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/TalkingFinger @TalkingFinger
Facebook Marketing
CONTENT IS KINGA Good Strategy Includes Good Content!
EngagingOpen Ended Conversation
InterestingEducational
FunOff the wall
Contradictory
ASK QUESTIONS!
Helpful? Content that offers tips or valuable information
Shareable? Ask yourself if would YOU share this piece of content!
Represents Your Culture?
Capitalize on Current Events?
Wide Variety...
News Aggregators
Look Around You!
How is that Made?
Employee Spotlights
Images, Videos
A Day in the Office
New Products and Services
Anniversaries New Technology
Unlimited Content...
“What TO Wear”
Good Content Should “Dress Up” in a Variety
of Clothing!
Facebook Algorithm: EdgeRank
A Note About
The algorithm Facebook uses is not actually called EdgeRank anymore,
as it has undergone many changes and contains over 100,000 parameters!
The current algorithm is not named per se. However, the root of it still applies. Keep in mind that Facebook likes to change continually, and keeping up with news and info about these changes is important!
Photo: 6-8
Status: 4-6
Link: 1-4*
Video: 8-10
Type of Content
*Look for Change as Facebook continues to monetize
Life of Content
“Engagement”Like Comment Share
7-104-71-4
You are always striving to produce content peoplewill Comment on or Share
Life of ContentHow often and When to Post?
Organic and FREEWays to Promote Your
Facebook Page
Inviting Friends and Family is a great way to introduce your page to a warm market
Have Facebook Send an Email Invite on your behalf!
Share your Page on your own Timeline(Personal Profile)
Paid Advertising on Facebook
-Highly Targeted-Inexpensive
-Funneling Options-Easily Customizable
-Excellent Analytics and Metrics
ALL Businesses Need a Budget forFacebook Ads
https://www.facebook.com/ads/tools/text_overlay
Boosted Posts: Circumvent EdgeRank!
Re-connect with Fans:-Use for Fan-Only Content
-“Warm Market”
Expand Your Reach!-Fans and Friends
-Use Advocacy
Boosted Post on Facebook
Hyper Local Targeting
$5 Boosted Post
Results:
Reach: 1,497 people!
Use Offers for Specials and Discounts!
Promote Page
Use “Advanced Options” for more Targeting!
Promote Website!
More Objectives…
Measuring the Success
Analytics
Use Analytics to Redefine StrategyAnalytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and
Most Important...
How Your Audience Responds to Your Content!
YOU ALSO START UNDERSTANDING SOCIAL ROI
It Can Also Tell You Where TrafficCame From
-Track Efforts of Moving
People to Targeted Locations
-Nail Down What Networks are Working
-Increase/Decrease/StopTime on Efforts
General Overview: Read Weekly!
Are you Reaching your Target Audience?
What Posts are Working?
Apps for your Page!
Sweepstakes, Contests and more…
Sweepstakes, Contests and more…
Sweepstakes, Contests and more…
-VIRAL!-Increase Engagement
-Collect Emails and other Info-Inexpensive to Implement and Manage
It is *WHAT* You DO With The Time That Determines
Success or Failure!
Social Media Marketing Takes Time.
It’s A Marathon...
...Not A Sprint
People do business with people they know
Create and build personal relationships
Long term continual engagement
What Creates ROI on Facebook?
Brand loyalty
Brand advocacy and “cheerleaders”
Trust
What Creates ROI on Facebook?
General Points Do....
Take time and do it right
Show interest in and listen to others
Be real, be yourself
Have fun!
General Points Don’t...
Use platforms to shout your
message
Use auto post programs
POORLY
Talk about yourself continually
Thank you!
Learn More, Ask Questions, Engage!
facebook.com/talkingfinger
PRESENTATION AVAILABLE:
Slideshare.net/talkingfinger