Download pdf - Exhibiting in Mexico and Latin America

Farías Global Expos / TS2/ July, 2005

Exhibiting in Mexico & Latin America

For TS2 July , 2005

Patricia Farías-BarlowPresident & CEO

Farías Global ExposMexico


Mexico, Central and South America

• General Economic Overview 2004• Latin America in Figures• Countries General and Economic Data• Opportunity Segments• Infrastructure• Do´s and Don´ts• Foreign Business Model


Latin America an Economic Overview 2004The Latin America and the Caribbean region is inThe midst of a strong recovery (most Countriesin the region are expected to grow at about 4percent or higher in 2004), after several years oflow growth starting in 1999.

• The recovery is stronger in countries that are bouncing back from acute crisis: Argentina,Uruguay and Venezuela, all of which are expected to grow at over 7 percent in 2004.

• Brazil and Mexico are expected to grow atabout 4 percent.

• The Andean countries are performing well, withChile, Colombia and Peru expected to record growth above 4 percent in 2004.

• Central America is expected to grow by anaverage 3.5 percent in 2004 and looks set tosustain growth, thanks to the recently signedCAFTA agreement.


Latin America in FiguresPeople 1999 2002 2003

Population, total 503.1 million 525.2 million 534.2 million

Population growth (annual %) 1.5 1.4 1.7

Life expectancy (years) .. 70.7 ..

Fertility rate (births per woman) .. 2.5 ..

Infant mortality rate (per 1,000 live births) .. 28.3 ..

Under 5 mortality rate (per 1,000 children) .. 34.4 ..

Child malnutrition, weight for age (% of under 5) .. .. ..

Child immunization, measles (% of under 12 mos) 92.3 91.3 ..

Prevalence of HIV (female, % ages 15-24) .. .. ..

Literacy total (% of ages 15 and above) 88.5 .. ..

Literacy female (% of ages 15 and above) 87.5 .. ..

Primary completion rate, total (% age group) .. .. ..

Net primary enrollment (% relevant age group) 94.6 .. ..

Net secondary enrollment (% relevant age group) 61.0 .. ..


Latin America in FiguresEconomy 1999 2002 2003

GNI, Atlas method (current US$) 1.8 trillion 1.7 trillion 1.7 trillion

GNI per capita, Atlas method (current US$) 3,650.0 3,310.0 3,260.0

GDP (current $) 1.8 trillion 1.7 trillion 1.7 trillion

GDP growth (annual %) 0.1 -0.8 1.6

Value added in agriculture (% of GDP) 7.0 7.0 ..

Value added in industry (% of GDP) 28.5 25.4 ..

Value added in services (% of GDP) 64.5 67.6 ..

Exports of goods and services (% of GDP) 16.2 21.1 ..

Imports of goods and services (% of GDP) 17.6 18.3 ..

Gross capital formation (% of GDP) 20.1 18.8 ..

Current revenue, excluding grants (% of GDP) .. .. ..

Overall budget balance, including grants (% of GDP) .. .. ..


Latin America in Figures

Technology and Infraestructure 1999 2002 2003

Fixed lines and mobile telephones (per 1,000 people) 208.8 358.9 ..

Telephone average cost of local call (US$ per three minutes) 0.1 .. ..

Personal computers (per 1,000 people) 38.9 67.4 ..

Internet users 10.2 million 41.8 million ..

Paved roads (% of total) 26.9 .. ..

Aircraft departures 2.0 million 1.7 million ..


Latin America Geographic Division


Latin America Population Distribution


Latin America GDP per capita ($US)


Business Opportunities

• Industries with highgrowth prospects

• Import areas to eachcountry

• This translates toExhibiting opportunities

• Prospective new marketsfor your products


General Information

• Language is Spanish• Except Brazil

(Portuguese)• Main Religion is Catholic• English widely used for

Business• However, Not everyone

speaks English


ARGENTINA

• Telecommunications• Mining Industry• Electric Power

Systems• Hotel and Restaurant• Security and Safety

• AgriculturalMachinery

• Food Processing andPackaging

• Industrial Chemicals• Medical Equipment• Building Materials


BOLIVIA

• Mining Industry• Textiles• Forestry and wood

manufacturers

• Hydrocarbons sector• Gas to Liquids• Petrochemicals• Fertilizers• Exploration / Drilling /

