COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL.
Exploring the New Media LandscapePresented By:
Pierre Megherdichian │ Digital Sales Lead, NBCU Owned TV Stations
OVERVIEW OF PRESENTATION
1 EVOLUTION
4NBCU & TELEMUNDO DENVER
2 THE DENVERCONSUMER
3THE FUTURE OF TV IS NOW
OUT WITH THE OLD, IN WITH THE NEW
April 1973: Motorola was the first company to mass produce the first handheld mobile phone.
These early mobile phones are often referred to as 0G mobile phones, or Zero Generation mobile phones. Most phones today rely on 4G mobile technology and 5G in the near future.
EVOLUTION OF MOBILE DEVICES
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
4
Motorola & Mobira
Nokia, BellSouth/IBM
2000’sEricson,
Blackberry, Motorola Razr
Apple iPhone Tablets and Surface Devices
INTERNET HISTORY TIMELINE
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
5
ARPANET
The 1960’s saw the development of the first wide-area computer
network
The First domain was registered in
the 1980’s
ETHERNET + USENET DIAL-UP
Development of protocol for linking multiple networks
together
WWW
Development of HTML + URL gave
birth to the first iteration of the
World Wide Web.
SEARCH ENGINES
Rise and Burst of the Dotcom bubble.
Rise + proliferation of Wi-Fi
U.S. BROADBAND INTERNET TREND
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
6
NUMBER OF U.S. HOUSEHOLDS WITH BROADBAND INTERNET ACCESS 2000-2017
Number of fixed broadband subscriptions in the United States from 2000 to 2017 (in millions)
Note: United States; 2000 to 2017Further information regarding this statistic can be found on page 8.Source(s): ITU; Federal Communications CommissionID 183614
7.0712.79
19.88
27.74
37.35
51.16
60.24
71.777.13
79.9984.52
88.3292.51
96.03 97.81102.19
106.07
109.84
0
20
40
60
80
100
120
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Num
ber
of
U.S
. household
s
with b
roadband inte
rnet
access
(in m
illio
ns)
In the most recently reported period, almost 110 million U.S. households had fixed broadband internet access, up from close to 80 million in 2009.
TV IS NOT DEAD, IT'S JUST DIFFERENT
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
7
• Compared to traditional TV, which is primarily focused on media broadcasting, these new-generation devices are all about online interactive media, internet TV, over-the-top content and on-demand streaming media. These that can be accessed through software applications or web widgets.
• Connected television is any device which is designed to support multimedia and connect to the Internet (internet-capable TV set, video game consoles such as Xbox, PlayStation, Blu-ray Disk Player or streaming video device).
A LOOK INTO THE DENVER DIGITAL CONSUMER
DENVER MARKET HIGHLIGHTS
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
9Source: 2019 Claritas & 2018 IHS Hispanic Market Monitor (2012 vs 2017 vs 2022 Consumer Spending estimates)
$19.1B
21% Denver DMA’s Hispanic population
Denver Hispanic total consumer spending in 2017
27%Consumer spending by Hispanics has grown 27% since 2012, vs only 20% for non-Hispanics• By 2022 consumer spending by Hispanics is
expected to grow an additional 29%, vs 27% for non-Hispanics
HISPANICS IN DENVER: DEVICE OWNERSHIP
*source: Nielsen, Scarborough Research, Market/Release: Denver, CO 2018 Release 2 Total (Aug 2017 - Aug 2018) – Adults 18+ AND Spanish/Hispanic Origin: Yes
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
10
62.6%
72.7% 76.1% 73.0%
86.6%91.6% 91.5% 93.5% 93.3% 92.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Denver, CO 2014
Release 1
Denver, CO 2014
Release 2
Denver, CO 2015
Release 1 *Update
09-21-2015*
Denver, CO 2015
Release 2
Denver, CO 2016
Release 1
Denver, CO 2016
Release 2
Denver, CO 2017
Release 1
Denver, CO 2017
Release 2
Denver, CO 2018
Release 1 *Revised
06-8-2018*
Denver, CO 2018
Release 2
Desktop computer Laptop or notebook computer
Smartphone (iPhone, Galaxy, etc.) Tablet (iPad, Galaxy Tab, Kindle Fire, etc.)
