2/28/2013 Copyright Appear, 2012 1
Webinar – The Enterprise Appstore
21st February 2013
Mobility. Made simple.
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Mobility not just ”The Mobile Office”
Operations Customer Service
Field Service Public Safety & Security
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1st Generation Mobility
• Solution to voice & paper communications
– Increase visibility & control
– Minimize manual paper based work
• Increased efficiency
• Improved customer satisfaction
• However - some challenges for implementation
– Training overhead
– Adoption by workers
– Employee satisfaction
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2nd Generation Mobility
• Lower TCO
– Cloud vs On-site installations
– One mobile enterprise platform vs Multiple siloed
mobile solutions
– Control – easier to deploy/publish and control apps
• Improved user adoption
– BYOD - Device Independence
• Efficient and reactive organisation
– Tighter, real-time integration between people, systems
– Real-time communications, visibility and collaboration is
a major game changer
• Improved team collaboration
– Shared situational awareness
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Sweeping Changes (Gartner)
• Rise of tablets
”By 2013, 80% of businesses will support a
workforce using tablets”
• BYOD
”By 2014, 90% of organizations will support
corporate applications on personal devices”
• Enterprise stores
”By 2015, 60% of organizations will use private
app stores to deliver business apps on media
tablets and smartphones”
• Rise of social
”By 2015, 10% of your online ”friends” will be
nonhuman”
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Connect Assets, People, Customers?
e.g. Passengers
Consumers
Operations
Management
Customer
service
Asset
Enterprise
Systems
Social
Employees
& Assets
Customers
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2nd Generation – some requirements
Connecting Employees in Real
Time to Corporate Back-End
Systems Managing a Complex Fleet of
Enterprise Mobile Devices
Developing Ergonomic
Applications that Have Real
User Impact
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2nd Generation – some requirements
• Cloud-based distributed architecture
provides a scalable solution
• Integrate with third party legacy systems
• Data and interactions based on the situation
of the user
• Need to choose which mobile devices are
supported (iOS, Android and Windows
Mobile, ..) and keep up to date
• Must not impact security, increase
complexity.
• Cross platform support
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Drivers for Enterprise Mobility
More that 50% of the application code is spent connecting to the backend web
service, retrieving the data and managing the local device database
?
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MEAP
More that 50% of the application code is spent connecting to the backend web
service, retrieving the data and managing the local device database
MEAP
Why not do it ONCE and for all?
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1st and 2nd Generation Comparison
First Generation Second Generation
Device
Network
Application
All behind the firewall, on-site
enterprise implementations
Hybrid Cloud Model
Cloud based with secure back
office (e.g. ERP) access
BYOD
Multiple OS & form factors
Application ”Silos” Collaborative Apps,
Information mash-up
Dedicated Windows Mobile
Devices
Static data Dynamic, Context-aware data
”Clunky” user interfaces Intuitive, Ergonomic UI
Cross Platform
Cloud
Context
MEAP
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• Distribution of
applications to
workforce
• Complexity of
mobile access
• Managing different
devices and
operating systems
• Challenges of
the
application lifec
ycle
• Integration
challenges
• Security –
Keeping private
and company
apps separate
Key Implementation Challenges
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In-house technicians Management
Sub-Contractors
Enterprise App Store
Consumers
Public App Store
Enterprise Appstore
Field Staff, Rail
workers Customers
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Enterprise App Store for Workforce
• Workforce solutions
– Integration to management
and operational systems
• Examples
– Asset management
• IBM Maximo, FORD
– Dispatching and scheduling
• Lawson, Optimal Solutions
– Safety and event reporting
• Tracsis, Datasys
– ITSM
• CA Service Desk
– Crew planning
• Qnamic
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Extend to End Customers?
• Example: Ready-made passenger solutions
– End to end, including backend
– Integrated solutions
• Examples
– Social integration
– Fault reporting
– Panic button
– Lost & found
– Travel planner
– Traffic updates
– Arrival and departure information
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Appstore Pre-Requisites
• Efficient support of multiple devices and
multiple operating systems
– Use of HTML5 cross platform
technologies
• Data integration with back-end ERPs
– Which connectors are required?
– Mobile cloud
• Rapid design, development and
deployment of cross platform apps
– Application templates
– App store
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Cross Platform – A Hybrid Model?
• Hybrid : Native + Web
– Native code: smart data caching (offline use)
– Native code: access to hardware (barcode reader, camera, etc.)
