Events Management
Chapter 2: Event Manager Chapter 3: The Market for events and
the event stakeholdersChapter 4: Creating the event vision
Roles and Responsibilities
Meet clients to determine objectives and requirements for the planned event
Plan and develop programs, itineraries, budgets and services according to client’s requirements
Coordinate with organizing committee and sponsors
Roles and Responsibilities
Draft specifications and select suppliers: Venue Accommodation Transportation Facilities Equipment Catering
Signage Displays Printing Security Entertainment Special needs
Roles and Responsibilities
Compliance with venue regulations and local laws
Check events bills for accuracy and approve payment
Event Stakeholders
The market for events can be divided into social and corporate events
Event Stakeholders are individuals and groups that have some form of financial, emotional, political or social interest or otherwise any form of personal involvement
Event Stakeholders
Events Stakeholders include the host, the guest, the event committee, the financer, the suppliers, and the externals
WWWWWHOW
Why must the event be held?Why would stakeholders would want to invest in the event?
Why?
WWWWWHOW
Who are expected to attend the event?Who would want to come to the event?
Who?
WWWWWHOW
What will delight the audience?What are the expectations of the stakeholders?
What?
WWWWWHOW
When is the best time to hold the event?When will the event be held?
When?
WWWWWHOW
Where will the event be held?
Where will the attendees/participants be coming from?
Where?
WWWWWHOWHow many
participants are expected?
How will be the budget be set for
this?
How?
Setting the Objectives
S- Specific M- Measurable A- Attainable R- Realistic T- Time Bound E- Exciting R- Responsible
Formulating your objective
To + Action Word + Specific, Measurable, Attainable, Realistic, exciting responsible result + Time bound
Drafting the Event Vision
•Write a brief backgrounder on why the events must be held•Write a brief backgrounderPurpose
•List the objectives of the event•Financial Objectives
Objectives
•Describe the target audienceAudience
Drafting the Event Vision
•State the estimated costBudget
•Describe how the objectives will be checked or measuredMeasures