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CHAPTER I
EXECUTIVE SUMMARY
Company Mission
Kimha Hanna Jubi will continually seek of the innovative way of developing new
products with high nutritional facts and benefits to offer a wide range of market. Provide
them a great satisfaction in meeting their product expectations and establish a harmonious
relationship with them in an exchange transaction.
Company Vision
The company envision itself to be the leading company that provides a healthy and of
the best quality goods that nourishes and not just offer satisfaction but a complete customer
delight on the human needs and wants at a competitive reasonable prices.
Objectives of the Study
The following are objectives of the study that will elucidate the different
issues, actions and ideas on how the proponents will manage their propose business.
To find out the viability and acceptability of the product to the customers.
To determine the demographic profile of the buyer.
To define the target customer of the business through market segmentation.
To analyze the market demand and supply of the business.
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To ascertain the advantage and the benefit the product can impart to their
customers.
To analyze and understand the complexities of the manufacturing business.
To constitute the manufacturing and distributing of the product in the City of
Santa Rosa, Laguna.
Statement of the problem
Marketing Aspect
1. What is the demographic profile of the respondents in the following:
a. Age
b. Gender
c. Civil Status
d. Social Status
e. Income
2. What is the customers preference towards choosing Popsicle?
3. Who are the target markets of the Kamias Popsicle?
4. Who are the companys competitors?
5. How can the company cope up with the competition?
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6. What would be the pricing strategy to employ on the company product?
7. What promotional strategy of the company?
8. What would be the distribution strategy of the company?
Management Aspect
1. What form of the organization does Kimha Hanna Jubi Employ?
2. How many company staff is needed to keep the company on its operation?
3. What are the duties and responsibilities of each company staff?
Financial
1. How much is the required capital to establish and start the company operation?
2. How much is the contribution of each proponent?
3. How long will it take for the company to gain and generate a high return of
investment?
4. How much will be the net profit that the company product can generate?
Socio-economic
1. How can the company contribute to the community?
2. How can the company contribute to the reduction of the unemployment?
3. How can the company bestow the on the local economy?
Scope and Limitation
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This feasibility study is focused on the manufacturing and distribution of
Kamias Popsicle in the City of Santa Rosa, Laguna also known as The Lion City of
the South. The place was chosen as the best site for the business since it is already
city and also because it can provide more business opportunities for our product. City
of Santa Rosa, Laguna also has stable business opportunities in the whole Province of
Laguna, which attract moreover the fact that City of Santa Rosa, Laguna has an easy
communication and transportation to its neighboring communities.
The proposed business will have its target market to ensure the reliability of
the study. The proponents will target and segment their market through their lifestyle,
class, and capabilities. The proponents targets are the people living in the City of
Santa Rosa, Laguna and other nearby municipalities. The respondents of this study
were coming from not more or less numerous people from eighteen barangays in the
City of Santa Rosa Laguna. The questionnaires will be parceled out to the selected
respondents through random sampling.
Hypothesis of the Study
The establishment of Kimha Hanna Jubi Company is feasible and acceptable to the
City of Santa Rosa, Laguna.
Conceptual Framework
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Figure 1. The Conceptual Framework of the Study
The conceptual framework above illustrates the necessary data needed by the
company such as the demographic profile of the respondents in terms of their age,
gender, civil status, social status, income and the consumer preferences towards the
ice popsicles that can be obtain through the use of the data gathering tools like survey
questionnaires, interviews and observation to generate the necessary information to
the customers acceptability level of manufacturing and distribution of the K-Pop
(Kamias Popsicle) in the City of Santa Rosa, Laguna.
Methods of Data Gathering
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The proponents will provide a self-made questionnaire to answer all the stated
problems of the study. This questionnaire will be utilized to the respondents of the
study which are indicated in the Scope and Limitation of the Study. For data
gathering, the proponents will submit a letter of permission to conduct the said study.
The utilization of the study will conform to the time bound of the proponents so that
they could finish the study required by their subject matter. After collecting the data,
the proponents will analyze the data for verification and furnishing purposes.
The proponents will use the Slovens Formula to determine the sample size
needed for data gathering. Here under is the detailed interpretation of the Slovens
Formula:
Where:
n = sample size
N = total population of 2010 (326,204)
1 = constant
e = margin error (5% or 0.05)
SOLUTION:
n = N
(1+Ne2)
n = 326,204
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(1+ [326,204(0.05)2])
n = 326,204
(1+ [326,204(0.1)])
n = 326,204
(1+ 32,620.4)
n = 326,204
32,621.4
n = 99.99 or 100 respondents
Significance of the Study
This study was anticipated to contribute additional information to serve the
following individuals and organizations. The following were the beneficiaries of this
study namely: the consumers, the future investors, the proponents, the clients and for
the future researchers.
Consumers. This study will them to become aware of the current trends in the
industry of ice cream Popsicle. It will also help the company because the consumers
will give their feedbacks about the new product.
Future Investors. This study will serve as their reference and guide that may
help them make their business successful.
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Proponents. This study will enable them to discover new knowledge and
widen it for their future career and develop their self-esteem and also to their
determination to finish what they have already started.
Clients. This study will educate clients in dividing on whether an industry is
really fulfilling its responsibility to the community.
Future Researchers. This study will help them provide details and information
about their guide to be followed in their research.
CHAPTER II
BUSINESS CONCEPT
Name of the Firm/Proposal
The company name Kimha Hanna Jubi was derived from the proponents
names, Kimber, Mharialen, Hannah, Anna, Judith and Bianca. The proponents agreed
to name their company after them since many of the existing company today was
named after the owners. They came up with this name because it is unique, simple
and easy to be retained in the customers mind.
Kimha Hanna Jubi Company subsist to provide the market with the best
frozen desserts that will satisfy their craving for cold products in hot weather and
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their desire for delicious desserts after eating meals. The company will cater the City
of Santa Rosa, Laguna and also looking forward to target its neighbor towns such as
San Pedro, Bian, Cabuyao, Calamba. The company is also aiming to target the
provinces in Luzon, Visayas and Mindanao. Kimha Hanna Jubi also aims to reach the
world market.
Proponents
The proponents are composed of six (6) persons who agreed to be a general
partner. They concerted that each of them must have equally divided percentage of
ownership with sixteen point sixty-seven percent (16.67%).
Each member of the business has different skills and knowledge which might
help them to succeed. They possess skills in marketing, accounting and
administrative. The aggregate skills of each member will enable the business to grow
and be a leading company in the future.
