Content Data Example
Example Data To Look For On Your Site
@datifyuk | www.datify.co.uk | 01733 865094
Content Performance By Day
@datifyuk | www.datify.co.uk | 01733 865094
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
0
10
20
30
40
50
60
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Ave
rag
e Pa
ge
Vie
ws
Nu
mbe
r o
f Po
sts
Posts Average Page Views
Author Performance
@datifyuk | www.datify.co.uk | 01733 865094
0
50
100
150
200
250
0
2
4
6
8
10
12
14
16
18
Tony Sam James Elaine Jenna
Ave
rag
e So
cia
l In
tera
cti
on
s
Nu
mbe
r o
f Po
sts
Posts Average Interactions
Historical Performance
@datifyuk | www.datify.co.uk | 01733 865094
0 20 40 60 80 100 120 140 160 180 200
0
5
10
15
20
25
30
Av
erag
e So
cia
l In
tera
cti
on
s
Nu
mbe
r o
f Po
sts
Posts Average Social Interactions Per Post
Performance By Content Category
@datifyuk | www.datify.co.uk | 01733 865094
0
5,000
10,000
15,000
20,000
25,000
0
2
4
6
8
10
12
14
16
18
20
Social Media e Commerce Start Ups Technology Industry News
Ave
rag
e Pa
ge
Vie
ws
Nu
mbe
r o
f Po
sts
Posts Average Page Views
The Data To Look For On Social
@datifyuk | www.datify.co.uk | 01733 865094
Performance By Content Type
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
0
2
4
6
8
10
12
14
16
18
20
Status Link Photo Video
Eng
agem
ent
Rat
e
Nu
mbe
r o
f Po
sts
Posts Engagement Rate
Facebook Engagement Rates
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
4th November 11th November 18th November 25th November 2nd December
Wee
kly
Eng
agem
ent
Rat
e
Week Commencing
Brand 1 Competitor 1 Competitor 2
Post Velocity Comparisons
@datifyuk | www.datify.co.uk | 01733 865094
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0
1
2
3
4
5
6
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
13th
14th
15th
Avg
. Po
st E
ng
agem
ent
Nu
mbe
r o
f Po
sts
Date
BRAND PAGE Number of Posts Avg. Post Engagement
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
0
1
2
3
4
5
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
13th
14th
15th
Avg
. En
gag
emen
t R
ate
Nu
mbe
r o
f Po
sts
Date
Competitor Activity Number of Posts Avg. Post Engagement
Daily Mentions & Content Mentions
@datifyuk | www.datify.co.uk | 01733 865094
0
200
400
600
800
1000
1200
DA
ily
Men
tio
ns
Brand Competitor
And Competitors…
@datifyuk | www.datify.co.uk | 01733 865094
Blog Engagement Comparison
@datifyuk | www.datify.co.uk | 01733 865094
0 10 20 30 40 50 60 70 80 90
100
Ave
rag
e C
on
ten
t In
tera
cti
on
s
Our Brand Competitor
Performance By Content Category
@datifyuk | www.datify.co.uk | 01733 865094
0
10
20
30
40
50
60
70
80
90
100
0
5
10
15
20
25
Social Media e Commerce Start Ups Technology Industry News Content Marketing
Post
Inte
rac
tio
ns
Nu
mbe
r o
f Po
sts
Posts Average Interactions
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