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Facebook Ads
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Customers will view your ads alongside of stories their friends, family and other things they care about seamlessly on both desktop & mobile
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Why Facebook Ads?
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
§ Facebook claims to have 1.4 BILLION active users. § 900 Million users log in daily § Average user spends 40 minutes per day on Facebook
Your client’s customers are on Facebook. § Facebook is the #1 smart phone app. § More People search for businesses on mobile than desktop
Why Facebook is Important
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
§ Multiple Formats
§ Extensive Targeting
§ A/B Testing Capabilities
§ Improve Video Reach/Views
§ Mobile Optimized
§ Insights
§ Cost Efficient
Facebook Ads are Powerful
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Formats & Objectives
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§ Page Post Engagement § Page Likes § Clicks to Website
§ Website Conversions § App Installs § App Engagements § Event Responses § Offer Claims § Video Views § Local Awareness § Slideshows § Carousel Ads § Lead Ads
Formats & Objectives
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
§ Your clients will reach more people when you boost their posts § Engagements include likes, comments, share and views (impressions).
Page Post Engagement – Boosting Posts
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
§ Connect your clients to the people who matter to their business § Designed to increase users who “Like” to follow your client’s updates.
Page Likes Campaign
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§ Send potential customers directly to your client’s landing page
Clicks to Website
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§ Your clients can offer customer discounts or special deals.
§ You can decide how long the offer runs, who sees it, how many people can claim it and more.
Offer Claims
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§ Feature your client’s videos and tell their story. § Increase brand awareness by targeting customers who fit your client’s demographics.
Video Views
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Carousel Ads § Advertise multiple products, services or promotions without having to create
multiple ads. § Tell a story that develops as users click through the carousel. § They do not cost any more than single-image or video ads.
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Extensive Targeting
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§ Location § Demographics § Interests § Behaviors § Connections § Custom Audiences
Targeting
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Location § Country § City § DMA § Zip (Limit 15 zip codes)
Age
§ Any age brackets from 13-65+
Gender
§ Target only men, only women or both
Targeting
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Interests § Reach your audiences based
on things they’re interested in. Think about related topics to help increase your reach while targeting a relevant audience.
Behaviors
§ Reach people based on their purchase behaviors, device usage and more. For example, if your client is a non-profit, we can target people who’ve donated in to similar causes.
Targeting
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Demographics § Reach people beyond age and
gender such as life events and even schools they attend.
Connections § Target people who have
already liked your client’s page and even friends of those who have liked your client’s page.
Targeting
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Custom Audience § Provide your client’s phone
numbers or email address you want to reach on Facebook
Lookalike Audiences
§ You and your client can find more people on Facebook who share traits – location, age, gender and interests, with an existing customer base, so ads reach more people who care about the business.
Custom & Lookalike Audiences
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Testing & Optimization
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
§ More than 700 million people visit Facebook every day on phones and tablets. § Ads are run along side of stories from friends and family. § Facebook places ads within the stream of information people are viewing
already, so they’re more likely to see your clients ads.
Mobile Optimized
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
§ Facebook ads are run internally with the agency team
§ A/B split test creative and copy to ensure optimal results
§ A/B test markets, demographics, locations, interests and behaviors to make sure ads are only shown to people who are more likely to convert
A/B Testing
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
§ Our team provides full ad reporting so customers can see how their ads performed.
§ We provide recommendations while campaign is running to ensure results.
§ At the end of the campaign, we provide suggestions on potential future campaigns.
Full Analytics
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Recap
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Recap § Mobile, Desktop and Right Rails Ads
§ Different Objectives
§ Extensive Targeting
§ Custom & Look Alike Audiences
§ A/B Tested
§ Cost Effective
§ Fully Managed In-House by our
Agency Team
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
Quote Request Info Client Name, Phone, & Email:
Social Network:
Link to Client's Social Network Page/Profile:
Budget Per Month: Start/End Date: Ad Objective:
Age Targets: Geo-Targets NO ZIPS - CITY/DMA ONLY!: Interest Targets: