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What is Your BRAND?

• Influence

• Character

• Public Image• Personally• Professionally

• Social Currency

• Who you are online/offline

• What you’re known for

Support and Reflect your Brand

• Logo

• Tagline

• Vision/Mission/Purpose Statements

• Website

• Social Media Sites

• Content

Build Your Tribe• Connect across various platforms

• Have fully completed descriptions in each one with current photos and updated bio information

• Be present and engaged

• Golden Rule: Do to others what you what done to you

• Share your knowledge / Share your network• Show compassion – Love is the Killer App by Tim Sanders

• Be a Jetson and a Flintstone - Gary Vaynerchuk

• Go where people are and spend most of your time on that platform

• Presence precedes profit in both social currency and bottom line

Build Your Tribe

Article and Blogs – www.ezinearticles.com

Email Marketing – www.constantcontact.com

Networking/Live Events

WebsiteLead Capture Form/Web Form• Free Report• Free CD• Free Teleseminar

Permission-based/Build your community/tribe

Resident Expert

• Write articles/blogs/relevant posts/tweets

• Share OPC that is aligned to your and those who follow you

• Speak at meetings when you have the opportunity on topics that identify your expertise.

• Host events•Workshops/Seminars/Lunch and Learns/ Roundtables

• Be approachable/authentic/relevant/knowledgeable

Always Learning

• Attend events

• Find a mentor or coach

• Listen to webinars/teleseminars

• Read/Read/Read

• Grab time in the moments in between and on the fly

• Stay strength-based and cutting edge in your industry and field

• Become the go to girl for your area of expertise

• RLDT

Always Learning

• Teaching highest from of learning

• Show what you’re reading/learning/discovering

• Send me links to join workshops

• Thank your attendees

• Affinity helps us stay connected and further establish your BRAND

Networking and Notecards• Constantly Connected – online offline online

• Follow others and their businesses

• Thank them for the follow

• Send hand written notes

• Invite them to events where you share interest

• Come along side and be of service to others

• Remember Birthdays/Holidays/Just Because Days

• 80/20 Rule Business/Inspiration Professional/Personable

• Joint Ventures: In areas that are win-win

Dominate Your Niche and Target Market and Not Only Industry

• Be found/Don’t be a voyeur. Be found but be a vibrant part of the on going conversation

• Take the long view

• Cultivate relationships and build community

• Accessibility/Approachability/Authenticity

• Be a North star not a shooting star

• Share relevant/ valuable/pertinent information

• Help others grow and become their best self

Dominate Your Niche and Target Market and Not Only Industry

• Be a part of their journey of growth

• Be a mentor, a good listener and a wealth of wisdom and knowledge with out being self-promotional.

• In your area of expertise, you’re it!

General Rules of Social Media• Profile Picture and Cover Photo

• Full Descriptions

• Best Contact Information

• Consistent/Relevant Content/Images/Videos

• #Hashtags

• Stay Engaged

• Even if you preload posts in Hootsuite or Ping, post in real time

• Save your political and religious rants, Candy Crush Saga and pictures of your cat for your personal profile

• Put your dominate platforms on all your devices

• Be sure to display all social icons that you are currently on in your blog, signature, website and other platforms

Facebook• Post frequently so that you stay visible in the newsfeed

• Start and participate in discussions by asking questions, commenting, and sharing

• Power of a repost – post gain momentum and go viral as they are shared throughout your network

• @ where it’s at for shout outs, mentions, and recommendations

• Share pages that are aligned with your brand

• Build your audience by inviting friends to become your fans

• Use private messaging to allow people to contact you with business questions they may have

Twitter• 140 Characters or less

• Retweet and favorite posts

• Use consistent #hashtags

• @Twitter Handles to start conversations

• Beware of excessive truncated posts and shortened URLs

• Consistently share your blogs, articles, press releases

• Tweet from your events (use those hastags)

• Check out what’s trending and be a part of the conversation where relevant

• Link or share Tweets between social platforms for consistent branding

LinkedIn• Use your most relevant name

• Professional Headshot

• Be creative in explaining what you do

• Tell your story through the summary and experience

• Request and give recommendations regularly

• Update your profile regularly which will display in the newsfeed

• Be sure to list additional information such as: certifications, awards, publications, and interests

• Join groups and be a part of the conversation

Google+• Use content on this powerful platform to readily be found

in Google’s search engine

• Be sure to use relevant keywords in your content including your location

• Manage your contacts and circles so that you can target relevant information to them

• Join communities where your target audience may be found and take part in the discussion

• Use Google+ Hangout as a way to stay connected

• If you use YouTube your account is connected to your Google+ profile

YouTube• Create a branded YouTube Channel

• Create short, consistent videos to share

• Keyword rich descriptions

• Engaging video titles

• Turn a series of videos into a playlist

• Promote your videos across all platforms

• Make sure that you allow social sharing

• Embed your video in your Blog or Website

• Add links to drive more traffic to your video to expand your brand

Pinterest• Create a Pinterest Account with links to your website and/or blog

• Connect your Facebook and/or Twitter Account

• Create Pin Boards around themes, topics, trends, technology

• Consistently pin useful and relevant pins to keep them interesting and engaging

• Promote your pin boards across other platforms to drive traffic back to your Pinterest page

• Use Pinterest web analytics to track your pinning activity as well as Pinterest trends www.business.pinterest.com/analytics (available only for business pages)

• Like, Repin and Comment

• Follow boards to widen your circle and gain Pinterest followers

Instagram• Use #hashtags

• Twitter like posts

• Post images and photos that are relevant for your followers

• Build relationships by following others

• Use for promos, event announcements, milestones and tips

• Be consistent in using this platform

• Choose your handle carefully

• Be consistent about handles across platforms when possible

• Integrate other platforms

Tools You Can Use• Tech Crunch

• Mashable

• Social Media Examiner

• Social Media Today

• Mari Smith

• Hootsuite

• Basecamp

• Dropbox

• Gary Vaynerchuk

Recommended Reading

• The New Rules of Marketing and PR by David Meerman Scott

• Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer

• Love it the Killer App by Tim Sanders

• You Are a Brand by Catherine Kaputa

• Get Slightly Famous by Steven Van Yoder

• The Thank You Economy by Gary Vaynerchuk

• New Relationship Marketing by Mari Smith and Guy Kawaski

• Tribes by Seth Godin

Donna Duffy• www.3EMarketingSolutions.com

• 302-383-3294/302-268-6234

• Donna@3emarketingsolutions.com

• Coaching/Consulting

• Workshops/Seminars

• Done-for-You and Ala Carte Marketing Implementation Services

• Complimentary 30 Minute Marketing Foglift to Clarity/Direction

• Strategy Sessions

• Events