4. Facebook Costs Analysis 4 Costs (In $ Millions) Q214 Q314
Q414 Q115 Q215 $305 $274 $330 $259 $197 $626 $620$624 $374 $358
$1,170 $1,062$1,111 $608 $492 $668$654$653 $565 $473 Cost of
Revenue Research & Development Expenses Sales & Marketing
Expenses General & Administrative Expenses Costs As A
Percentage Of Revenue Q214 Q314 Q414 Q115 Q215 7.5% 7.7% 8.6% 8.1%
6.8% 15.5% 17.5% 16.2% 11.7% 12.3% 28.9% 30.0% 28.8% 19.0% 16.9%
16.5%18.5%17.0%17.6%16.3% Cost of Revenue as a % of Total Revenue
Research & Development Expenses as a % of Total Revenue Sales
& Marketing Expenses as a % of Total Revenue General &
Administrative Expenses as a % of Total Revenue
5. Facebook Gross Income Analysis 5 Gross Income (In $
Millions) Q214 Q314 Q414 Q115 Q215 $3,374 $2,889 $3,198 $2,638
$2,437 Gross Margin Q214 Q314 Q414 Q115 Q215
83.5%81.5%83.0%82.4%83.7%
7. Facebook Net Income Analysis 7 Net Prot (Loss) (In $
Millions) Q214 Q314 Q414 Q115 Q215 $715 $509 $696 $802$788 Net
Margin Q214 Q314 Q414 Q115 Q215 17.7% 14.4% 18.1% 25.0%27.1%
8. Facebook Business Segment Revenues Analysis 8 Business
Segments Revenues (In $ Millions) Q214 Q314 Q414 Q115 Q215 $215
$226 $257 $246 $234 $3,827 $3,317 $3,594 $2,957 $2,676 Advertising
Payments And Other Fees Business Segments Revenue Share Q214 Q314
Q414 Q115 Q215 5.3%6.4%6.7%7.7%8.0% 94.7%93.6%93.3%92.3%92.0%
Advertising Payments And Other Fees
9. Facebook Mobile/Desktop Advertising Revenues Analysis 9
Advertising Revenues by Device (In $ Millions) Q214 Q314 Q414 Q115
Q215 $918 $896 $1,114 $1,005 $1,017 $2,909 $2,421$2,480 $1,952
$1,659 Mobile Ad Revenues Desktop Ad Revenues Advertising Revenue
Share by Device Q214 Q314 Q414 Q115 Q215 24.0%27.0%31.0%34.0%38.0%
76.0% 73.0% 69.0% 66.0% 62.0% Mobile Ad Revenues Desktop Ad
Revenues
10. Facebook Geographic Segment Revenues Analysis 10 Total
Revenues by User Geography (In $ Millions) Q214 Q314 Q414 Q115 Q215
$415 $354 $403 $353 $347 $623 $542 $554 $492 $431 $1,037 $908
$1,030 $844 $824 $1,967 $1,739$1,864 $1,514 $1,308 US & Canada
Europe Asia Rest Of The World Total Revenues Share by User
Geography Q214 Q314 Q414 Q115 Q215 10.3%10.0%10.5%11.0%11.9%
15.4%15.3%14.4%15.4%14.8% 25.7%25.6%26.7%26.4%28.3%
48.7%49.1%48.4%47.3%44.9% US & Canada Europe Asia Rest Of The
World
12. Facebook Advertising Revenues Analysis - by User Geography
12 Advertising Revenues by User Geography (In $ Millions) Q214 Q314
Q414 Q115 Q215 $409 $346 $394 $343 $336 $605 $524 $531 $469 $408
$987 $855 $960 $783 $757 $1,826 $1,592 $1,709 $1,362 $1,175 US
& Canada Europe Asia Rest Of The World Advertising Revenues
Share by User Geography Q214 Q314 Q414 Q115 Q215