Production


EL SALVADOR

• Electric Powergeneration andDistribution

• Automotive Parts andServices

• EnvironmentalTechnologies

• Textiles and TextileArticles

• Plastic Materials / Resins

• Paper / Paperboard• Processed Foods• Telecommunications


GUATEMALA

• Sugar• Textiles and clothing• Furniture• Chemicals• Petroleum• Metals• Rubber

• Tourism


MEXICO

• Medical Devices• Franchising• Plastics / Resins• Education and

Training• Internet and E

Commerce

• Maquiladora Industry• Electronic

Components• After Market Auto

Parts• Security and Safety• Electrical Power


MEXICO cont´d

• Building andConstruction Materials

• Oil and gas FieldEquipment

• Water ResourcesEquipment

• IntermodalTransportationEquipment

• Pollution Control Equipment

• Food processing andpackaging


BRAZIL

• Telecommunications• Electric Power

Systems• Safety and Security• Medical Equipment

• Airport Equipment• Automotive• Computer and

Peripherals• Oil and Gas• Plastics Materials and

Resins


Brazil cont´d

• Print and graphic Arts Equipment• Iron and Steel• Mining Equipment• Aircraft and Parts• Drugs and Pharmaceuticals• Transportation, Railroads and Highways


COSTA RICA

• Paper and Paper Board• Computers and

Peripherals• Plastic Materials and

Resins• Telecommunications

• AgriculturalChemicals

• ConstructionEquipment

• Medical Equipment• Automotive


PANAMA

• Building products• Air Conditioning and

RefrigerationEquipment

• Hotel and RestaurantEquipment

• Telecommunications• Computers and

Peripherals• Security and Safety• Food Processing and

Packaging


COLOMBIA

• Safety and Security• Telecommunications• Industrial Chemicals• Travel and Tourism• Air Cargo Services

• Food and BeverageEquipment

• Financial Services• Automotive• Oil and Gas and

petrochemicals


COLOMBIA cont´d

• Apparel• Pollution Control Equipment• Construction and Mining• Medical Equipment• Electrical Power Systems• Plastics and Resins


VENEZUELA

• Petroleum• Iron Ore Minning• Construction Materials• Food processing• Textiles• Steel

• Aluminium• Motor vehicle

assembly


CHILE

• Mining Equipment• Environmental

Technologies (Waterand Solid Waste)

• Plastics Machineryand Resins

• Electric Power• Franchising


• Telecommunications• Food Processing and

Packaging• Safety and Security


CHILE cont´d

• Computers and Peripherals• Construction Equipment• Air Conditioning and refrigeration• Medical Equipment• Travel and Tourism services


URUGUAY

• Beverages• Food processing• Electrical Machinery• Transportation

Equipment• Petroleum products• Textiles• Chemicals


PARAGUAY

• Computers andComponents

• Toys, And ArcadeGames

• Audio / Video Equipment and Media

• Office Machines andEquipment

• Sports Equipment


HONDURAS

• Processing andPackaging

• Computers andPeripherals

• Electric PowerEquipment

• Telecommunications• Security and Safety• Automotive• Franchising• Textile Machinery


ECUADOR


• Cosmetics andToiletries

• Vitamins andSupplements

• Telecommunications• Automotive• Franchising• Pumps, Valves and

Compressors• Yarns


PERU

• Mining Equipment• Industrial Chemicals• Oil / Gas Equipment• Computer Software• Textiles• Security and Safety

• Pollution Control Equipment

• Building products• Food Processing and

Packaging• Medical Equipment


Infrastructure

• Fairgrounds with multiple buildings leftover from the time of World Fairs and nowadapted in:

• Chile, Colombia, Peru, El Salvador, Panama, Guatemala


INFRASTRUCTURE cont´d

• Private stand alone facilities built in last 15 years :

• Ecuador, Venezuela, Brazil, Argentina, Mexico,


Do´s and Don´ts

• Do research on which show is the right fitfor you

• Do research on the Organizer and hislongevity in the market

• Do bring brochures in the “properLanguage”

• Translate locally


Do´s and Don´ts cont´d.

• Don´t assume every country is the same justbecause they speak spanish

• Cultures are very different from country tocountry

• Like Canada and USA they are not the sameand don´t like people to think so


Foreign Business Model

• Many countries especially in Southern LatinAmerica have a strong European culture.

• Many high executives of the trade show industry where trained in Germany


Thank You

More Info.

[email protected]

Ph. +52 55 50932930Fax.+52 55 50932910