% OF HISPANIC A18+ IN DENVER: TYPES OF DEVICES OWNED
HISPANICS IN DENVER: ONLINE BEHAVIOR
*source: Nielsen, Scarborough Research, Market/Release: Denver, CO 2018 Release 2 Total (Aug 2017 - Aug 2018) – Adults 18+ AND Spanish/Hispanic Origin: Yes
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
11
83%
67% 64% 60%57%
50% 47% 44% 44% 41% 39% 38% 38% 38% 37%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% OF HISPANIC A18+ IN DENVER: INTERNET/APPS USAGE IN THE PAST MONTH
HISPANICS IN DENVER: E-COMMERCE SPENDING
*source: Nielsen, Scarborough Research, Market/Release: Denver, CO 2018 Release 2 Total (Aug 2017 - Aug 2018) – Adults 18+ AND Spanish/Hispanic Origin: Yes
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
12
$273,427,100 $262,273,900 $265,715,200
$311,618,900 $318,359,600
$376,848,600
$470,694,900
$437,655,900
$345,825,600 $344,744,500
$-
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
$400,000,000
$450,000,000
$500,000,000
Denver, CO 2014
Release 1
Denver, CO 2014
Release 2
Denver, CO 2015
Release 1 *Update
09-21-2015*
Denver, CO 2015
Release 2
Denver, CO 2016
Release 1
Denver, CO 2016
Release 2
Denver, CO 2017
Release 1
Denver, CO 2017
Release 2
Denver, CO 2018
Release 1 *Revised
06-8-2018*
Denver, CO 2018
Release 2
HISPANIC A18+ IN DENVER: AMOUNT SPENT ON PURCHASES VIA THE INTERNET YOY
ADVANCED TV
OTT VIEWING CAN TAKE PLACE ON SEVERAL PLATFORMS:
Over the top (OTT) refers to content provided via a high-speed Internet connection instead of delivered via traditional paid or broadcast Television.
CONNECTED TVs COMPUTERS TABLET SMARTPHONE GAME CONSOLESmart TV or
Enabled DeviceLaptop or Desktop
Xbox & PlayStation
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties. 14COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED.
CONFIDENTIAL. All concepts are subject to further development and approval by all parties.14
OVER THE TOP VIEWING DEFINED
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
15
Premium video remains multi-screen, but as of Q4 2018, Connected TVs and STB VOD (the big screen) together comprised 58%of the market.
AD VIEW COMPOSITION AND GROWTH, BY DEVICE, U.S.Q4 2014 — Q4 2018
Source: Freewheel Growth & Convergence: The Evolution of Premium Video in 2018; Q4 2018 with year-end insights
FRAGMENTATION OF OTT VIEWERSHIP
U.S. HISPANICS AND STREAMING VIDEO
*source: Nielsen, Scarborough Research, Market/Release: Denver, CO 2018 Release 2 Total (Aug 2017 - Aug 2018) – Adults 18+ AND Spanish/Hispanic Origin: Yes
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
16
20.5%
31.0%
34.3%
30.9%
36.3%
10.8% 10.7%
17.5%
21.3% 21.8%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Denver, CO 2016
Release 2
Denver, CO 2017
Release 1
Denver, CO 2017
Release 2
Denver, CO 2018
Release 1
*Revised 06-8-
2018*
Denver, CO 2018
Release 2
Items/services household currently has (HHLD): Smart TV or Streaming Media Player (Apple TV, Roku, etc.)