10.7%10.4%11.0%11.6%12.6% 15.8%15.8%14.8%15.9%15.2%
25.8%25.8%26.7%26.5%28.3% 47.7%48.0%47.6%46.1%43.9% US & Canada
Europe Asia Rest Of The World
13. Facebook Payment and Other Fees Revenue Analysis 13 Payment
and Other Fees Revenues (In $ Millions) Q214 Q314 Q414 Q115 Q215
$215 $226 $257 $246 $234 Payment and Other Fees Revenue YoY Growth
Q214 Q314 Q414 Q115 Q215 9.3% 12.8% 6.6% -4.6% -8.1%
14. Facebook Payment and Other Fees Revenues Analysis - by User
Geography 14 Payment and Other Fees Revenues by User Geography (In
$ Millions) Q214 Q314 Q414 Q115 Q215 $6 $8 $9 $10 $11 $18 $18 $23
$23 $23 $50 $53 $70 $61 $67 $141$147$155$152 $133 US & Canada
Europe Asia Rest Of The World Payment and Other Fees Revenues Share
by User Geography Q214 Q314 Q414 Q115 Q215 2.8%3.5%3.5%4.1%4.7%
8.4%8.0%8.9%9.3%9.8% 23.3%23.5%27.2%24.8%28.6% 65.6%65.0%
60.3%61.8% 56.8% US & Canada Europe Asia Rest Of The World
16. Facebook Daily Active Users (DAUs) Analysis - by User
Geography 16 Daily Active Users (DAUs) by User Geography (In
Millions) Q214 Q314 Q414 Q115 Q215 292 280 263256 244 285270
253242228 228225217212206 164161157155152 US & Canada Europe
Asia Rest Of The World Daily Active Users (DAUs) Share by User
Geography Q214 Q314 Q414 Q115 Q215 30.2%29.9%29.6%29.6%29.4%
29.4%28.8%28.4%28.0%27.5% 23.6%24.0%24.4%24.5%24.8%
16.9%17.2%17.6%17.9%18.3% US & Canada Europe Asia Rest Of The
World
18. Facebook Monthly Active Users (MAUs) Analysis - by User
Geography 18 Monthly Active Users (MAUs) by User Geography (In
Millions) Q214 Q314 Q414 Q115 Q215 471 453 436423411
496471449426410 311307301296292 213210208206204 US & Canada
Europe Asia Rest Of The World Monthly Active Users (MAUs) Share by
User Geography Q214 Q314 Q414 Q115 Q215 31.6%31.4%31.3%31.3%31.2%
33.3%32.7%32.2%31.6%31.1% 20.9%21.3%21.6%21.9%22.2%
14.3%14.6%14.9%15.3%15.5% US & Canada Europe Asia Rest Of The
World
19. Facebook DAU to MAU Ratio 19 DAU To MAU Ratio Worldwide
Q214 Q314 Q414 Q115 Q215 62.9% 64.0% 63.9% 65.0% 65.0% DAU To MAU
Ratio by User Geography Q214 Q314 Q414 Q115 Q215 59.4% 60.5% 60.3%
61.8% 62.0% 55.6% 56.8% 56.3% 57.3% 57.5% 70.5% 71.6% 72.1% 73.3%
73.3% 74.5% 75.2% 75.5% 76.7% 77.0% US & Canada Europe Asia
Rest Of The World
20. Facebook Mobile Daily Active Users (DAUs) Analysis 20
Mobile Daily Active Users (DAUs) and Total DAUs Worldwide (In
Millions) Q214 Q314 Q414 Q115 Q215 968 936 890864 829 844 798 745
703 654 Mobile Daily Active Users Total Daily Active Users Mobile
Daily Active Users (DAUs) as a percentage of Total DAUs Worldwide
Q214 Q314 Q414 Q115 Q215 87.2%85.3%83.7%81.4%78.9%
21. Facebook Mobile Monthly Active Users (MAUs) Analysis 21
