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MARKET RESEARCH & CONSULTING
© Euromonitor International
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EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARCH METHODOLOGY
SYNDICATED RESEARCH:
• PASSPORT
• OUR COVERAGE
CUSTOM RESEARCH:
• SOLUTIONS & TOOLS
• CASE STUDIES
Q&A
© Euromonitor International
3MAKING SENSE OF GLOBAL MARKETS
Since 1972: Strategy Research for consumer markets
Syndicated and Ad Hoc strategy research & consulting
Extensive network of in-country analysts: 800 and growing!
Global industry specialist teams ensure international consistency
Global presence
EUROMONITOR INTERNATIONAL
Chicago
Santiago
LondonVilnius
Tokyo
SydneyCape Town
Shanghai
Singapore
Dubai
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4WHAT WE DO …
Independent provider of global strategic intelligence on industries, countries and consumers
Custom Research: Consulting, to get you from A to Z in Ad Hoc Projects
Syndicated research: Annual research program of US$ 80 million
Off the shelve research studies Tools:
1) Reports & Books: industry – country – consumers (national/global)
2) Online Research Database “PASSPORT”: global intelligence system
3) Market Research Monitor
EUROMONITOR INTERNATIONAL
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5HOW WE HELP OUR CLIENTS …
Governments, Trade Bodies, NTO’s, Universities
Economic Planning (short, medium, long term).
Comprehensive Review at macro- and micro-levels.
Analysis of sectors, state of employment, major trends and impact of global crisis.
Identify new sectors and new sub-sectors as per their contribution to the economy.
Recommend a set of coherent policies and measures to promote sustainable development.
Creating detailed macro and sectoral econometric models, to make recommendation on the overall level of development.
Capacity building: training of the staff in operating, updating and extending the model.
Execute effective strategies for boosting the tourist industry.
Assess best export markets for strategic crops.
...
EUROMONITOR INTERNATIONAL
“Euromonitor International is certainly our most important tool for qualitative market data”.- APEX Brasil
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6HOW WE HELP OUR CLIENTS …F
MCG, Banks, Advertising, Consulting, Aviation, Construction, Telecommunication …
On your product markets:
Annual strategy planning regionally and globally
Cross-check audit and panel data against big picture total market sizes
Identify opportunities from truly comparable cross-border statistics
Regular trends information for product and brand teams
And around your product markets:
Gain insights into less well-known channels (impulse, foodservice)
Watch the changes in e.g. health-related trends, ingredients and packaging
Update route-to-market strategy with detailed view of each channel
Monitor related developments and competitors in neighbouring markets
Consider market entry criteria for any country worldwide
Profile consumers and plan for social and lifestyle changes
EUROMONITOR INTERNATIONAL
“The competitive insight Euromonitor provided us exceeded allexpectations and actively impacts our strategy decision makingprocess”.- Whirpool
© Euromonitor International
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EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARCH METHODOLOGY
SYNDICATED RESEARCH:
• PASSPORT
• OUR COVERAGE
CUSTOM RESEARCH:
• SOLUTIONS & TOOLS
• CASE STUDIES
Q&A
© Euromonitor International
8INDUSTRY RESEARCHRESEARCH METHODOLOGY
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EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARCH METHODOLOGY
SYNDICATED RESEARCH:
• PASSPORT
• OUR COVERAGE
CUSTOM RESEARCH:
• SOLUTIONS & TOOLS
• CASE STUDIES
Q&A
© Euromonitor International
10PASSPORTSYNDICATED RESEARCH
What’s in it?What is it? What is it for?
Gateway to global strategy intelligence
Common information architecture for your entire organisation
Industry-standard data and analysis
A complete picture of the commercial environment
Monitor your markets, related industries, operating conditions, consumer trends
More efficient information use
Statistics, reports, comment
4,000 products and services
115 million data points
17,000 full text reports: global, regional, country, company
Industries
Countries
Consumers
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11OUR COVERAGEPASSPORT
Tissue & Hygiene DIY and Gardening
Consumer Appliances
Ingredients
PackagingSoft drinks
House Wares and Home Furnishings
Consumer Health
Foodservice
Packaged food
Eyewear
Non-Alcoholic drinks
Consumer Finance
Luxury Goods
Pet care
Fresh food
Clothing & Footwear
Toys and games
Home Care
Consumer ElectronicsBeauty & Personal Care Hot drinks
Retailing Travel and tourismTobacco
Health and wellness Countries
Consumers
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EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARCH METHODOLOGY
SYNDICATED RESEARCH:
• PASSPORT
• OUR COVERAGE
CUSTOM RESEARCH:
• SOLUTIONS & TOOLS
• CASE STUDIES
Q&A
© Euromonitor International
13SOLUTIONS & TOOLSCUSTOM RESEARCH
Macro
Opportunity frameworks
PEST
Quarterly tracking
Competitive intelligence
Profiling
Benchmarking
Partner evaluation
Innovation
NPD business case
Consumer insights
Product claims
Route to market
Production, imports, exports
Supply and value chain
B2B and B2C channels
Scenario analysis
Market simulations
Portfolio analysis
Test business cases
Marketing analytics
Marketing effectiveness
Substitutes and complements
Price and channel strategy
Visualisation
Discovery, sharing, communication
Market attractiveness planners
Performance monitoring
Forecasting
Launch, sales, demand, lifecycle
Success / failure probabilities
Determine risk exposure
Consumer analytics
Customer profiling
Income distribution models
Purchasing behaviour
Category evaluation
Sizes, shares, growth
Segmentation
Market entry strategy
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THANK YOU
For questions or concerns, please contact:
Ayman Ghanam, Regional Consultant – Middle East, North Africa & Turkey
Tel.: +971.4.371.27.81
Fax: +971.4.372.43.70
www.euromonitor.com