– Web/HTML5: write once, run on multiple devices and OS
– Web/HTML5: requires less specialized developers
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Appstore Implementation - Why Hybrid?
Device
Access Speed
Development
Cost App Store
Approval
Process
Native
Hybrid
Web
Full
Full
Very fast
Native speed as
necessary Reasonable Available
Only for
container
Available
Expensive for
multiple
platforms
Mandatory for
iOS and WP
Limited Fast Reasonable Not available None
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Appstore Implementation - Using Context
GPS: N 59° 38.304' E 17° 56.368'
ID: Certified Engineer #42
Current Task: Airframe Check
External Temperature: -10⁰C
Asset Number: LN-RRB
Closest Mechanic: Larsson, Ulf
Right Information Right User Right Place Right Time
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Appstore Context Principles
Context Strategy : Deliver genuine ergonomically tuned ‘app experience’.
Apps must deliver a true business functionality related to back end applications’
core processes, unlike many apps that are merely pared-down websites disguised
as apps
Context Status
Info (ex location,
route, etc.)
Context-filtered
messages
Context-aware
shortcuts (most
relevant
applications)
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Enterprise Appstore – Why?
What tools are
needed for
stakeholders across
the application
lifecycle?
Integration
Deployment
Use
Management Troubleshooting
Analytics
App Development
App Discovery
IT Mgr
Users
Developers
Support
Diagnostics
Managers
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• Deliver a connected workforce
• Improve Employee Morale
• Improve Customer Engagement
• Enhanced Customer Service
• Increase Workforce Efficiency
• Improve ROI
• Workforce Visibility – Improved reporting
• Less complex supply chain
• Business intelligence on how to improve and optimise workforce
Enterprise Appstore – Why?
Management
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• Close the ”Information Gap”
• Get device they want
• Simple set-up and configuration
• Only carry one device
• Usability and Ergonomic Advantages
• Context / Role Specific
Enterprise Appstore – Why?
Users
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• Lower Enterprise Mobility Costs and
Complexity
– Hosting
– Consumer smartphones
– Horizontal platform
• Future proof
– Not tied to one OS
– Guarantees of OS versions
• Standard reporting
– Usage, Business Intelligence
– Inventory Management
• Full Application Lifecycle Control
• Security
– Simplified management and costs
– Integrated with infrastructure
– Application of enterprise security
policies / remote wipe / data
encryption
• Support for BYOD
Enterprise Appstore – Why?
IT Manager
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• Mobile HTML5 SDK, including templates, UI toolkit
• Mobile native SDK
• Integration Java SDK
• Collaborative development environment
• Focus on user and workflow not on devices and OS
compatibility
Enterprise Appstore – Why?
Developers
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• Simple interface less to go wrong
• Intuitive interface for:
– Remote access to device
– Central log & context aggregation
– Inventory management
– Alerts
– Analytics
– Corporate policies application
Enterprise Appstore – Why?
Support Analytics
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3 Key Enterprise Appstore Success Factors
• Cross Platform
– Efficient support of heterogeneous devices and multiple
operating systems
– Enable a “BYOD” (Bring Your Own Device) model
• Cloud Based
– Cost-effective deployment and usage model based on
cloud infrastructure
– Back-end integration via secure gateway and connector
libraries
• Context
– Ergonomic, user friendly applications that respond to
changes in user context
– Intelligent business workflows that react in real time to
resource location and availability
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Cloud
• The Cloud advantage
– No upfront hardware or
software cost
– Growth based cost models
– Can support:
• Application development
• Testing
• Deployment
• Security
• Scalability
• Storage
• IT Operations Integration
IT Mgr Project Manager
Design Create
ERP DB
Support
Diagnostics
Devices
Notification Servers
M2M
Bank
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Review - Key Implementation Challenges
• Distribution of
applications to
workforce
• Complexity of
mobile access
• Managing different
devices and
operating systems
• Challenges of
the
application lifec
ycle
• Integration
challenges
• Security –
Keeping private
and company
apps separate
Through single container
’app store’
Use context to deliver
the right interractions
Cross platform and Form
Factor
Single Approval for
container
MEAP with integration
connectors, cloud
based.
Light MDM approach
and single container
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MobiCloud Enterprise Appstore Project
Backed by the European Commission
Founding partners
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MobiCloud Rationale
Bridging the Enterprise Mobility Information Gap
31
Source: French Railway Union Blog
Mobile consumer oriented cloud based applications have started to appear in the market but this is not yet the case for mobile business applications in the cloud.