Table 2.1
General Partners Personal Profile
Name Age Gender Address Ownership
Atienza, Hannah
Jane A.
19years
old
Female Coral na Bato, Brgy Pulong Sta.Cruz, City of Santa Rosa,
Laguna
16.67%
Del Rosario, Ma.
Bianca L.
19
years
old
Female Blk. 2 Lot10 Texas St.
Rosewood Village, Brgy.
Tagapo, City of Santa Rosa,
Laguna
16.67%
Galanao, Anna
Marie M.
20
yearsold
Female Blk.14 Lot 23 Ph. 8 Southville
IV Brgy. Pooc, City of SantaRosa, Laguna
16.67%
Palada, Kimber C. 20years
Male Blk. 11 Lot 34 Phs. 1-B SanLorenzo South City of Santa
16.67%
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old Rosa, Laguna
Sasa, Judith R. 20years
old
Female Blk. 40 Lot 33 Ph. 1 Southville4, Brgy. Caingin, City of Santa
Rosa, Laguna
16.67%
Susano, Mharialen
M.
19
years
old
Female 5527 Zone 1 Ilaya, Malaban,
City of Bian, Laguna
16.67%
CHAPTER III
DESCRIPTION OF THE BUSINESS
History of the Firm
The proponents was thinking of a new and unique product which is not yet
existing in the market. Then they came up with the idea of making kamias fruit as a
flavor of the Popsicle.
Ice pop is not a seasonal kind of food. You can eat this whether it is cold or
hot. We choose kamias because almost all the ice cream flavor comes from a fruit
thats why we came up here. All of us know that kamias has a sour taste and it was a
challenge for us, the owner, on how to make a good taste out of a sour fruit.
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Averrhoa Bilim or what is also known as Kamias has a sour taste.
Because of its taste we decided to add sugar syrup to lessen its sourness and we came
up sweet and sour taste that is very unique to the market.
Logo of the Business
Meaning of the Logo
The logo of Kimha Hanna Jubi Company is circled-shape which represents
unity, wholeness and infinity. Without beginning or end, without sides or corners, the
circle is associated with the number one. This means that the proponents has a strong
bond that keeps them tied all the time and are always striving for one goal, which is to
become the leading company in the future.
Inside the circle is the image of the primary ingredients of the product of the
company. The kamias fruit. The picture has six branches of leaves that stands for the
six partners of the business. And the fruits hanging on the middle of the branches
serves as the customers of the business who are being cared and protected by them.
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Each colors found in the logo has significant meanings. The colors used in the
name Kimha Hanna Jubi represents the favorite colors of each proponents and it also
represents their personalities.
The color Blue is seen as trustworthy, dependable and committed. As the
meaning of the color itself, it only shows that Kimha Hanna Jubi is a company that
customers can trust, depend on and a company that is committed in doing great things
foor the benefit of their customers and also for the benefit of everybody. Green is the
color of peace and ecology. The company is an eco-friendly company. They did not
use chemicals or any toxics on their product. The company helps in conserving the
environment. Green is soothing in relaxing. It means that the product Kimha Hanna
Jubi offer to the market is soothing and very relaxing. Purple has a sense of mystic
and royal qualities. It is uplifting, calming to mind and nerves and encourages
creativity.
Products Tag Line
The companys tagline is We Satisfies You. Because the company aims to
give satisfaction to every product the customer will get.
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CHAPTER V
MARKETING ASPECT
Marketing is defined as the process of communicating the value of a product
or service to customers, for the purpose of selling the product or service. It is a critical
business function for attracting the customers. Marketing is also defined as a social
and managerial process by which individuals and groups obtain what they need and
want through creating and exchanging products and value with others.
Today, we do marketing in our daily life without us even noticing it. For a
company to be successful they must be able to deal harmoniously with their
customers not just for short-term goal but also for a long-term. They must be able to
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build a good relationship with their customer. As it is says in the definition of
marketing, it is very crucial for the company to have a good marketing because it is a
critical business function for attracting customers. Marketing helps the company to
satisfy the needs and wants of their customers through exchange processes.
In understanding marketing, we must look both to the two basic marketing
concepts. The earlier and the contemporary approaches. Earlier approach includes
production orientation, product orientation and selling orientation. The contemporary
approach in marketing include relationship marketing with focus in the customer,
business marketing or industrial marketing with focus on organization or institution
and social marketing with focus on benefits to society.
Marketing is a key factor on a business success. It does not look only on the
production and distribution of the products and services, but it also concerned on the
ethical and social responsibilities in the domestic or even in the global environment.
Target Market Description
The proponents will fascinate the entire target market segment in the citys
population that will delight on the proponents product which is the kamias popsicles.
The proponents desire to target the following ages:
Young child
Toddler (1-3yrs old)
Play age (4-5yrs old)
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Primary school age (4-12yrs old)
Elementary school age (6-12yrs old)
Preadolescence (10-12yrs old)
Adolescence and Puberty (13-19yrs old)
Adulthood (20 years old and above)
Young adulthood (20-39yrs old)
Middle adulthood (40-59yrs old)
Senior Citizen (60 years old and above)
Here are the information the proponents obtained from the City of Santa Rosa,
Laguna that specifically described the population of the area. This information will help the
proponents determine the market size they will cover and it can also help them specifically
in deciding the techniques they can use to supply they projected market.
Table 5.1
Population in the City of Santa Rosa
Laguna per Barangay
Barangay Population (2012)Aplaya 14,247
Balibago 16,589
Caingin 14,945
Dila 36,758
Dita 25,487
Don Jose 17,329
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Ibaba 6,123
Labas 18,263
Kanluran 6,022
Macabling 17,888
Malitlit 25,311
Malusak 5,914
Market Area 17,088
Pooc 26,609
Pulong Sta. Cruz 20,090
Sto. Domingo 3,198
Sinalhan 24,294
Tagapo 29,399
Total 326,204
The above table shows the population of the City of Santa Rosa, Laguna based on
annual growth rate of 2012 NSO survey.