Hispanic A18+ in Denver
Smart TV (Internet capable television) Comp %
Streaming media player (Apple TV, Roku, etc.) Comp %
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
YouTube Netflix Amazon
Prime Video
Hulu HBO NOW
Streaming services visited/apps used past 30 days
Hispanic A18+ in Denver
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
17
29%+51% YOY
61%+16% YOY
10%-14% YOY
NBCU OTS AD DELIVERY BY CONTENT FORMAT
Live: Pass-Thru from broadcast stream for all programing except sports
Full Episode Player (FEP): Dynamic Ad Insertion (DAI), mid-roll in between content
Clips: Dynamic Ad Insertion (DAI), pre-roll before content
Source: Freewheel Growth & Convergence: The Evolution of Premium Video in 2018;
Q4 2018 with year-end insights
CONTENT FORMAT COMPOSITION (Q4 2018)
GENRE OF CONTENT (Q4 2018)
FEP VS. LIVE VIEWING VS. CLIPS
NBCU & TELEMUNDO DENVER
THE NEW NBCU OTS PORTFOLIO
THREE STATION GROUPS DELIVERING MULTIPLATFORM PROGRAMMING
ALONG WITH DISTRIBUTION PARTNERSHIPS ACROSS NBCU
NBC OWNED TV STATIONS
Local News, Entertainment, Sports Programming Covering the General Market
TELEMUNDO STATION GROUP
Local News, Entertainment, Sports Programming Covering the Hispanic Market
NBC SPORTS REGIONAL NETWORKS
Entertainment, Sports, and News Programming Covering Local Pro Sports
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
19
Hartford
Boston
San Francisco
Los Angeles
San Diego
Miami
Dallas/Ft. Worth
Washington, D.C.
New YorkPhiladelphia
Chicago
REACH INFLUENTIAL MARKETS
11 NBC Stations,+ New England Cable News
32MM TV households, 28% of U.S., eight of the top 10
markets
182MM Page Views / Mo
7 Regional Sports NetsAligned with 25 premier sports
franchises
40MM Page Views / Mo
30 Telemundo Stations19 of the top 20 Hispanic markets
94MM Page Views / Mo
120+ Markets90MM HHs
82% U.S. Coverage
30 Markets6.4MM U.S.
Hispanic TV HHs
Elevators: 80.3MM ImpsTaxis: 20.8MM ImpsPATH: 6.1MM Imps
Puerto Rico
Las Vegas
Phoenix
Tucson
Denver
San Antonio
Brownsville-McAllen
Houston
Fresno
Providence
Springfield
Richmond
Raleigh
OrlandoTampaFt. Myers
El Paso
SacramentoSalt Lake City
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
20
ONE COHESIVE MESSAGE UTILIZING ALL OF NBCU’S ASSETS
CONNECTING DENVER TO THE RIGHT AUDIENCE
Content Production & Integration Opportunities
Targeted Placement on Linear & Non-linear Platforms
Television, Desktop & Mobile, Streaming opportunities in the most relevant markets across the country
Out-of-HomeLocation based, geo-targeting content extension with massive
reach
Social Media Extensions
Custom content production and amplification to reach additional
audiences
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
21
VISITOR PROFILE
37.0% men
63.0% women
Avg. Age
39 y.o.
Avg. HH Income
$51k
DENVER SITE METRICS (Monthly Avg)With 30 owned stations across the US & Puerto Rico,Telemundo station group websites keep the Hispanic communities they serve up-to-date on the latest news, entertainment, sports, & weather stories that matter.
Source: Adobe Analytics, Total Page Views (Jan – Jul 2018). Qualitative: Scarborough Research,
Market/Release: Scarborough USA+ 2017 Release 2 Total – Adults 18+
Page Views 541K
Unique Visitors 178K
Video Views 169K
Social Followers 108K
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
22
VISITOR PROFILE & TRAFFIC
TELEMUNDO STATION GROUP SITES
User Base Metrics: April 2019 | Source: Adobe Analytics & Facebook
PREMIUM VIDEO
AUDIENCE TARGETING
MOBILE EXTENSIONS
NATIVE CONTENT
HIGH IMPACT TAKEOVERS
DENVER’S COMPLETE ADVERTISING SOLUTION
NBCU OTS websites deliver your message alongside brand-safe content through effective ad placements.
