None

Fairket Rental

Revenue

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Use case 1: Paid app to rentable app

Try

Buy

Rent

Starts with

OR

Launch as free app

Paid App

Then choose

Developer Activity Consumer Experience

+ SDK Rentable AppFree to play

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Use case 2: Freemium app to rentable app

Try

Buy

Rent

Starts withOR

Relaunch withApp update

Freemium App

Then choose

Developer Activity

+ SDK Rentable AppFree to play

Consumer Experience

OR

Lite

Page 12: Fairket App Monetization For Developers

Fairket App Developer ProgramSign up at: https://developer.fairket.com

Integrate SDKin your app

Setup Pricingin Developer Console

Update Appin Google Play

1

2

3

Start Earning from Fairket

4

Page 13: Fairket App Monetization For Developers

Fairket Architecture Overview

Device

Fairket App

App 1

SDK

Develo

per C

on

soleC

on

sum

er S

ervi

ces D

evelop

ersC

on

sum

ers

Developer App Config & Pricing Data

Consumer App Usage & Billing Data

App k

SDK

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Develo

per C

on

sole

Develo

pers

Co

nsu

mer

s

Regular User(has Fairket app)

App

SDK

Guest User(no Fairket app)

App

Fairket App

SDK

3. Config App

4. Set Prices

5. Analytics

Consumer App Usage & Billing Data

Developer App Config & Pricing Data

Co

nsu

mer

Ser

vice

s

b. Trialc. Lite

b. Trialc. Rent

App 1

2. Distribute1. Integrate

SDK

a. Download

Process Flow Details

Download Fairket App

d. Pay Topup Revenue

Rental Revenue

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Lohith

Fairket App

Money Flow Details

Murali

Fairket App

App Rate

Twitty $0.01 per min

Chess $0.02 per min

User App Charges

Lohith Twitty $0.10

Murali Twitty $0.05

Lohith Chess $0.20

Murali Chess $0.10

User Balance

Lohith $1.70

Murali $0.85

Top up $2.00

Top up $1.00

Twitty

Chess

SDK

SDK

Play 5 mins

Play 5 mins

Twitty

Chess

SDK

SDK

Play 10 mins

Play 10 mins

TopupRevenue $3.00

Twitty App Developer

Chess App Developer

RentalRevenue

$0.15

RentalRevenue

$0.30“in escrow”

“the ledger”

“pricing setup”

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User Acquisition: Mutual Discovery“Virtuous cycle with every new app added”

App 1 Users App 2 UsersFairket Users

1. Discover Fairket 1. Discover Fairket

2. Discover App 22. Discover App 1

“quid pro quo”

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App Wrapper ToolInject SDK into app binary

Your App

“zero integration effort”

Ask Us AboutFairket App Wrapper Tool

+ SDK Rentable AppFree to play

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Payment charges:

$30

Rental Revenue ModelAggregate rentals:

$100

Developer earnings:

$60

Billing charges:

$10

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First 3 months,

0% billing charges

Early Adopter BenefitsTalk to us: [email protected]

More revenue,

more discounts

Free promotions,

featured listings

Page 20: Fairket App Monetization For Developers

Premium App [email protected]

fairket.com/app