Demand and Supply
Being new in the business industry is very essential. Thats why the
proponents deliberated the study of the demand and supply to support the business
and help it survive in the potential competitors and fortuitous events. Demand is an
economic principle that describes a consumers desire, willingness and an ability to
pay a price for a specific good or service. It is refer to how much (quantity) of a
product or service is desired by buyers. The term demand signifies the ability or the
willingness to buy a particular commodity at a given point of time. Supply is the
amount of some product producers are willing and able to sell at a given price all
other factors being held as constant. It represents how much the producer can offer to
the market. Demand and supply is an economic model of price determination in a
market. It concludes that in a competitive market, the unit price for a particular good
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will vary until it settles at a point where the quantity demanded by consumers (at
current price) will equal the quantity supplied by the producers (at current price),
resulting in an economic equilibrium for price and quantity.
The relationship of this demand and supply is very crucial for a business. It is
simply because demand will enable the business determine the needs and wants of the
market so that the firm can provide products or services for the consumptions and
satisfactions of their markets. On the other hand, supply is the major factor on the
production aspect and relies on the demand of the market because the number of
supply to be produced is basing on the number of the demand of the market. Thus,
this supply and demand helps the firm run the business and survive for long term.
Demand Analysis
Demand analysis refers to the research into the need of consumers for a
specific product or service. This form of analysis is used to make out who wants to
purchase a given product, how much they are liable to pay for it and how many units
they may buy. It also helps to identify other factors which can be used to determine
product design, vending cost and advertising strategy for a product. Demand analysis
is also defined as the study that uses the data collected from sales of a specific good
or service to determine if the product or service will be successful on the market or
not. These studies can also be used to help find ways to increase the sales
performance of a good or service.
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Kimha Hanna Jubi Company, decided to analyze the demand of their market
for them to be able to know who the major consumers of their product are and what
program is suitable for their target market. The proponents used stratified random
sampling method to know how many citizens in the City of Santa Rosa, Laguna will
be surveyed. The proponents use questionnaires to evoke the information needed in
the analysis
Using the information from the NSO in the City Hall, the proponents
computed how many people are needed in each barangays to make the information
reliable and relevant.
Sample respondents size are computed as follows:
Where:
n = sample size
N = total population of 2010 (326,204)
1 = constant
e = margin error (5% or 0.05)
SOLUTION:
n = N
(1+Ne2)
n = 326,204
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(1+ [326,204(0.05)2])
n = 326,204
(1+ [326,204(0.1)])
n = 326,204
(1+ 32,620.4)
n = 326,204
32,621.4
n = 99.99 or 100 respondents
The proponents need to ask 100 respondents in the City of Santa Rosa, Laguna to get
the response of the people towards their product by providing them questionnaire as a tool
for gathering information.
The proponents want to get the number of the respondents per barangay, so theyve
decided to use the stratified random sampling method to get the exact population allocation
for each barangay in the City of Santa Rosa, Laguna.
The formula for Stratified Random Sampling Method is:
Where:
n = sample size
ni = stratified random sample size per area
Ni = population size per area
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N = total population size
Table 5.2
Population Allocation
Barangay Population (2012) ni
Aplaya 14,247 4
Balibago 16,589 5
Caingin 14,945 5
Dila 36,758 11
Dita 25,487 8
Don Jose 17,329 5
Ibaba 6,123 2
Labas 18,263 6
Kanluran 6,022 2
Macabling 17,888 5
Malitlit 25,311 8
Malusak 5,914 2
Market Area 17,088 5
Pooc 26,609 8Pulong Sta. Cruz 20,090 6
Sto. Domingo 3,198 1
Sinalhan 24,294 8
Tagapo 29,399 9
Total 326,204 100
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Part I. Profile of the Respondents
Table 5.3
Profile of the Respondents
in terms of Age
Age Frequency (f) Percentage (%)
15 years old 24 24%
16 30 years old 47 47%
31 45 years old 23 23%
46 years old and above 6 6%
Total 100 100%
Table 5.4
Profile of the Respondents
in terms of Gender
Gender Frequency (f) Percentage (%)
Female 55 55%
Male 45 45%
Total 100 100%
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Table 5.5
Profile of the Respondents
in terms of Civil Status
Civil Status Frequency (f) Percentage (%)
Single 55 55%
Married 25 25%
Separated 15 15%
Widowed 5 5%
Total 100 100%
Table 5.6
Profile of the Respondents
in terms of Social Status
Social Status Frequency (f) Percentage (%)
Student 38 38%
Employed 44 44%
Unemployed 18 18%
Total 100 100%
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Table 5.7
Profile of the Respondents
in terms of Student
Student Frequency (f) Percentage (%)
Below 50.00 14 14%
P51.00 P100.00 18 18%
P101.00 P150.00 6 6%
P151.00 P200.00 0 0%
P201.00 and above 0 0%
Total 38 38%
Table 5.8
Profile of the Respondents
in terms of Employment
Employed Frequency (f) Percentage (%)
Below P5000.00 8 8%
P5001.00 P10000.00 19 19%
P10001.00 P15000.00 14 14%
P15001.00 P20000.00 3 3%
P201.00 and above 0 0%
Total 44 44%
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Table 5.9
Profile of the Respondents
in terms of Unemployment
Unemployed Frequency (f) Percentage (%)
P5000.00 10 10%
P5001.00 P10000.00 6 6%
P10001.00 P15000.00 2 2%
P15001.00 P20000.00 0 0%
P201.00 and above 0 0%
Total 18 18%
Part II. Consumer Preference
Table 5.10
Consumer Preference in terms
of number of people who eat Popsicle
Do you eat
popsicle?
Frequency
(f)Percentage (%)
Yes 100 100%
No 0 0%
Total 100 100%
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Table 5.11
Consumer Preference in terms
of Frequency of Eating Popsicle
How often do you eat
popsicle?
Frequency
(f)
Percentage
(%)
Daily 19 19%
Weekly 29 29%
Monthly 48 48%
Specify 4 4%
Total 100 100%
Tab 5.12
Consumer Preference in terms
of Brand of Popsicle
What brand did you prefer to
buy?
Frequency
(f)Percentage (%)
Magnolia 25 25%
Nestle 47 47%
Selecta 22 22%
Specify 6 6%
Total 100 100%
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Table 5.13
Consumer Preference in terms
of People that Influence them
Who influence you to buy?Frequency
(f)Percentage (%)
Family 36 36%
Friends 49 49%
Celebrities 12 12%
Specify 3 3%
Total 100 100%
Table 5.14
Consumer Preference in terms
of Promotional Strategies
What promotion do you like in the brand of
popsicle you buy?