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
23
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
24
PREMIUM VIDEO
Full Episode PlayerNetwork programming –
anytime, anywhere!
• No ad-skipping• :15 / :30 mid-roll• Digital ad insertion with
click-through functionality
Live StreamingStream ALL NBCU OTS
programming LIVE!
• Digital ad insertion in Pre / In-Game / Post SPORTS Programs with companion banner ads
• Pass-through ads from broadcast feed for ALL OTHER PROGRAMS
Video on DemandAlign with NBC programming
on-demand.
• Local and National Scale
• NBC Prime & Late Night = brand safe, quality environment
• 100% viewability
Pre-RollSpeak to an engaged audience.
• :15 video with companion banner ad placement (where applicable)
CLICK TO EDIT MASTER TITLE STYLETELEMUNDO FULL EPISODE PLAYER OVERVIEW
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
25
In Telemundo DMAs: • 29.5 Million Minutes Watched (+42% MoM and +163% YoY)• Average of 179.1 Minutes per viewer
Platform by Minutes Consumed Last 6 Months:48% from OTT │ 48% from Mobile App │ 4% from Desktop.
Denver DMA: • 306K Minutes Watched (+52% MoM and +124% YoY)• Average of 147.5 Minutes per viewer
Platform by Minutes Consumed Lat 6 Months:A52% from OTT │ 42% from Mobile App │ 6% from Desktop.
21,220,868
18,118,636
4,701,914 4,562,261
479,961
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Telemundo FEP - OTT Minutes by PlatformLast 6 Months (Oct-18 to Mar-19)
FEP Minutes Total FEP Minutes Comp %
Source: Adobe Analytics, TVE Production/TVE Mobile App, March 2018 – March 2019
THREE WAYS VIEWERS CAN ACCESS NBC CONTENT ON CONNECTED DEVICES:
1. Station sites & apps (TV*, laptop, tablet, smartphone)
2. NBC sites and apps (TV, laptop, tablet, smartphone, game console)
Most streaming services support live / on-demand viewing through connected TVs, computers, tablets, smartphones, and game consoles*.
ON-DOMAIN: NBC TVE MVPD dMVPD
Digital Multichannel Video Programming Distributors
(dMVPD – also referred to as vMVPD) aggregate live / on-
demand television and deliver the content over the
internet.
Multichannel Video Programming
Distributors (MVPD) are traditional cable or satellite providers, many of whom
have extended offerings by creating OTT experiences for subscribers through their site /
app.
Network Apps & Sites
NBC OTS Local Station Website & Apps
NBC Sports / Telemundo Deportes
App & Site
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
26On-demand viewing only available through select streaming
services. Availability on devices varies by service.
APPS FOUND IN STREAMING DEVICES
User Base Metrics: April 2019 | Source: Adobe Analytics & Facebook
APRIL 2019
USERS SPEND 0.9 MIN AND VIEW 1.6 PAGES PER VISITTELEMUNDO FEP VIDEO ON DEMAND USERS SPEND ON AVERAGE OF 107 MINUTES
Desktop
TELEMUNDODENVER.COM USER TRAFFIC DETAILS
Mobile App
+ +
Followers
107,885
Likes
107,645178,429
Unique VisitorsPage Views
541,820
Video Views
169,368
Unique VisitorsUnique VisitorsUnique Visitors
300,327
User Base Metrics: April 2019 | Source: Adobe Analytics
APRIL 2019
DesktopMobile App
TELEMUNDODENVER.COM USER TRAFFIC DETAILS
Page Views
138,040
USERS SPEND 0.6 MIN AND VIEW 1.3 PAGES PER VISIT
71,592Page Views
37,123
USERS SPEND 1.8 MIN AND VIEW 1.8 PAGES PER VISIT
169,901Page Views
3,235
USERS SPEND 1.8 MIN AND VIEW 2.8 PAGES PER VISIT
