Facebook 101
Introductions
Matt Huang
Founder of Matt Huang Consulting• social media for small businesses and individuals
Student at Olin College of Engineering
Wendy Xu
Intern at Davis Museum And Cultural Center
Student at Wellesley College
This class is all about YOU• Develop a fundamental
understanding of basic features and good practices
• This class is interactive, please ask LOTS of questions!
• Note-taking not necessary, presentation available online for download at www.mtthg.com
Everyone uses Facebook Differently
Try Facebook’s different features to see what you like!
Games and Applications
Mobile
Keeping in touch
Socializing
Create an Account!
• Things you need: a photo of yourself and an e-mail address
• If you already have an account, feel free to skip this step: make a list of things you want to learn more about
BAD profile pictureGOOD profile picture
Facebook Fundamentals (the 101)
Home Page – “the water cooler”• News Feed• Access to Applications• Miscellaneous Information
+Your Profile – “your cubicle”
• Wall• Info• Photos of you
Users spend a majority of their time on Facebook interacting with these TWO pages
Other Parts of Facebook
• Messages – Facebook version of e-mail• Other people’s profiles – Post to their walls and
view their info and photos• Pages – Info on businesses, products, celebrities
Messages Pages
Notifications and Search
• Notifications turn RED when something new occurs (settings for notifications can be modified)
• Search – good way to find people or quickly go to a friend’s profile
Privacy: Control What People See
Source: New York Times online, May 2010
• Facebook has grown increasingly complex
• Privacy policy now has more words than the Constitution
• Before: only your networks could see your information
• Now: by default, everyone can see your information
Privacy Demo• Understand and configure your privacy
settings: Basic Directory Settings and Sharing on Facebook
• Follow along on your laptops
Best Practices5 things NOT to do on Facebook:1. Use a bad profile picture2. Take “Recommendations” seriously3. Add people you don’t know in real life as
Friends4. Beware of applications; they can collect
personal data5. Put up anything you wouldn’t want your
employers or future employers to see
Best Practices - Useful Tips
• Untag yourself from photos you don’t want people to associate you with
• Tag people in photos even if they are not in them to get them to look at them
• Mention friends in Wall posts by using the “@” symbol
• “Like” content that you find interesting• Use Wall-to-Wall to view past conversations
Possible Additional Topics• Uploading photos• Using the Photos page• Creating an Event• Create a Page for your business
Free Time for Questions & Individual Work on Tutorials
• Questions?• Complete a tutorial or try one of the following
more advanced tasks:– Write a Note and tag friends to read the note– Send your friend a message– Post a link in your status update of an interesting
article
Thanks for Coming!
• E-mail me at [email protected] if you have further questions
• Private technology consulting available:– Twitter– Flickr– Yelp– Blogging– Photo Editing