Frequency
(f)
Percentage
(%)
Commercial 45 45%
Print Media 24 24%
Discounted Price 16 16%
Specify 15 15%
Total 100 100%
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Table 5.15Consumer Preference in terms
of Distribution Strategy
Where did you buy that brand? Frequency (f) Percentage (%)
Supermarket 11 11%
Convenient Store 55 55%
Sari sari Store 27 27
Specify 7 7%
Total 100 100%
Table 5.16
Consumer Preference in terms
of Flavors of Popsicle
What is your favorite flavor of
popsicle?
Frequency
(f)Percentage (%)
Chocolate 53 53%
Banana 19 19%
Strawberry 16 16%
Specify 12 12%
Total 100 100%
Table 5.17
Consumer Preference in terms of the
Factors in Choosing Popsicle
What do you like about that
brand?
Frequency
(f) Percentage (%)
Flavor 62 62%
Price 16 16%
Packaging 14 14%
Specify 8 8%
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Total 100 100%
Table 5.18
Consumer Preference in terms of
Number of Family Member
How many in your families eat Popsicle?Frequency
(f)Percentage (%)
1 11 11%
2 10 10%
3 28 28%Specify 51 51%
Total 100 100%
Part III. K-Pop Acceptability
Table 5.19
K-Pop Acceptability in terms of
Acceptability
Do you like K-
Pop?
Frequency
(f)Percentage (%)
Yes 95 95%
No 5 5%
Total 100 100%
Table 5.19
K-Pop Acceptability in terms of
Willingness to buy K-Pop
Would you buy K-
Pop?
Frequency
(f)Percentage (%)
Yes 95 95%
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No 5 5%
Total 100 100%
Table 5.20
K-Pop Acceptability in terms
of Features of K-Pop
What do you like about K-Pop?Frequency
(f)
Percentage (%)
Taste 32 32%
Color 7 7%
Health Benefit 28 28%Specify 28 28%
Total 95 95%
Table 5.21
K-Pop Acceptability in terms of
Availability in the Maket
If it will be available in the market will you
buy it?
Frequency
(f)
Percentage
(%)
Yes 95 95%
No 5 5%
Total 100 100%
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Table 5.22
K-Pop Acceptability in terms of
Frequency of Buying K-Pop
How often are you willing to buy K-Pop?Frequency
(f)Percentage (%)
Daily 32 32%
Weekly 26 26%
Monthly 31 31%
Specify 6 6%
Total 95 95%
Table 5.23
K-Pop Acceptability in terms of
Place of distribution of K-Pop
Where do you want this to be available?
Frequency
(f)
Percentage (%)
Supermarket 31 31%
Convenient store 37 37%
Sari-sari store 18 18%
Specify 9 9%
Total 95 95%
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Table 5.24
K-Pop Acceptability in terms of
Pricing of K-Pop
On what price are you willing to pay for it?Frequency
(f)Percentage (%)
P1-5 0 0%
P6-10 28 28%
P11-15 57 57%
P16 and above 9 9%
Total 94 94%
Table 5.25
K-Pop Acceptability in terms of
Willingness to buy K-Pop in a day
How often are you willing to buy the
product within a day?Frequency
(f)
Percentage
(%)
Once 53 53%
Twice 30 30%
Thrice 12 12%
Specify 0 0
Total 95 95%
Pricing strategy
Price is one of the most important elements that produces revenue and helps in
determining company market share and profitability. It is also crucial for the company to
set a price that is beneficial to both parties, the benefit of giving the company a profit and
giving the customers their product expectations.
Promotional Strategy
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Since the company is just starting its operation on the manufacturing of the Kamias
Popsicle. The company will do its product and company promotion to inform and give the
customers and consumers the necessary information about the company and boost the
awareness of their potential target market towards company product. Through the strategic
planning of the best, effective and efficient as well low-cost promotion it would incur.
SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an
important tool often used to highlight where a business or organization is, and where it
could be in the future. It looks at internal factors, the strengths and weaknesses of a
business, and external factors, the opportunities and threats facing the business. The
process can give you on overview of where the business, and the environment it operates
in, is strategically. This is an important, yet to simple to understand, tool used by many
students, businesses and organizations for analysis.
The following SWOT analysis looks at Kimha Hanna Jubi which is operating in Food
industry. The analysis shows Kimha Hanna Jubi's Strengths, Weaknesses, Opportunities
and Threats. The SWOT analysis will give you a clear picture of the business environment
Kimha Hanna Jubi is operating in at the present time.
Strengths
The strengths of a business or organisation are positive elements, something they do
well and is under their control. The strengths of a company or group and value to it, and
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can be what gives it the edge in some areas over the competitors. The following section
will outline main strengths of Kimha Hanna Jubi.
Competitive pricing is a vital element of Kimha Hanna Jubis overall success, as this
keeps them in line with their rivals, if not above them.
Keeping costs lower than their competitors and keeping the cost advantages helps
Kimha Hanna Jubi pass on some of the benefits to consumers.
Experienced employees are key to the success of Kimha Hanna Jubi helping to drive
them forward with expertise and knowledge.
High quality machinery, staff, offices and equipment ensure the job is done to the
utmost standard, and is a strength of Kimha Hanna Jubi.
Weaknesses
Weaknesses of a company or organization are things that need to be improved or
perform better, which are under their control. Weaknesses are also things that place you
behind competitors, or stop you being able to meet objectives. This section will present
main weaknesses of Kimha Hanna Jubi.
Kimha Hanna Jubis R&D work is low and insignificant, which is a major weakness
in Food as it is constantly creating new products.
Kimha Hanna Jubis limited product line is a major weakness.
Kimha Hanna Jubi is behind its competitors with a low share of the market, which in
turn leads to lower turnover.
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Opportunities
Opportunities are external changes, trends or needs that could enhance the business or
organization's strategic position, or which could be of a benefit to them. This section will
outline opportunities that Kimha Hanna Jubi is currently facing.
Changes in technology could give Kimha Hanna Jubi an opportunity to bolster future
success.
The growth of the Food industry is an opportunity for Kimha Hanna Jubi to grasp.
New market opportunities could be a way to push Kimha Hanna Jubi forward.
Reaching out into other markets is a possibility for Kimha Hanna Jubi, and a big
opportunity.
Grasping the opportunity to expand the customer base is something Kimha Hanna
Jubi can aim for, either geographically or through new products.
Takeover and merger opportunities could be explored for Kimha Hanna Jubi and used
to acquire new customers, new resources and enter new markets.
Expanding the product/service lines by Kimha Hanna Jubi could help them raise sales
and increase their product portfolio.
