April Hinkle Chief Revenue Officer

Revenue Strategies at The Texas Tribune SPONSORSHIPS

Maggie Gilburg Director of Development

DEVELOPMENT

Rodney Gibbs Chief Innovation Officer

CROWDFUNDING

Agnes Varnum Director of Events

EVENTS

Natalie Choate Assistant Director of Development

MEMBERSHIP

#newsrev

April Hinkle Chief Revenue Officer

Revenue Strategies at The Texas Tribune SPONSORSHIPS

Maggie Gilburg Director of Development

DEVELOPMENT

Rodney Gibbs Chief Innovation Officer

CROWDFUNDING

Agnes Varnum Director of Events

EVENTS

Natalie Choate Assistant Director of Development

MEMBERSHIP

#newsrev

• Never purchase from the media kit. • Extend the relationship. • Underpromise and overdeliver.

SPONSORSHIPS DEVELOPMENT CROWDFUNDING

EVENTS

MEMBERSHIP

• The nonprofit model works: A compelling, focused mission can attract donors. • Stick to your knitting in fundraising: Unrestricted operating support pays the bills. • Multi-year pledges are a win-win.

• Precision pays: Make project and rewards highly specific. • Like an infant, KS requires frequent care & feeding. • Befriend & emulate similar projects: Kicktraq.com + Google + Twitter

• Use great speakers and moderators for a stellar program. • Keep production costs low. • Utilize production and promotion partnerships.

• “No” doesn’t mean “no.” •  Ask yourself: “How does this directly promote our mission?” • Plan ahead, but be flexible.

Guiding Principles

#newsrev