Social Media Marketing for Local Food
Eastern Ontario Local Food Conference Kingston, ON
December 3, 2013
Social Media Marketing for Local Food
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporting the local food experience
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporting the local food experience
• Examples of content we share
Social Media Marketing for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporting the local food experience
• Examples of content we share
• Results? Measureable?
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
Local food as an experience
• Farmers market, CSA membership, etc
• Sharing stories behind a crop/product
• Sharing the beauty of the farm
• Art and graphic design
• People, people, people
Supporting the local food experience
• Engaging with customers
• Education
• Eating seasonally
• Cooking tips, storage tips, recipes
• Farm tours, workshops, etc
Examples of content we share
• Pictures with captions
• Videos for CSA members and beyond
• Product availability
• Farm news
• Unique happenings, etc
Brief Background
Brief Background
Results? Measureable?
• Hits, Likes, Comments, Re-Tweets, etc
• Positive feedback from customers
• “Feels like I’ve been to your farm”
• Familiarity with people behind the product
• A more personal connection
• Brand recognition
• Other?
Social Media Marketing for Local Food
Eastern Ontario Local Food Conference Kingston, ON
December 3, 2013
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