Hello!

Started in 2010

• an IT guy

• A retailer

• and an actual brewer!

idea formed overa pint in one of thefew pubs servingcraft beer at the time

Started producing beer on draft

Craft Beer in Ireland

Perception ofU.S. Beer landscape

Reality

The official brief

• The number of Irish craft brewers has doubled over the past 10 years

• Now 40 craft brewers in Ireland

The traditional line up

In the past 10 years, the number of craft brewers in Ireland has doubled ...

The Underdogs

The Underdogs

"All of us versus all of them"

The landscape in 2011

The brief

No gold foil, no medallions, no sheafs of barley

IrreverentRebellious

Existing branding

stalk us

The result?

@lizmaybury

Design Process

1. Brief 2. Brainstorm 3. Concepts 4. Development 5. Sign Off

The Logo

1. Brief

2. Brainstorm

3. Concepts

4. Development

5. Final Artwork

Packaging

1. Brief

Gold Foil.

2. Brainstorm

3. Concepts

Vanilla

Handmade in West Cork

Vanilla

Handmade in West Cork

4. Development

5. Final Artwork

More Products

mellasfudge.com