Threats
Threats are factors which may restrict, damage or put areas of the business or
organization at risk. They are factors which are outside of the company's control. Being
aware of the threats and being able to prepare for them makes this section valuable when
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considering contingency plans and strategies. This section will outline main threats
Kimha Hanna Jubi is currently facing.
Consumer lifestyle changes could lead to less of a demand for Kimha Hanna Jubi
products/services.
Tax increases placing additional financial burdens on Kimha Hanna Jubi could be a
threat.
Not keeping up with changes in technology could be detrimental to the future of
Kimha Hanna Jubi as they could slip behind their rivals.
Slow growth and decline of the Food market is a threat to Kimha Hanna Jubi.
Extra competition and new competitors entering the market could unsteady Kimha
Hanna Jubi and be a threat.
The actions of a competitor could be a major threat against Kimha Hanna Jubi, for
instance, if they bring in new technology or increase their workforce to meet demand.
Price wars between competitors, price cuts and so on could damage profits for Kimha
Hanna Jubi.
PACKAGING
CHAPTER 8
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MANAGEMENT ASPECTS
In setting up business enterprise, the first thing to consider is the systems and
principles of management. Management, performs a very vital role in any
organizationfamily, community, business enterprise, government and non-profit
institutions and it is the most complex among the different aspects of the study. It is
the management that is responsible for planning and organizing the various
productive resources for the criterion of goods and services that help the business to
obtain bigger profit by maximizing all the resources and performance while
minimizing the cost.
Management in all business and organizational activities is the act of
coordinating the efforts of people to accomplish desired goals and objectives using
available resources efficiently and effectively. It comprises planning, organizing,
staffing, leading or directing, and controlling an organization (a group of one or more
people or entities) or effort for the purpose of accomplishing a goal. Management
helps enterprise utilize their resources in the most efficient ways, which will help the
enterprise produce goods or services that will satisfy the needs and wants of the
customers. Only because the ultimate job of management is to achieve the goal of a
business enterprise. Therefore, management should maximize the satisfaction of the
customers.
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This chapter will discussed the form of business organization, the
management style, the organizational set-up, the general policies and the development
program of Kimha Hanna Jubi Company.
Objectives
The main objectives of management are:
1. Getting Maximum Results with Minimum Efforts - The main objective of
management is to secure maximum outputs with minimum efforts &
resources. Management is basically concerned with thinking & utilizing
human, material & financial resources in such a manner that would result in
best combination. This combination results in reduction of various costs.
2. Increasing the Efficiency of factors of Production - Through proper utilization
of various factors of production, their efficiency can be increased to a great
extent which can be obtained by reducing spoilage, wastages and breakage of
all kinds, this in turn leads to saving of time, effort and money which is
essential for the growth & prosperity of the enterprise.
3. Maximum Prosperity for Employer & Employees - Management ensures
smooth and coordinated functioning of the enterprise. This in turn helps in
providing maximum benefits to the employee in the shape of good working
condition, suitable wage system, incentive plans on the one hand and higher
profits to the employer on the other hand.
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4. Human betterment & Social Justice - Management serves as a tool for the up
lift as well as betterment of the society. Through increased productivity &
employment, management ensures better standards of living for the society. It
provides justice through its uniform policies.
Other objectives of management:
To keep the subordinates vigilant to what is expected to them.
To know the duties and responsibilities of each member and personnel.
To know different strategies to be able to achieve the companys goal.
To determine the legal requirement and the documents needed in the assessment of
the business.
REGISTRATION
Philippine Business Registry (PBR)
PBR is a single business registration system which integrates the business
registration processes of five (5) national government line agencies, namely the
Department of Trade and Industry (DTI), Bureau of Internal Revenue (BIR), Home
Development Mutual Fund (Pag-IBIG), Philippine Health Insurance Corp (PhilHealth),
and Social Security System (SSS). PBR offers a real time solution for people who want to
put up their businesses.
Sole proprietors can get their DTI Business Name (BN) Registration Certificate,
Taxpayer Identification Number (TIN) and Employer Registration Numbers (ERNs) from
SSS, PhilHealth, and Pag-IBIG, all in one place, in less than an hour.
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SEC-Registered companies with pre-generated Taxpayer Identification Number
(TIN) can also get ERNs from SSS, PhilHealth, and Pag-IBIG in less than an hour.
Applicants can register their businesses in these line agencies through PBR:
DTI (Business Name Registration)
BIR (Taxpayer Identification Number TIN)
PhilHealth (Employer Registration Number)
Pag-IBIG (Employer ID Number)
Social Security System (Employer Registration Number)
If the LGU is connected to PBR, application for business permit can already be
lodged in the PBR, but processing of which by the LGUs still requires physical
submission of documentary requirements depending on the type of business.
However, application for their permits and clearances such as sanitary permit, fire safety
inspection certificate (FSIC), etc., which are required for the issuance of business permit,
can still not be done through PBR.
There is no extra charge for using PBR. The only fee that should be paid is the
BN registration fee, which is based on business scope:
Barangay PHP 200.00
City / Municipality PHP 500.00
Regional PHP 1,000.00
National PHP 2,000.00
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Each BN Registration fee shall include Php 15 Documentary Stamp Tax (DST)
per BIR Revenue Memorandum Order 13-2008
DTI field offices accept new registration of sole proprietorship type of business.
Application for SSS, Philhealth, and Pag-IBIG ERNs of SEC-registered
corporations/partnerships is only available through the PBR Kiosk at the SEC Head
Office, Mandaluyong.
Through the PBR kiosk at the LGU, sole proprietors can already register for BN,
get TIN, SSS, PhilHealth, and Pag-IBIG ERNs and proceed to the processing of business
permit in LGU.
Department of Trade and Industries (DTI)
Registration of Business Name/Single Proprietorship.
The Department of Trade and Industry (DTI) administers the registration of
business names.
A business proprietor who wishes to start his/her own business needs to register
with the DTI. Business name registration is compulsory and must be completed before
the business starts operating. By registering the business name with the DTI, the
proprietor is assured that no other individual or group may legally use the business name
anywhere in the Philippines.
Cooperative, Corporation & Partnership
1) Registration fee of Php500.00
2) SEC Certificate (photocopy)
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3) Articles of Cooperation/Incorporation (photocopy)
4) By-laws (photocopy) 5) Board Resolution authorizing signatory for and in
behalf of the cooperative/corporation/partnership
6) Documentary stamps (Php 15.00)
7) Two (2) copies 2 x 2 pictures of authorized signatory (optional)
8) Application forms fully filled-up and signed
Business Name Registration Certificate issued by DTI is valid for 5 years.
