Everything you need to know about your OTT TV viewersOTT TV gains mature audience

71 or older 1%

1%

2%

9%

18%

13%

17%

18%

15%

6%

61–70

51–60

41–50

36–40

30–35

24–29

18–23

13–17

12 or younger

ОТТ ТV: Families’ choice More often, viewers plan what to watch

Family with children39%

I live on my own21%

Couple23%

Cohabiting friends3%

Extended family 14%

Half of OTT TV viewers lives in big cities

Over 8 million people 4 to 8 million 1 to 4 million 500,000 to 1 million 100,000 to 500,000 Up to 100,000 people

Device distribution Mobile is the most profitable screen

Smartphone Tablet Desktop Connected TVSmart TV

65% 43% 51% 25% 19%

Own content selection58%

TV-guide and schedules20%

24%20%13% 12%11%

My family chooses for me6%

Random choice out of available content

41%

Friends recommendations6%

Service recommendations14%

TV and Meals are a pair

22% 17% 15% 18% 17%11%

While eating During family time While traveling

Doing householdchores or cooking

While exercising/at the gym

Before goingto bed

53% 30% 15%

23% 4% 38%

www.spbtv.com partners@spbtv.com Source: SPB TV Survey 2016 Design: SPB TV