As a result, mobile workers are under-equipped and under-informed compared to their own customers.
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2
The App Revolution
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3
App Overload?
o Too many apps?
o Trusted apps?
o Privacy issues?
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MobiCloud Vision
Back End ERP
Systems
Dispatcher
IT Support
Team Leader
Field Service
Agents
Connecting Back-End
Systems To Field Service
Employees
Context-Aware
Cloud-based
Cross-Platform
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MobiCloud Application Scenarios
Rail
Construction Field Service
City Transit
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Scenario 1 : Maintenance
– Maintenance engineers need to
access specific asset information,
receive tasks and report their
completion.
Scenario 2 : Construction
– Site engineers need to perform safety
audits, and ensure that they have the
proper certification and training in
order to perform certain assignments.
Construction Appstore
Construction
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Scenario
– City Transit mobile crew of the
dispatching centers and platform
staff who need to share
operational messages with the
command & control center in
real-time for safety (fault/incident
reporting), customer service
(traffic disruption updates)
City Transit Appstore
City Transit
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Scenario
– Will focus on train drivers, train
conductors and platform staff
who need to share operational
messages with the command &
control center in real-time for
energy efficiency (eco-driving),
safety (fault/incident reporting),
customer service (traffic disruption
updates) and compliance (delay
reporting and fault attribution).
Rail Appstore
Rail
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Scenario
– Will focus on interim personnel
performing tasks in organizations
or facilities, who need to receive
and acknowledge tasks, report
their completion, and interact with
their organization to report time
sheets and efforts.
Field Service Appstore
Field Service
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MobiCloud Membership
Early Adopter Program Member Program
Mobile
Developer
Gain early access to the
MobiCloud development
environment develop your own
applications
Get contracted to develop
applications for MobiCloud end-
user organisations
gain visibility within the
MobiCloud store
System
Integrator
Gain early access to the
MobiCloud mobility platform
receive the MobiCloud integration
and deployment handbook
Get contracted to deploy
applications for MobiCloud end-
users
be listed as a certified MobiCloud
integrator
End User
Organisations
Gain early access to the
MobiCloud mobility platform
leverage the consortium results
and technology building blocks
Build own proof of concept using
the MobiCloud infrastructure
purchase your mobile solution in
a one-stop-shop approach
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Demonstration
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AIQ Platform
• Enterprise mobility suite
– Appear Store: Vertically focused enterprise solutions
– Development environment
– Mobility platform
• Enabled by the 3 C’s
Context Cloud Cross-platform
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A new pitch for MDM?
• The enterprise (private) app store:
– Certification of apps for enterprise use
– White-listing of apps
– Provisioning of apps (and users and devices?)
– Circumvent standard channels
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The Appear Store
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Thank you for joining
this webinar.
Appear IQ 8
Mobility. Made simple.
… Join the MobiCloud Ecosystem NOW! [email protected]
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AIQ Platform
• Enterprise mobility suite
– Appear Store: Vertically focused enterprise solutions
– Development environment
– Mobility platform
• Enabled by the 3 C’s
Context Cloud Cross-platform
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The Appear Store
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What we do
• Appear develops a cloud-based mobile enterprise solution combining a cross-
platform development platform, a context-aware mobility platform and a vertical
application store
• Enterprise mobility specialist
– Over 12 yrs R&D in mobile technology
• Strong track record in Transport, Logistics, Field Service
• Focus on developing eco systems
– Systems Integration
– Technology partners
– VAR
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The Appear Value Proposition
• Future proof mobility platform – Cloud based
– Enterprise focused
– Social ready
– Context aware
• Ready-made solutions – Field Service
– Transportation
– Construction
• Development environment – Cross-platform support
– Native support
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The 3 Key Pillars of Mobility
• Cross Platform
– Efficient support of heterogeneous devices and multiple
operating systems
– Enables “BYOD” (Bring Your Own Device)
• Cloud Based
– Cost-effective deployment and usage model based on
cloud infrastructure
– Easy back-end integration via secure gateway and
connector libraries
• Context Aware
– Ergonomic, user friendly applications that respond to
changes in user context
– Intelligent business workflows that react in real time to
resource location and availability
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Visit the Appear Store
• www.appearstore.com
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Appear IQ 8 Mobility. Made simple.
Thank You
Mobility. Made simple.
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