www.thedigitaldelusion.com

@doylebuehlerDoyle Buehler

Facebook Forays

Welcome to D-School - Facebook

• What we’ll cover• Why Facebook& Why For Your Business?• Developing a Strategy & Making It Work• Tools & Resources

• Admin Stuff• Please type in your questions along the way• Audio/video check?• Screenshots? Yes! [Jing]

The Tools, The Process, The Knowledge

)1 300 681 911 * doyle@TheDigitalDelusion.com ü www.TheDigitalDelusion.com

Deadly Digital

)1 300 681 911 * doyle@TheDigitalDelusion.com ü www.TheDigitalDelusion.com

3 Simple Steps

1. The Knowledge2. The Process3. The Tools

The Knowledge

Why Facebook?

• Largest (Largest!) Social Network in the World

What Does Facebook Look Like?

Who’s on Top?

What’s the “Big” Deal About “Engagement”

• Strategy – WHY?• What are you “about”?• What is your value (WIIFM)?• How does Facebook “fit” across your digital

ecosystem?• Your Content Strategy – WHAT?• Your Stories• Your Value• Conveying your value & stories• Your Customer Personas

What Are YOU Going To “TALK” About?

What Do You DO with Your Audience?

Your CONTENT Drives Your Audience

• Share!• What is YOUR Original Content?– Not all sales– Your Business Value– WIIFM? “What’s In It For Me”

• Timing & Schedule– Do you have one?

NOT a sales platform, but an entertainment platform

Facebook Basics• Facebook Platforms

– Personal Profile– Fanpage– Groups (Open, Private)– Events

• Add a header images• Use descriptive words in all of your profile sections• Find YOUR Key Influencers & Competitors & Follow

Them• Update your pages regularly with ‘amazing’ content

The Process

Posting Process

• People– Understand your audience– WIIFM

• Objectives– What are you trying to achieve?– Why?

• Strategy– What value are you ‘exchanging’– What strategy are you using to deliver your value?

• Technology– Tools– #hashtags

http://www.postplanner.com/

INFLUENCE To ACTION

• Move your fans to your own lists and own pages.

• Not about “engagement”• About INFLUENCE

The Tools

The Best Tools

• Contests – Heyo.com• Advertising with reach – new markets• Scheduling – Buffer/Hootsuite• Content

– Images (Canva.com)– Videos– Text

• Should I create my own Fanpage or Group?– Must be Value/Outcome based – not business

based

How to Grow you Audience?

• Reciprocity – SHARE LIKE COMMENT– As ‘your’ business & personal profile

• Interest Followers & Leaders – Key People of Influence in Your Industry

• Add YOUR content to the mix– Value?– WIIFM?

• Be proactive & Outgoing – “ASK” to connect for personal pages– 5 Minutes/day

A Few Last Words• Consistently deliver your value

– Contests, Groups– Key influencers

• Insights – Insights – Insights!• DON’T HARD SELL – INFLUENCE TO ACTION• Your industry influencers? WHO are they?• Your Schedule? WHAT is it?• Your Value & Your Content? HOW do you deliver

it?• Your ROI? WHERE is the Money? Move your fans

to your own lists and own pages.• EXPERIMENT & GET ACTIVE

• LIKE & Share others – It’s not ALL about you!

Don’t Waste Your Time• Fanpages without a community• Ads – until you have a full digital platform• Don’t be boring!

Resources

• http://www.socialbakers.com/• https://www.facebook.com/doyle.buehler• When to post?

http://www.fastcompany.com/3029019/work-smart/the-social-media-frequency-guide-how-often-to-post-to-facebook-twitter-linkedin-a

• http://www.postplanner.com/secret-to-successful-social-media-campaigns-post-method/

Download the Free eBook NOW From

www.thedigitaldelusion.com/2

)1 300 681 911 * doyle@TheDigitalDelusion.com ü www.TheDigitalDelusion.com

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What’s Next?

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• Call me 0413106880

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