Registration fee:
Scope:
National=P2000
Regional=P1000
City/Municipality=P500
Barangay=P200
In registering at DTI, submit completely filled up New Application Form. The
forms are available at the Information Counter of the Business Registration Center, DTI
Main Building, 361 Gil Puyat Ave., Makati City. Only the owner of the business is
authorized to sign all the forms.
1. The applicant must be a Filipino Citizen, at least 18 years old
2. Proof of Citizenship:
a) Natural born Filipinos whose names are suggestive of an alien nationality (e.g.
Smith, George etc.), submit photocopy of any proof of citizenship, such as,
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birth certificate, voter's ID, PRC ID or passport and present original copies for
comparison.
b) If owner is a Filipina married to a foreigner, submit photocopy of any proof of
citizenship, such as, birth certificate, voter's ID, PRC ID or passport plus
photocopy of the marriage certificate. Present original copies for comparison.
For Citizen of the Philippines by:
c) Naturalization-submit photocopy of naturalization certificate and oath of
allegiance or identification card issued by the Bureau on Immigration and
Deportation. Present original copies for comparison.
d) Election- submit photocopy of affidavit of election or identification card
issued by the Commission on Elections. Present original copies for
comparison.
3. Verify nature of business. (Listed below are examples of nature of business, which
have additional requirements on a case to case basis depending on actual examination
and processing of the application.)
Examples:
Photocopy of license from DTI for Real Estate business. (Present original
copy for comparison)
Photocopy of license from DTI for Fire Extinguisher business. (Present
original copy for comparison)
Accreditation from DTI for Service and Repair Shop.
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Merchandise/Ship Broker license from DTI if business travel agency with
ticketing as nature of business. (Present original copy for comparison)
License as General Bonded Warehouse if business is warehousing/storage of
goods other than grains.
Processing fee of P 300.00 plus P15.00 documentary stamps.
Securities and Exchange Commission (SEC)
It is essential for a Partnership or a Corporation to register with the SEC in
order for them to be treated as a legal or judicial entity. When the partnership capital
is PhP 3,000 or more, in money or property, the public instrument must be recorded
with the Securities and Exchange Commissions (SEC). Even if not registered, the
partnership having a capital of PhP 3,000 or more is still valid and therefore has legal
personality.
The SEC shall not register any corporation organized for the practice of public
accountancy (The Philippine Accountancy Act of 2005, Sec. 28).
The purpose of the registration is to set a condition for the issuance of the
licenses to engage in business or trade. In this way, the tax liabilities of big
partnerships cannot be evaded, and the public can also determine more accurately
their membership and capital before dealing with them. (Dean Cipriano, IV Civil
Code of the Philippines)
Here are the basic steps to follow in registering in SEC:
1. Have your proposed business name verified in the verification unit of SEC;
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2. Submit the following documents:
Articles of Partnership
Verification Slip for the Business Name
Written undertaking to change business name if required
Tax identification number of each partner and/or that of partnership
Registration data sheet for partnership duly accomplished in six
copies
Other documents that may be required
3. Pay the registration/filing and miscellaneous fees;
Forward documents to the SEC Commissioner for signature.
Documentary Requirements for Registration of Corporation and Partnership
All applications and supporting documents must be in four (4) copies and
have cover sheets.
Documents signed abroad must be authenticated by the Philippine Embassy or
Consulate in the country where signed.
All audited Financial Statements and special audit reports must be certified by
an independent Certified Public Accountant (CPA), with Statement of
Representation filed with the SEC. Said Statement must indicate the CPA
Cert. No., PRC/BOA No. and the PTR No. of the CPA.
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All audited Financial Statements and special audit reports must be certified by
an independent Certified Public Accountant (CPA), with Statement of
Representation filed with the SEC. Said Statement must indicate the CPA
Cert. No., PRC/BOA No. and the PTR No. of the CPA.
All applications must indicate the Tax Identification Number (TIN) of
the incorporators, stockholders/members for corporations, and partners for
partnerships.
For foreign incorporator, subscriber or director, indicate passport number for
purposes of incorporation and Tax Identification Number for amendment of
the Articles of Incorporation.
Social Security System (SSS)
Any of the partners of a partnership firm should accomplish SSS Forms R-1
(Employer Registration) and (R-1A (Employment Report) and submit these forms
together with a photocopy of the Articles of Partnership. The original copy of the
Articles of partnership must be presented to the SSS for Authentication purposes.
R-1 (Employer Registration)
1. Fill out this form in two (2) copies and accomplish appropriate parts as
follows:
For Employer Main Office - Parts I and III
For Employer Branch Office - Parts II and III
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2. Submit this form to the nearest SSS office with accomplished Employment
Report (SS Form R-1A), Specimen Signature Card (SS Form L-501), and a sketch of
your business address.
3. The form shall be supported by applicable required documents and signed
by authorized signatories:
3.1 If Main Office
Legal Personality Authorized Signatory
-Partnership Managing Partner
-Corporation President, Chairman or Corporate Secretary
-Cooperative Chairman or Corporate Secretary
-Non-stock/Non-profit Corporation President,
-Chairman or Corporate Secretary
-Manning Agency with Foreign Principal President,
-Chairman or Corporate Secretary
3.2 If Branch Office
Required Document Authorized Signatory
-Certificate of Operation from the main office signed by the President,
-Chairman or Corporate Secretary
-Highest ranked official of the branch
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4. Pay the fee of P165.00 for Employer Registration Plate at the SSS or at any SSS
accredited bank and submit validated Miscellaneous Payment Return (SS Form R-6) or
SS Form R-6 and Special Bank Receipt with this form.
5. Notify SSS of any changes in data and the status of the employers business
operations to avoid being billed for period/s when no contributions are due. Fill up and
submit Employer Data Change Request (SS Form R-8) supported by the required
document/s, in any of the following cases:
-Temporary suspension, permanent cessation or merger/consolidation of
business operations; and
-Changes in the employer's data such as business name, address, ownership,
legal personality and other relevant information.
6. Request for replacement of the Employer Registration Plate, in case of loss or
change of business name and/or address that will result to change of SSS branch
ownership, using the Application for Employer Registration Plate.