Mobile Monthly Active Users (MAUs) and Total MAUs Worldwide (In
Millions) Q214 Q314 Q414 Q115 Q215 1,490 1,441 1,393 1,3501,317
1,314 1,248 1,189 1,124 1,070 Mobile Monthly Active Users Total
Monthly Active Users Mobile Monthly Active Users (MAUs) as a
percentage of Total MAUs Worldwide Q214 Q314 Q414 Q115 Q215
88.2%86.6%85.4%83.3%81.2%
22. Facebook Mobile DAU to MAU Ratio Analysis 22 Mobile DAU to
MAU Ratio Q214 Q314 Q414 Q115 Q215 64.2%63.9%62.7%62.5%61.1%
Overall DAU to MAU Ratio Q214 Q314 Q414 Q115 Q215
65.0%65.0%63.9%64.0%62.9%
23. Facebook Mobile-Only Monthly Active Users (MAUs) Analysis
23 Mobile Only Monthly Active Users (MAUs) Worldwide (In Millions)
Q214 Q314 Q414 Q115 Q215 655 581 526 456 399 Mobile Only Monthly
Active Users (MAUs) as a Percentage of Total Mobile MAUs Q214 Q314
Q414 Q115 Q215 49.8% 46.6%44.2% 40.6% 37.3%
24. Facebook Monthly Active Users (MAUs) by Access Device 24
Monthly Active Users (MAUs) by Access Device (In Millions) Q214
Q314 Q414 Q115 Q215 176 193 204226247 659 667 663 668 671 655 581
526 456 399 Mobile Only MAUs Dual Access (Mobile and Desktop) MAUs
Desktop Only MAUs Monthly Active Users (MAUs) Share by Access
Device Q214 Q314 Q414 Q115 Q215 11.8%13.4%14.6%16.7%18.8%
44.2%46.3%47.6%49.5%50.9% 44.0% 40.3%37.8% 33.8% 30.3% Mobile Only
MAUs as % of Total MAUs Dual Access (Mobile and Desktop) MAUs as %
of Total MAUs Desktop Only MAUs as % of Total MAUs
25. Facebook ARPU Analysis - Overall Revenues 25 Average
Revenue Per User (ARPU) Worldwide - Overall Revenues Q214 Q314 Q414
Q115 Q215 $2.8 $2.5 $2.8 $2.4 $2.2 Average Revenue Per User (ARPU)
by User Geography - Overall Revenues Q214 Q314 Q414 Q115 Q215 $0.9
$0.8 $0.9 $0.9 $0.9 $1.3 $1.2 $1.3 $1.2 $1.1 $3.4 $3.0 $3.5 $2.9
$2.8 $9.3 $8.3 $9.0 $7.4 $6.4 US & Canada Europe Asia Rest Of
The World
26. Facebook ARPU Analysis - Advertising Revenues 26 Average
Revenue Per User (ARPU) Worldwide - Advertising Revenues Q214 Q314
Q414 Q115 Q215 $2.6 $2.3 $2.6 $2.2 $2.1 Average Revenue Per User
(ARPU) by User Geography - Advertising Revenues Q214 Q314 Q414 Q115
Q215 $0.9 $0.8 $0.9 $0.8 $0.8 $1.3 $1.1 $1.2 $1.1 $1.0 $3.2 $2.8
$3.2 $2.7 $2.6 $8.6 $7.6 $8.3 $6.6 $5.8 US & Canada Europe Asia
Rest Of The World
27. Facebook ARPU Analysis - Payment Revenues 27 Average
Revenue Per User (ARPU) Worldwide - Payment Revenues Q214 Q314 Q414
Q115 Q215 $0.15 $0.16 $0.19 $0.18$0.18 Average Revenue Per User
(ARPU) by User Geography - Payment Revenues Q214 Q314 Q414 Q115
Q215 $0.01 $0.02 $0.02$0.02 $0.03 $0.04 $0.04 $0.05$0.06 $0.06
$0.16 $0.17 $0.23$0.21 $0.23 $0.67$0.70 $0.75$0.74 $0.66 US &
Canada Europe Asia Rest Of The World
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