European ICT developments – towards a common architecture and infrastructureSjaak Wolfert, Wageningen UR
AgGateway Europe core member meeting
Amsterdam, 7 April 2016
Presentation outline
Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and
communities State of the art Next step in the Internet of Things Conclusion and discussion
Disruptive ICT Trends:
Mobile/Cloud Computing – smart phones, wearables, incl. sensors
Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc.
Social media - Facebook, Twitter, Wiki, etc. Internet of Things – everything gets connected in the
internet (virtualisation, M2M, autonomous devices)
Big Data - Web of Data, Linked Open Data
High Potential for unprecedented innovations!
everywhere
anything
anywhere
everybody
everything
Which innovations and new business models are possible ?
Precision Farming/Advice Segment Cons. supportService ++
• Prescriptive farming• Predictive maintenance• Eco-systems of apps• Big Data analysis for science,
advise, risk mgt, etc.
• Personalized advise by apps
• Online shops
• Integrated supply chains• Feedback consumer-producer
• Measure, pay sustainability
• Better T&T
• Paperless chain• Store
replenishment• Category
management
Sustainability HealthFood SafetyFood Security
LoyaltySMEs Cost priceGRIN Cope with retail
Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
Transport+
Collaboration and Data Exchange is needed!
Current key competition issues
Public challenges
How more data can help
Redefining Industry Boundaries (1/2)(according to Porter and Heppelmann, Harvard Business Review, 2014)
5
3. Smart, connected product
+
+
+
2. Smart Product
1. Product
Redefining Industry Boundaries (2/2)(according to Porter and Heppelmann, Harvard Business Review, 2014)
6
5. System of systems
farmmanagement
system
farm equipment
system
weather data
system
irrigation system
seed optimizing
system
fieldsensors
irrigation nodes
irrigation application
seedoptimizationapplication
farmperformance
database
seeddatabase
weather dataapplication
weatherforecastsweather
maps
rain, humidity,temperature sensors
farm equipment
system
planters
tillers
combineharvesters
4. Product system
Your company
How many platforms should users and developers enter?
How many interfaces to maintain?
Need for ABCDEFs – open or closed?
There is a need for ABCDEFs: Agri-Business Collaboration & Data Exchange Facility Large organisations mostly have gone digital, with ERP and
other systems But between organisations (especially with SMEs) data
exchange and interoperability is still very poor While more data exchange for collaboration and business
process control in the chain is needed●As data need to be combined to create value ●The better we exchange data, the less disruptive it is
for current business models and organisationsProprietary/closed or open ABCDEFs?
Presentation outline
Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and
communities State of the art Next step in the Internet of Things Conclusion and discussion
Framework agri-food software development
See amongst others:• EFITA (2009)• Computers and
Electronics in Ag. (2010)
Business process modeling using SOA
application service layer
market 1
application
farm
application
research institute
application
government
application
market 2
application
business service layer
get restrictions information
get field and crop data
get legal restrictions/ environmental points
get cost analysis
update adminis-tration
business process management layer
production process
Living Labs, business ecosystems & open innovation
proprietary space
open space
serv
ices/
prod
ucts
(e.g
. sof
twar
e)
services/products(e.g. contract research)
services/products(e.g. food, advices)
new applications
new
solu
tions
agri-foodbusiness
research &education
ICTbusiness
new knowledge/modelsknowledge
models
innovations
questions,data open source
solutions
open innovati
on process
Presentation outline
Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and
communities State of the art Next step in the Internet of Things Conclusion and discussion
Projects
Dutch projects (2006-)●KodA, Program on Precision Agriculture●Digital Horticulture●Farm Digital●...
EU FP7 project agriXchange (1M€ - 2010-2012)●A common data exchange system for agriculture
Involving the large ICT & Agri-Food community
Future Internet Public-Private Partnership Programme (FI-PPP) aka FIWARE (2010-)
●SmartAgriFood (5 M€)●21 partners
●FIspace (13.5 M€)●28 partners
●FIWARE accelerators (17 M€)
Other projects and networks
Other projects●ICT-AGRI ERANET●eFoodChain, Foodie, ...
Networks, communities●EFITA, Smart AgriMatics●Club of Ossiach – AgriFuture days●ETP Manufuture\AET●ETP FoodforLife●EIP-AGRI Focus Groups
Presentation outline
Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and
communities State of the art Next step in the Internet of Things Conclusion and discussion
State of the art: architecture + organization + #Apps
FIspace Foundation
• Wageningen UR• ATB Bremen• LimeTri• Kverneland• Kühne + Nagel• KOC systems• Europool• Opekepe
SmartAgriFood2, FInish, Fractals
Presentation outline
Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and
communities State of the art Next step in the Internet of Things Conclusion and discussion
IoF2020 Ecosystem & Collaboration SpaceMulti-actor approach, Governance, Security, Privacy, Business Models
Open IoT Architecture & InfrastructureEvent-driven, Configurable, Customizable
StandardisationAdaptEPCIS ISO11783
Infrastructure/Technology
Providers
Agri-Food end users
IoT integratorsApp/Service Developers
Researchersanalysis
& planning
control
sensing & monitoring
IoT Trials
Physical Object Layer EU-call of 30M€:
‘Large-scale pilot on IoT for farming & food security’
• Consortium 73 partners• 5 EU-wide trials: arable,
dairy, meat, fruits and vegetables
• 19 use cases in different application areas
• Integrating a multitude of IoT devices supporting the whole value chain
• Towards data-driven farming, autonomous operations, virtualized food chains and personal nutrition
Presentation outline
Trends and challenges for ICT & Agri-Food business Conceptual approach EU landscape of agri-food-ICT projects, networks and
communities State of the art Next step in the Internet of Things Conclusion and discussion
2 Scenarios, with significant impacts ?
1. Scenario “FIELDSCRIPT”: ● Farmer becomes part of one integrated supply chain as a
franchiser/contractor with limited freedom ● one platform for potato breeder, machinery company, chemical
company, farmers and french fries processor.● Weak integration with service providers, government ?2. Scenario “OPEN COLLABORATION”:
• Market for services, apps and data• Common, open platform(s) are needed• Higher upfront, common investment ??• Business model of such a platform more difficult?• More empowerment of farmers and cooperatives?
F
F
Current and emerging discussion points Data ownership Privacy Liability (Cyber-)security Business models Governance structures ...
Thank you for your attention
Questions?
More information
[email protected]/in/sjaakwolfert/ Twitter: @sjaakwolferthttp://www.slideshare.net/SjaakWolfert