Transcript
Page 1: Enterprise Social Technologies - Socially Facilitated Selling

SocialSocial SocialSocial

andand andand

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Mike Mike WiseWise

Page 2: Enterprise Social Technologies - Socially Facilitated Selling

The Impact on The Impact on OrganizationsOrganizationsThe Impact on The Impact on OrganizationsOrganizations

Page 3: Enterprise Social Technologies - Socially Facilitated Selling

IdentifyIdentifyIdentifyIdentify QualifyQualifyQualifyQualify DiscoverDiscoverDiscoverDiscover PresentPresentPresentPresent NegotiateNegotiateNegotiateNegotiate Close & Close & DeployDeploy

Close & Close & DeployDeploy

StartStart MiddleMiddle FinishFinish End EndStartStart MiddleMiddle FinishFinish End End

Define Define InitiativeInitiativeDefine Define

InitiativeInitiativeEvaluatesEvaluatesOptionsOptions

EvaluatesEvaluatesOptionsOptions

DetermineDetermine RequirementsRequirementsDetermineDetermine RequirementsRequirements

Select Select SolutionSolutionSelect Select

SolutionSolutionResolve Resolve IssuesIssues

Resolve Resolve IssuesIssues

Implement & Implement & Evaluate Evaluate SuccessSuccess

Implement & Implement & Evaluate Evaluate SuccessSuccess

What the Salesperson What the Salesperson Does...Does...

What the Buyer What the Buyer Does...Does...

MIKEMIKEWISEWISEMIKEMIKEWISEWISE The Traditional The Traditional

Sales ProcessSales ProcessThe Traditional The Traditional Sales ProcessSales Process

Page 4: Enterprise Social Technologies - Socially Facilitated Selling

IdentifyIdentifyIdentifyIdentify

QualifyQualifyQualifyQualify

DiscoverDiscoverDiscoverDiscover

PresentPresentPresentPresent NegotiateNegotiateNegotiateNegotiate

Close & Close & DeployDeploy

Close & Close & DeployDeploy

Define Define InitiativeInitiativeDefine Define

InitiativeInitiative

EvaluatesEvaluatesOptionsOptions

EvaluatesEvaluatesOptionsOptions

DetermineDetermine RequirementsRequirementsDetermineDetermine RequirementsRequirements

Select Select SolutionSolutionSelect Select

SolutionSolution

Resolve Resolve IssuesIssues

Resolve Resolve IssuesIssues

Implement & Implement & Evaluate Evaluate SuccessSuccess

Implement & Implement & Evaluate Evaluate SuccessSuccess

Tell all their Tell all their friendsfriends

Tell all their Tell all their friendsfriends

Monitor Monitor what is what is

saidsaid

Monitor Monitor what is what is

saidsaid

Do SEO Do SEO and PPCand PPCDo SEO Do SEO and PPCand PPC

Research Research on the on the WebWeb

Research Research on the on the WebWeb

Research Research prospect prospect

onlineonline

Research Research prospect prospect

onlineonline

Check Check online online

reputationreputation

Check Check online online

reputationreputation

StartStart MiddleMiddle FinishFinish End EndStartStart MiddleMiddle FinishFinish End End

MIKEMIKEWISEWISEMIKEMIKEWISEWISE The Current Adventure The Current Adventure

in Salesin SalesThe Current Adventure The Current Adventure

in Salesin Sales

Check Check online online

reputationreputation

Check Check online online

reputationreputation

Poll their Poll their networknetwork

Poll their Poll their networknetwork

Page 5: Enterprise Social Technologies - Socially Facilitated Selling

QuickTime™ and a decompressor

are needed to see this picture.EngageEngage

ResearchResearch

MeasureMeasure

PlatformPlatformSocial Social ChaosChaosSocial Social ChaosChaos

MIKE WISEMIKE WISEMIKE WISEMIKE WISE

Page 6: Enterprise Social Technologies - Socially Facilitated Selling

1980’s1980’s 1990’s1990’s 2000’s2000’sPresenPresen

tt

Compaq LTE - 1989

MotorolaDynaTAC

1983

Compaq LTE - 1989Compaq LTE - 1989

IBM PC 5150 - 1981

SPIN - 1988Strategic - 1988

Solution - 1994

PalmPilot1996

Web 1.0

1991 - 2003

BlackBerry2002

iPhone2007

Web 2.02004 -

Present

New Strategic2004

New Solution2003

Rolodex1954 - Unknown

2006

2003

2006

The History The History of Sellingof Selling

Page 7: Enterprise Social Technologies - Socially Facilitated Selling

DepartmentDepartmental al

IndividualIndividual

Org

aniz

ati

onal

Org

aniz

ati

onal

Soci

al

Soci

al

Tech

nolo

gie

s

Tech

nolo

gie

s

Sales Organization

Sales Organization

Web Properties

Web Properties

MarketingMarketing

StrategyStrategy

VoiceVoice

Individual Talent

Individual Talent

Technology Tools

Technology Tools

Industry Expertise

Industry Expertise

Selli

ng P

roce

ss

Selli

ng P

roce

ss

ConverseConverse

EngageEngage

AnalysisAnalysis ActionActionSocially Socially

FacilitatedFacilitated Selling™Selling™

Blueprint of a New Sales Blueprint of a New Sales ModelModel

Blueprint of a New Sales Blueprint of a New Sales ModelModel

New New

MeasurementsMeasurements

Website Website

conversionsconversions

Social connectionsSocial connections

Social conversionsSocial conversions

Social relevancySocial relevancy

Industry IQIndustry IQ

Industry influenceIndustry influence

New New

MeasurementsMeasurements

Website Website

conversionsconversions

Social connectionsSocial connections

Social conversionsSocial conversions

Social relevancySocial relevancy

Industry IQIndustry IQ

Industry influenceIndustry influence

MIKEMIKEWISEWISEMIKEMIKEWISEWISE

Page 8: Enterprise Social Technologies - Socially Facilitated Selling

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EngageEngageResearchResearch MeasureMeasurePlatformPlatform

Bringing Order to ChaosBringing Order to ChaosBringing Order to ChaosBringing Order to ChaosMIKE WISEMIKE WISEMIKE WISEMIKE WISE

Page 9: Enterprise Social Technologies - Socially Facilitated Selling

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Antoine De Saint-ExuperyAntoine De Saint-Exupery

Building a River of Building a River of KnowledgeKnowledge

Building a River of Building a River of KnowledgeKnowledge

Learning to Learning to filter and filter and retrieve retrieve information will information will be one of the be one of the most important most important skills of the skills of the future... future...

Learning to Learning to filter and filter and retrieve retrieve information will information will be one of the be one of the most important most important skills of the skills of the future... future...

Funneling Information FlowFiltering!!!

45 Min

Funneling Information FlowFiltering!!!

45 Min

MIKE WISEMIKE WISEMIKE WISEMIKE WISE

Page 10: Enterprise Social Technologies - Socially Facilitated Selling

1.1.BlueprintBlueprint DevelopmentDevelopment2.2.Gap AnalysisGap Analysis3.3.MappingMapping4.4.StrategyStrategy

1.1.BlueprintBlueprint DevelopmentDevelopment2.2.Gap AnalysisGap Analysis3.3.MappingMapping4.4.StrategyStrategy

MIKE WISEMIKE WISEMIKE WISEMIKE WISE


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