Exploring the Twitter Analytics Dashboard

http://analytics.twitter.com

1) Impressions data

What can the dashboard tell me?

2) Details on your tweets’ performance.

What can the dashboard tell me?

What can the dashboard tell me?

Impressions: Number of time

users saw the Tweet

Engagements: Total number of times a user has interacted

with a tweet. Includes all clicks anywhere in the tweet,

RTs, replies, follows, favorites.

Engagement rate:

Engagements / Impressions

What can the dashboard tell me?

3) Find trends in tweet performance

What can the dashboard tell me?

Shows last 28 days with daily frequency

What can the dashboard tell me?

4) Track your follower growth

What can the dashboard tell me?

4) In-depth info about your followers:

What can the dashboard tell me?

Five most unique interests your followers share

Your followers’ top interests

Top countries, states, cities your followers

live in

Gender breakdown

Top Twitter accounts your followers follow

Some insights you may have…

Sweet! I got a huge bump in followers on August 14.

People tend to engage more with

tweets that use the first person.

People that follow me are mostly

interested in salt-free rice cakes.

Weird.

My insights:

People follow me for global news first, tech and

social journalism news second.

Another insight:

August 20 was a huge day for me,

mostly because of two well-timed

tweets that added value to the

current conversation.