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DREAM
S
EYE FOR CHANGEENGAGING YOUTH ENTREPRENEURS FOR CHANGE
2015 SPONSORSHIP PACKET
About EYE for ChangeEngaging Youth Entrepreneurs for
Change is a youth led 501(c) (3) not for profitorganization dedicated to empowering youthto transform their lives and communities
through entrepreneurial skill building.
HistoryIn 2005 as graduation loomed, Natasha
Muhammad, Founder of EYE for Change, stillhad no idea what she wanted to do upongraduation. Throughout undergrad, shevolunteered at local high schools teachingkids entrepreneurship. This experiencesparked her idea to create her own businessto continue teaching young peopleentrepreneurship. #EYECON, the annualyouth entrepreneurship conference, was the
perfect way to engage the youth inentrepreneurial skill building, something thatwas not being taught in the classrooms.
"I tried to come up with something thatwould be fun and at the same timeeducational for kids, and the first thing that
popped into my head was a field trip! Whatcould be better than a field trip to a collegecampus where kids could see what thecampus life was like and learn aboutentrepreneurship!"
In partnership with the EntrepreneurialDevelopment and Assistance Center (EDAC)at Morgan State University, #EYECON isembarking on its tenth year. #EYECON hasbecome a staple among the Baltimore andsurrounding communities, providing youthwith much needed exposure and skill buildingto start their own businesses.
MissionEmpower and prepare youth to become
competitive in a global economy throughentrepreneurial skill building.
Quick Facts
Founded 2007
Structure 501c3
Funds Awarded to Youth $35k
Average # Youth Served p/yr. 567
Gabrielle, owner of Jewelz of Jordan, sellsher handmade jewelry at #EYECON.
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WORKSHOPS
Money TreesHere students compete in a mini
business plan competition and put theirideas to the test. Students gather theirfriends to form their company,compose a mini business plan andpitch their ideas to investors. The teamswith the best pitch and business planwill win cash prizes.
Round of APP-LAUSEStudents love to play games. Whetherits Candy Crush or Minecraft. Herestudents are challenged to be thecreators of apps and the audience willgive a Round of APP-LAUSE forparticipants that build the next mobileapplication. In this workshop, studentslearn how to create, build, publish andsell apps.
Overview
ObjectiveThe objective of #EYECON is to
encourage youth to pursue
entrepreneurship as career option andemploy anentrepreneurial
attitude to excel andremain competitive inthe workforce.#EYECON is a playon the word icon
and EYE conference. Youth will bechallenged to be the image andsymbol of excellence inentrepreneurship. We will infuse
Science, Technology, Engineering, andMathematics (STEM) withentrepreneurship.
The innovative workforce of thefuture will require our young people todemonstrate skill and expertise when
pursing careers in STEM andentrepreneurship. Our aim is to makesure youth understand the importanceof STEM and pursue entrepreneurialendeavors in the field.
This year marks the ten yearanniversary of #EYECON.
Workshops#EYECON features eight one hour
workshops. All workshops run
simultaneously. Students can choosethree workshops to attend during theconference. Our workshops focus on
starting a business, making smartdecisions with money and developingleadership skills.
MarketplaceAt the marketplace, hundreds of
students will have the opportunity tointeract with various vendors and real
youth entrepreneurs. This allowsstudents the opportunity to network,ask questions and be inspired by theirpeers who have already started theirown venture. Vendors and exhibitors
will display their products and servicesfor the duration of the conference.*View the entire #EYECON agenda atwww.eyeforchange.org
LuncheonThe luncheon is the culminating
segment of the conference. Allparticipants will gather in the main
ballroom for delicious food, talentshowcase of local student artists, prizesand giveaways. The winners of the
Money Trees workshop will beannounced at this time too.
#EYECONThe Premier Youth Entrepreneurship Conference
Thursday, May 7, 2015 8:30am - 2:00pm
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The Facts
The MostEntrepreneurial of All
Text MessagesOur audience spends more time withelectronics than with people; one inthree teens sends more than 100 textmessages a day, or 3,000 texts a
month.
Graduation61% of high school students wouldrather be an entrepreneur instead ofan employee when they graduatecollege.
Building My OwnDue to high youth unemployment rates
60% of African-Americans and 59%of Latino respondents say they aremost likely to work for themselves laterin life.
$23M StrongThis group birthed between 1994 and
2010 represent 25% of the USpopulation
$43B Spending PowerThey spend more money on food anddrinks than anything else, and theirfavorite eatery is Starbucks. Nike istheir top clothing brand, followed byForever 21, American Eagle, and PoloRalph Lauren.
The Build My OwnGeneration
EYE for Change speaks to urbanmiddle and high school students. Thesestudents are the purveyors of technologyand music, fashion and lifestyle on a levelthat defies logic. They have spent theirentire lives with the world wide web. Their
lives are played out on the internet withthe likes of Twitter, Instagram, Vine, Kik,Snapchat and Tumblr. They hang out in
the mall at retail shops and are at theforefront of all the trends.