Video Views
128,269Video Views
14,050Video Views
26,629
User Base Metrics: April 2019 | Source: Adobe AnalyticsMetrics: FEP - VOD Minutes Watched: # of digital video content minutes watched ON-DEMAND, FEP - VOD Viewer: # of unique digital devices who watched ON-DEMANDLinear Minutes Watched: # of digital video content minutes watched LIVE, Linear Viewer: # of unique digital devices who watched LIVEContent Types: FEP (Full Episode Player): On-demand full episode programming watched on the NBC.COM or TLMD.COM website or appNBC.COM/TLMD.COM Linear: Live digital viewing watched on the NBC.COM or TLMD.COM website or app, Owned Station Linear: Live digital viewing watched on the Local website or app (i.e. NBC New York/Telemundo 47)
Last Month's Total: 515,679
DEN - FEP - VOD Minutes Watched
0
200400
600
Ap
r-18
May-1
8
Jun
-18
Jul-1
8
Au
g-1
8
Se
p-1
8
Oct-
18
Nov-1
8
Dec-1
8
Jan
-19
Feb-1
9
Mar-
19
Ap
r-19
Th
ou
san
ds
Browser Mobile App OTT
MoM: +68%YoY: +268%
DEN - TLMD.COM+Owned Station - Linear Minutes Watched
Last Month's Total: 32,888
0
50
100
Ap
r-18
May-1
8
Jun
-18
Jul-1
8
Au
g-1
8
Se
p-1
8
Oct-
18
Nov-1
8
Dec-1
8
Jan
-19
Feb-1
9
Mar-
19
Ap
r-19
Th
ou
san
ds
Owned Station
TLMD.COM Mobile App
TLMD.COM Browser
MoM: +15%YoY: +851%
DEN - FEP - VOD Viewers
0
2
4
6
Ap
r-18
May-1
8
Jun
-18
Jul-1
8
Au
g-1
8
Se
p-1
8
Oct-
18
Nov-1
8
Dec-1
8
Jan
-19
Feb-1
9
Mar-
19
Ap
r-19
Th
ou
san
ds
Browser Mobile App OTT
Last Month's Total: 4,837MoM: +133%YoY: +595%
DEN - TLMD.COM+Owned Station - Linear Viewers
0001
Ap
r-18
May-…
Jun
-18
Jul-1
8
Au
g-1
8
Se
p-1
8
Oct-
18
Nov-1
8
Dec-1
8
Jan
-19
Feb-1
9
Mar-
19
Ap
r-19
Th
ou
san
ds
Owned Station
TLMD.COM Mobile App
TLMD.COM Browser
Last Month's Total: 199
MoM: +22%YoY: +206%
Average Minutes Viewed in April 19: 107 Average Minutes Viewed in April 19: 165
TELEMUNDO DENVER TVE MONTHLY – APRIL 2019
DRIVE ROI WITH NBCU OTS
Premium publishers, like NBCU OTS, are more effective at driving results!
COMSCORE STUDY SHOWS PREMIUM PUBLISHERS DELIVER
67% 51% 3xmore effective in
driving key metrics (favorability, consideration &
intent to recommend)
Higher Brand Lift Higher Effectiveness
…due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.
Sources: comScore Study – The Halo Effect: How Advertising on Premium Publishers Drivers Higher Ad Effectiveness | July 2016
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
30
BENEFITS OF CROSS PLATFORM ADVERTISING
Investing across platforms (TV, Digital Video, Social) with a single premium publisher improves advertising effectiveness!
+ +28% B R A N D
L I F T
16% S A L E S L I F T
+
+Source: NBCUniversal in a partnership with Accenture: “Quantifying the connection: premium video & brand building”; Cross-platform advantage vs. siloed planning
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
31
CASE STUDY
RIVIANA
CLIENT GOALS: • Increase brand awareness and sales in (4) key
markets (LA, HOU, NY, MI) for Riviana’s rice brands and rice varieties: Mahatma and Carolina Rice.
• Convey the idea that food brings families together and Mahatma & Carolina Rice provides consumers a feeling of home and authenticity when cooking with these products.
• Reach both Spanish and English speaking audiences with one cohesive message that drives engagement across all platforms: broadcast, digital and social.
