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Enterprise Data HubThe Next Big Thing in Big DataAmy O’Connor | Big Data EvangelistNovember 2013
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Strata and Hadoop World 2013
• Key trends in Big Data adoption
• The Enterprise Data Hub - what is it and why it’s the ultimate complement to your existing data management infrastructure
• Practical uses for an Enterprise Data Hub
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Trend 1: A change in participation
Source: Gartner Hype Cycle
Big Data
Peak of Inflated Expectation
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Trend 1: A change in participation
CHASM
Source: Crossing the Chasm, Geoff Moore
Visionaries Pragmatists Conservatives Skeptics
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Trend 1: A change in participation
2010 2011 2012 20130
1000
2000
3000
4000
Num
ber o
f Att
ende
es
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Trend 2: Use cases and data lead
Big Data is about Business Needs
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Trend 3: Hadoop has matured
• Scalability• Flexibility• Fault Tolerance• Resource Management• Security
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Trend 4: The ecosystem expands
36 Sponsors 102 Sponsorsand Exhibitors
2011 2013
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Trend 5: Automated management
Hadoop ConfigurationAnd Management
War Stories
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Trend 6: Beyond Batch
• NoSQL Key-Value• Machine Learning• Interactive SQL• Search• In-Memory
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Why Hadoop stayed home
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Fact: Hardware gets cheaper
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Fact: Data is valuable
The Future for Data
is Hadoop
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Information & data accessible by all forinsight using leading tools and apps
Enterprise Data HubUnified DataManagementInfrastructure
Ingest All DataAny TypeAny ScaleFrom Any Source
EDWs Marts Storage Search
The Enterprise Data Hub: One Unified System
Servers Documents
ERP, CRM, RDBMS, Machines Files, Images, Video, Logs, Clickstreams External Data Sources
EDH
Archives
Cloudera’s Enterprise Data Hub
Improve IT Operations• ETL Acceleration• EDW Rationalization• Mainframe Offload
Powerful Security Solution• Risk Analysis• Fraud Prevention• Compliance
Advanced Analytics Engine• 360° Customer View• Recommendation Engines• Processing & Analytics
Infinite Analytic Storage• Multi-Structured Data• In-place Analytics• Active Archive
Integration with Over 200 ISVs• Self-Service BI• Data Exploration• Visualization
Flexible Deployment Options• On-Premise or Cloud• Appliances• Engineered Systems
Enterprise Data Hub
Enterprise Data Hub
Inside an Enterprise Data Hub
Unified Scale-out StorageFor Any Type of Data
Elastic, Fault-tolerant, Self-healing, In-memory capabilities
Resource Management
Online NoSQL DBMS
Analytic MPP DBMS
Search Engine
Batch Processing
Stream Processing
Machine Learning
SQL Streaming File System (NFS)
System
Managem
entD
ata M
anagement
Metadata, Security, Audit, Lineage
Attributes of an EDH:
• Store all data in original fidelity
• Secure data with standard enterprise assurances
• Access, Process and Analyze all data with multiple real-time or batch engines
• Connect to your existing IT investments
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Practical Uses: Enterprise Data Hub
• Multi-channel seamless user experience• Social TV, and Social Products• Managing our planet• Curing disease• Predicting and eliminating financial risk
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Strata and Hadoop World 2013
•More ideas• Better insights• Stronger connections
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Strata + Hadoop World 2014
• The Enterprise Data Hub bringing…• More data, open data, machine data • More on data governance• More use cases and applications
• See you at the Javitz in 2014• With more participants, more diversity
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• Submit questions in the Q&A panel
• Watch this webinar on-demand at: http://cloudera.com
• Join the TweetJam directly following the webinar!• Follow Cloudera @Cloudera• Hashtag: #EDH
• Introducing Cloudera User Groups!• [email protected]
• Thank you for attending!
Rethink Data with the Enterprise Data Hub: http://tinyurl.com/rethink-data
Learn more about Cloudera Enterprise 5: http://cloudera.com/ce5
Download Cloudera Enterprise 5 beta: http://go.cloudera.com/c5-beta
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