Our youth are highly connected, asmany of this generation have had lifelonguse of communications and mediatechnologies such as the World WideWeb, instant messaging, text messaging,MP3 players, mobile phones and
YouTube. High school students arepowerful consumers and are connected to
whats new. They are the voices of theneighborhood, the world and the earliestadopters of new products.
Generation Build My Own preferstexting, according to The Marketing Spot.In fact, this generation receives more than3,000 texts on a monthly basis. Mobilevideo is also important to this generation,with teens in our demographic watchingtwice as many videos on mobile devices
as any other group.
Seek and Ye Shall FindThis generation is adept at locating
information. This is also a generation thatknows how to handle things on their own.More than three-quarters would like toconvert their hobbies into full-time jobs.Almost as many, even though they are stillin school, want to be entrepreneurs in thefuture.
The idea that anyone can beanything motivates our young people to
explore non-traditional career paths,particularly in entrepreneurship and start-up businesses. They grew up in an era ofeasy social networking, and they havewitnessed people who made names forthemselves seemingly out of nowhere.They have seen people make YouTubevideos that propel them to fame (JustinBieber, Michelle Phan), apps that gainmillions of hits through social media
(Flappy Bird, Snapchat), and trending
hashtag campaigns that create tides ofchange in across the world (Ferguson2014, Hands Up, Dont Shoot and I CantBreathe)
What is their greatest strength is alsotheir greatest weakness; their ability toconnect via technology threatens tosupersede their ability to appreciate real-world experiences.
OUR AUDIENCE
http://pewresearch.org/pubs/1572/teens-cell-phones-text-messageshttp://pewresearch.org/pubs/1572/teens-cell-phones-text-messageshttp://pewresearch.org/pubs/1572/teens-cell-phones-text-messageshttp://pewresearch.org/pubs/1572/teens-cell-phones-text-messages8/9/2019 Eye for Change Fact Sheet
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DemographicsHeres a snapshot of the Build My Own
Gender HouseholdIncome
Ethnicity Age
generation.
53%Male
$41kMedian
90%AfricanAmerican
10 -13Middle School
47%Female
$24kAverage
4%Caucasian
14 - 18High School
5%Hispanic/Latino
1%Asian
Schools Represented
Public Charter
Baltimore City College High
Baltimore Leadership for
Young WomenBDJ STEM Academy
Brooklyn Park MiddleCalvert Hall College
Carver HighCity College High
Community College of BaltimoreCrofton Middle
Digital Harbor HighEdgewood High
ElevE Baltimore
Featherbed Lane ElementaryForest Park High
Glen Burnie High
Glenmar ElementaryHamilton Elem./ MiddleKenwood High
City Springs
NACA II HighNew Era Academy
Grades 5 - 12
Mergenthaler High
Newtown HighMilford Mill High
Northwestern HighNorthwood Elementary
Old Court Middle
Patterson HighPowhatan Elementary
Regional F. Lewis HighRoland Park Elem/Middle
Sankofa Homeschool CollectiveSudbrook Middle Magnet
The Money School/
Chasing the Dream Summer Camp
The SEED School of MarylandTowson High
Trinity LutheranUnseldsPatterson HighWEB DuBois High
Western HighWindsor Mill HighAnd many, many more!
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Likes & Comments
Participants share theirthoughts on #EYECON
95%of participants said the conferencetaught me things on entrepreneurship,money, and leadership that Im notlearning in school and/or at home.
First place winner Crate showsoff his product, exclusive Nikeshoes sold through hiswebsite.
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Our Leaders
Skill Building
Interpersonal SkillsStudents learn how to network withothers and build relationships basedon mutual interests and experience.
Critical ThinkingStudents learn to evaluate informationto determine whether it is right orwrong. They think critically about anissue or a problem and consideralternative ways of looking atsolutions. This helps them makejudgments and come to their ownconclusions independently.
CommunicationStudents practice how to give andreceive information andconvey their ideas and opinions. Thecommittee participates in publicspeaking and writing letters to specialguests and sponsors.
Its Yours#EYECON is youth-led and youth-
driven. EYE for Change supports theyouth voice and input in all ourprogramming. We believe that the youthwe serve should be the ones to decidewhat we deliver to youth. Our committeemembers range in age from 10 years to18 years. They attend various schools in
the Baltimore area.
The PlanningEvery second Saturday of the month,
the #EYECON committee convenes to planthe annual entrepreneurship conference.During these monthly meetings, thecommittee shares its ideas on workshops,
themes, activities, food, prizes, andgiveaways. They call potential vendorsand sponsors, promote the conference
across their social media platforms andsecure volunteers and presenters. Finally,the committee leads the program duringthe conference, welcoming and facilitatingthe main events in the ballroom.
The MembersKayla McDaniel, Mergenthaler HighChristopher Miller, Seed School of MDKaire Swan, Featherbed ElementaryMichael Smith, Trinity LutheranRaquel Hamner, Glen Burnie High
Erin Hamner, Brooklyn Park MiddleMichaela Smith, Edgewood, High
TChelle Thomas, Towson HighJordan Hopson, Seed School of MDMorgan Hunter, New Town High
#EYECON COMMITTEE