SOLUTION: • The ground-breaking synergy campaign,
“KitchenCore” for NBC and “Nuestro
Comedor” for Telemundo celebrated the power of food to preserve and share our most treasured family traditions.
• Creative was produced to drive digital engagement through long-form documentary
style segments.
• NBCU Skycastle cast bilingual food personalityBricia Lopez as the brand ambassador.
• NBC & Telemundo custom content Included:
• :15 and :30 brand spots with drivers to digital segments hosted on the NBC/Telemundo station sites
• 2-minute “mini-doc” segments
• :06 teasers for social takeovers
• Dedicated digital and social campaign
RESULTS: • Broadcast over delivery in LA, HOU & NY
• Digital Highlights• Telemundo: 4% brand penetration and 5% lift on
purchase intent • 200% total delivery• 9% Pre-roll CTR • Social: 95K total video views/ 84K unique
video views • NBC: 2% brand penetration with Carolina rice
having greater brand awareness and purchase intent vs. competitor rice brand
• 116% total delivery • F5.6% Pre-Roll CTR • Social: 309K total video views/ 276K
unique video views
Click to play Recap Video
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
32
THANK YOU!
This presentation is confidential and contains proprietary information and intellectual property of NBCUniversal, Media LLC. Neither this presentation nor any of the information contained herein may be reproduced or
disclosed under any circumstances without the express written permission of NBCUniversal Media, LLC. COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. All concepts are subject to
further development and approval by all parties. The names/trademarks of other companies, products and services are property of their respective owners.
THE FUTURE OF TV: OTT BY TYPE OF DEVICE
*source: Consumer Technology Association, United States; Consumer Technology Association; 2011 to 2017*source: Statista Survey, United States; August 9 to 23, 2017; 1,761 respondents; 18 to 59 years*source: Videology, US TV & Video Market at a Glance*source: Innovid, Global Video Benchmarks 2018 *source: eMarketer, July 2018
COPYRIGHT © 2019 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties.
34
• TV (Smart TV) is by far the leading device consumers own that can be controlled by the internet – 52%. Multi-room speakers/wireless speakers is second at 23%.
• In 2018, a projected 182.6 Million Connected TV Users, or 55.5% of the US Population.
• 80% of ad campaigns served by Videology included a connected TV component; overall, 98% of its campaigns ran across multiple screens.
• From 2016 to 2017, the number of advertisers running connected TV ads through the Innovid platform increased by 30%.
• Among Innovid’s broadcast clients, more than half of all ad impressions are served to connected TV devices, and the company noted an increase in the distribution of impressions to broadcasters from platforms and aggregators.
• The biggest subcategory of connected TV users is smart TV users, which will reach 119 million by 2021. Other top device categories are Roku, connected video game consoles and Amazon Fire TV.
Household penetration of Connected TVs has been growing
70% 76% 70% 74%62% 68% 74%
64%44% 40%
64%
30% 24% 30% 26%38% 32% 26%
36%56% 60%
36%
Morning(M-F, 6-9a)
Daytime(M-F, 9a-3p)
Early Fringe(M-F, 3-5p)
Early News(M-F, 5-5:30p)
Prime(M-F, 6-10p)
Prime(M-F, 6-7p)
Prime(M-F, 7-8p)
Prime(M-F, 8-9p)
Prime(M-F, 9-10p)
Late News(M-F, 10-10:30p)
Late Fringe(M-F, 10:30p-
1a)
Spanish-Language TV
TELEMUNDO DENVER HOLDS A SIGNIFICANT SHARE OF SPANISH-LANGUAGE VIEWING
Source: Nielsen, NSI (Live+SD) May 2019 ViP, Denver DMA. Share of Viewing Based on Average Impressions, Adults 25-54 Spanish-Language Stations KDEN-TEL, KCEC-UNI, KTFD-UMA, KZCO-AZA & KETD-ETV
A25-54
Telemundo Denver Share of Viewing Among Spanish-Language StationsMay 2019
#1 #1#1 #1