7. Always use your 13-digit Employer Number in all your transactions with the SSS.
R-1A (Employment Report)
1. Submit in two (2) copies and indicate the types of employer and report by putting
checkmarks on the applicable boxes.
2. Employers are required to report within thirty (30) days to the SSS all its
employees, who are subject to compulsory coverage. Should such employee die, becomes
sick or disabled or reaches the age of sixty (60) without being reported by his employer,
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the latter shall pay to the SSS damages equivalent to the benefits due had he been
reported on time.
3. Misrepresentation of the true date of employment, monthly earnings or other data
of employees is punishable under the penal provision of the SSS Law.
Bureau of Internal Revenue (BIR)
1. Documentary Requirements
SEC Certificate of Registration (Certificate of Incorporation/Certificate of
Co-Partnership) or License-To-Do Business in the Philippines in case of
resident foreign corporation.
Mayors Permit or application for Mayors Permit to be submitted prior to
the issuance of the BIR Certificate of Registration
2. Procedures
Accomplish BIR Form 1903 and submit the same together with the required
attachments to the Revenue District Office having jurisdiction over the registered
address of the business establishment.
Pay the Annual Registration Fee (P 500.00) at the Authorized Agent Banks of
the RDO.
Pay P 15.00 for the Certification Fee and P 15.00 for the Documentary Stamp Tax
(in loose form to be attached to Form 2303).
The RDO shall issue the Certificate of Registration (Form 2303).
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Taxpayer must pay the Documentary Stamp Tax on the Articles of Incorporation
as prescribed under Section 175 of the NIRC, on the 5th of the month following
the date of issuance of said article (per RR 4-2000).
3. Deadline
Corporations/partnerships/joint ventures shall accomplish and file the application
before the commencement of the business operation.
Registering with the local government
Business Permit Requirements:
Barangay Clearance (for business with O.R)
DTI / SEC Registration
Cedula
Fire Inspection Clearance
Sanitary / Heath Clearance
Engineering / Electrical Clearance
Provincial Treasurers Office Tax Clearance
Environmental Certificate Compliance
Drug test
SSS Clearance
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Real Property Tax Clearance-2010
Contract of Lease
Business Permit Application Process
1. Fill up Application/Renewal Form. Proceed to the SB Session Hall (2nd floor
municipal bldg.) and get the application/renewal form from the designated staff of
the BPLO. Fill up the form and declare the Gross Income last year.
2. Assessment/Interview. Go to the Chief of BPLO for an interview and assessment
of the application. Proceed to the Municipal Treasurer for signature.
3. Billing. After approval, proceed to the Billing Section located at BPLO Office (2nd
floor municipal bldg. front of the stairs). Receive the Billing Form to the Billing
Officer.
4. Completion of Requirements. Go to the different departments concerned (located at
the SB Session Hall) for the completion of the requirements of each departments.
Engineering Department
Health Center
Fire Department
Assessors Office
All requirements must be presented before proceeding to the final approval of the
permit.
5. Payment. Proceed to the Treasury Department for the payment of the business
permit.
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6. Releasing.Release of the processed business permit will be at the BPLO Office, a
designated BPLO staff is in charge of its release. (Stub with specific date will be
given for the date of Release of the Business Permit)
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Registering with the Bureau of Foods and Drugs
1. The fees charged for manufacturers and traders of products regulated by BFAD are
based on the capital invested.
2. Renewal of LTO shall be on the anniversary of its issuance and shall be valid for
two years.
3. A surcharge of 25% of annual fee shall be charged per quarter (every three
months) of delay in filing an application for renewal of the LTO.
STAFFING
In acquiring the individual needs, the job duties, responsibilities and specifications
form the basis upon which the interviewer select or reject an applicant. The organization
must be able to recruit the best and brightest. It must be the right person for the right job at
the right time. The following are the hiring procedure of Kimha Hanna Jubi Company:
Reception of applicants
a. The announcement for job openings is posted on areas within the range of the
City of Santa Rosa, Laguna and some to its neighboring town.
b. The announcement tells the following information:
company name
company address
company contact number
position name
job description
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job specifications
contact persons
contact number(s)
c. We also accept walk-in applicants.
d. All applicants will go to our office inside the plant vicinity within the
following schedules:
Monday-Friday
8:00 a.m. - 11:00 a.m. and 1:00 p.m. 5:00 p.m.
Failure to comply with the scheduled time may come back on the
following day except on weekends.
e. All applicants must bring the following:
Resume with two (2) pcs. 1x1 colored ID Picture
Transcript of Record ( for degree holder)
Clearance from previous employer if employed; if applicable
Police Clearance
NBI Clearance
Barangay Clearance
Tax Identification Number
SSS Number
Copy of Birth Certificate
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Marriage Certificate; if married
f. Applicants for managerial and supervisory level must wear semi-casual or
business attire.
2. Preliminary Screening
a. Interview is conducted which deals with the following factors:
voice
physical appearance
educational background
professional training(s)
work experience
b. Factors to consider in preliminary screening
Applicants aptitude. Indicates the abilities, capacity for learning and desires to do
certain jobs.
Attitude. Indicates the overall frame of mind of the applicant.
Analytical and Manipulative Abilities. Indicates the thinking process, intelligence
level and ability to use knowledge effectively on specific tasks.
Skills and Technical Abilities. It measures the abilities of the applicants to do the
assigned task in the firm.
The persons value system. It provides a due motivation, goals, objectives,
perseverance, and work values.
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3. Qualified applicants are scheduled for series of tests at the Administrative
Department. All test results and their interpretations are forwarded to the Human
Resources and Development Office.
4. A second interview arranged between the Assistant Manager and the applicant.
She/he then selects the most qualified applicant and recommends him/her for final
interview by the HRD.
5. Once the applicant selected, the HRD issues an employment contract duly
approved by the General Manager and the Owners.
6. The employment contract is forwarded for compensation purposes and for
Employees File.
7. Physical and Medical Examination
8. Hiring
9. Orientation/ Induction / Introduction
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BUSINESS ORGANIZATION STRUCTURE
SECTION
Administration Administrator Manager
Production Production Manager
Selling Marketing / Promotion
Coordinator
Finance Record Keeping Specialist
STAFF
1
3
3
1
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The structure of my business looks like this:
Production
Annex D: Business Process Flow
7.1 Store Location
.
