It takes you less than a tenth of a second to decide if you’ll stay or leave a page
http://research.google.com/pubs/pub38315.html
Similarly, you have that much time to make an initial impression on your potential attendees
55% of these potential attendees will spend less than 15 seconds viewing your page
http://neomam.com/blog/13reasons/
How can you make full use of these 15 seconds?
1 Have an event banner that says it all
Choose a banner image that correctly depicts your event’s vibe and theme
Include key information for buyers to make a quick decision Eg. event name, date, and venue
In communicating this, people can decide if your event is relevant or interesting
2 Create an event title that stands out
Keep your target audience in mind
Craft an event title that’s unique yet informative to capture their attention
Add a sense of familiarity by using the names of people, institutions or event series
3 Use more visuals!
Page content that includes a visual boosts engagement by
47%
http://www.curata.com/resources/surveys/curation-habits-report-2012
Use images, videos, or infographics to communicate why your target audience should attend
Grab their attention with visuals before elaborating with text
4 Address your event in the first line of your event description
People want to know what’s in it for them, and quickly
Make sure you have the key details down in the first line Include your event’s purpose or what your target audience will get out of attending the event
5 Use formatting to distinguish between sections within your event description
Make your font bold, TYPE IN CAPITALS, underline, use bullet points, or a different colour!
Formatting helps your reader to focus their attention on sections that matter
6 Add links sparingly
You want readers to stay focused on your event page instead of clicking out
So unless necessary, do not include links within your event description
If you have to, keep them towards the bottom If your audience reads all the way to the bottom, you’ve probably won their interest by then anyway
7 Create clear differences between ticket categories
Use differential pricing or bundle tickets with other goodies
This helps your audience to easily distinguish between tickets and make a quicker purchase decision
8 Be clear about your event’s location
Provide directions from familiar landmarks
Make it simple for attendees to visualise getting to your event and attending it
9 Highlight your partners and community
Doing so adds to your event’s credibility
Value and showcase who they are, what they do, and how they’ve contributed to your event
Looking for
the perfect page?
TRY PEATIX
Peatix provides all the tools you need to create, promote,
and manage an event in one ticketing platform.
Suling Wong
Produced by
Claire Ding
Original article by
Thanks for reading
Share this if you liked it! :)
Share on Twitter Share on Facebook