Administrator Manager
Marketing / Promotion
CoordinatorProduction Supervisor
Record KeepingSpecialist
Buyer
Stock Controller
Salesman
Production Officer Cost / Pricing
Coordinator
Production Engineer
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7.2 Store and Office Equipment
Office Chair
Generally
Comfortableand
adjustable
Type of chairthat is designfor use at adesk in an
office
Flourescent Light
For betterambiance
Filing Cabinet
officefurniture
usually usedto store paperdocuments infile folders.
Office Table
to supportobjects of
interest, forstorage, show,and/or
manipulation.
Bulletin Board
is a surfaceintended for
the posting ofpublic
messages, forexample, to
advertiseitems wanted
or for sale,announceevents, orprovide
information.
.
http://en.wikipedia.org/wiki/Office_furniturehttp://en.wikipedia.org/wiki/Office_furniturehttp://en.wikipedia.org/wiki/File_folderhttp://en.wikipedia.org/wiki/Office_furniturehttp://en.wikipedia.org/wiki/Office_furniturehttp://en.wikipedia.org/wiki/File_folder7/29/2019 Executive Summary (FS)
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Office Supplies
Ballpen
Used in writingimportantdetails indocument
Calculator
Used forcomputation
Log Book
Used forrecording and
referencepurposes
Stapler
Use to compilefiles
Staple Wire
Used for stapler
Thermal Paper
Used to providereceipt to the
clients
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Bond Paper
Used fordocumentation
purposes
Pencil
7.3 Machineries and Equipment
Description Function Quantity Unit
Cost
Total
Cost
POS System
Used to inputsales andkeep the
money safe
1
Computer System
Used to store
and recorddata
1
Vault
A secure
space wheremoney, val
uables,records, anddocuments
can be stored
1
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Spiral Freezer
Storesperishablegoods and
use forcooling
purposes
1
Refrigerator
A cooling
apparatus
use to
reduce the
rate -ofspoilage offoodstuffs
Ice Popsicle Machine
Apparatusused tocreate
Popsicle
1
Coolers
Keep foodand drinks
cold fornearly a
week
.
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Aircondition
Telephone
For
communicati
on
and business
transactionpurposes
1
Bundy Clock
A clock thatrecords thestarting and
quittingtimes of
employees,usually by
punchingtimecards.
1
Wall Clock
measure ofthe real timethat elapsesfrom start to
thecompletion of
a task.
Fire Extinguisher
A manuallyoperated
device forextinguishing
small fires
.
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Exhaust Fan
to circulateair in a homeor building.
Utensils
Kitchen KnifeSet
A kitchen toolsused to cut
different kindof foods
Spoon and Fork
Primary usedfor eating
Bowl
A round vesselthat is open at
the top; usedchiefly for
holding food orliquids
Bucket Large scoops orbuckets areattached toloaders and
telehandlers foragricultural
Pitcher
Used to holdwater for
drinkingpurposes
.
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7.4 Utilities
Sanitary Supplies
Pot Holder
A piece oftextile used to
hold hotequipment likepots and pan
Cleaning Towel
Used to dryhands andsanitationpurposes
Sponge and Scrub
Used to scrubplates and
utensils
Dishwasing Liquid
Used to cleanplates and
other utensils
Mop
Used to wipewet floor
Broom
Used to sweepthe floor
.
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Dust Pan
Used to collectdust and
waste
Hand Sanitizer
Disinfectantused tomaintain thecleanliness ofthe handsbefore andafter working
Tissue Paper
For Sanitarypurposes
Electricity
It is one of the primary utility requirements of a manufacturing business.
Kimha Hanna Jubi will greatly need this for its proper and smooth operations and for
the business to carry out their machinery. This will also set the atmosphere of the
factory for its proper lighting and ambience. The factory electricity will be provided
by the Meralco.
Water Supply
As the factory execute its operation, it needs good water supply in order for
them to continuously do their job and task such as cleansing the raw materials, as an
.
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ingredients to the dishes and cleansing of the kitchen utensils, machines and
equipment and overall factory to ensure safety of the employees and customer.
Telecommunications
Telecommunications is a form of communication that is said to be
indispensable to the duration of a business of Kimha Hanna Jubi, as one of newest in
the market, need these so called telecommunications in order to have a clear and
proper negotiation with suppliers and especially with the customers regarding their
feedbacks, suggestions, recommendation and other customer concerns that can might
help and contribute to the business growth, development and profitability.
LPG
This is very essential to our business because all of our products require LPG
for efficient production. This will be available in various dealers in Santa Rosa.
7.5 Product
7.6 Production Schedule
It is the policy of the company to provide appropriate work hours without violating
the mandated rest days. As such, the company requires all employees to follow the six (6)
hours working shift, including one-hour break assigned to them.
7.7 Operation Schedule
7.8 Manpower Requirement
.
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As such only applicants who passed the qualifying examinations, series of
interviews, medical examinations and background investigations shall be
consider for employment.
Employment Requirements
a. 2 pieces 2x2 pictures
b. 2 pieces 1x1 pictures
c. NSO Authenticated Birth Certificate
d. NBI and Police Clearance
e. SSS Number
f. TIN Number
g. Drug Test
h. Medical examination
i. Barangay Clearance
j. Working Permit
k. Health Card
7.9 Employees Uniform
.
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Male Crew Female Crew
The uniforms will be worn during store hours. The uniform for employees costs
P580 while the uniform for the store manager costs P700 both will be deducted from
their own salaries.
7.10 Gantt Chart
.
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Vision of the Business
.
Schedule of Activities
2011 2012
Sept
Oct
Nov
Dec Ja
nFeb
Mar
Apr
MayJu
nJul
Aug
Sep
Oct
Nov
Planning of the
Business
Raising Funds
Filing all Legal
Requirements
Business Registration
Looking for place and
negotiate for lease
Renovation of the
building
Acquisition of supplies
Acquisition of
furniture and fixtures
Acquisition of
machine and
equipmentsHiring employees
Training for
employees
Promotional activities
Start of the operation
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Current GoalNo. Of products 1524000 3194552No. Of customers
No. Of outletsNo. Of employees 10 17
Sales
2013 1371600 1524000
2014 2 297 160 2 552 400
2015 2 389 716 2 655 240
2016 2 830 972 3 145 524
2017 2 875 097 3 194 552
TOTAL 11 764 545 13 071 716
Net Profit
2013 4 084 839.97
2014 16 031 072
2015 17 049 188
2016 21 903 004
2017 22 388 379Total 81 456 482.97