Enhancing Fall Recruitment through Social Media
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Today’s Presenters:
Jonathan Miers GoMedia Manager [email protected] Skype: Jonathan.Miers
Kayla Patterson GoMedia Coordinator [email protected] Skype: ga-kaylapatterson Twitter: @kaylapatt
Moderator:
Maria May Militante GoMedia Assistant Coordinator [email protected] Skype: May_gap
Today’s Agenda�
Topic 1 – Social Media Overview
Topic 2 – Trends in International Education
Topic 3 – Four Step Approach to Social Media
Topic 4 – Using Social Media for Fall Recruitment
Topic 1: Social Media Overview
156,029,580 Facebook users in the USA
60,873,120 between ages 17-‐24
3,878,240 interested in traveling the world
359,240 are also college students
Wow! Source: Facebook’s AdversiQng Tools
Topic 1: Social Media Overview
Take-Aways
Understand the importance of each social platform.
Be present where your audience is present.
Topic 2: Trends in International Education
94.20%
64% 62.80%
25.60%
10.50%
50%
10.50%
34.90%
5.80%
Social Media Usage in Interna2onal Educa2on
81%
50.60%
34.20%
29.10%
25.30%
11.40%
Increase in fans or followers
Increased website traffic
Increase in inquiries from online sources (contact us forms, etc.)
Increased a"endance at events
Increased office visits from parQcipants
None
Results Experienced from Social Media Ac2vity
47%
35%
9%
3% 6%
Time Spent on Social Media each Week
0-‐2 hours
3-‐5 hours
6-‐8 hours
8-‐10 hours
10+ hours
Topic 2: Trends in International Education
Take-Aways
Learn how to use social media for your organization’s benefit.
Be active and consistent.
Spend adequate time managing your social media.
Topic 3: Four Step Approach to Social Media
Understand & Strategize
Create Content & Integrate
Manage & Monitor
Measure, Evolve, Repeat
Step 1: Understand & Strategize
To-Do Items: Follow Trends and Use Resources ☐ Build Editorial Calendars
Step 2: Create Content & Publish
Create Content Be Edgy, Creative, BE BOLD Empowerment, be You!
Publish Social Media Channels, Traditional Media, Where you are not!
Step 3: Manage & Monitor�Management of Social Media A time when micro-management is successful!
- Be consistent, use up-to-date posts and content - Optimize scheduling & posting times
Monitoring the Channels Become the “Big Brother” of your brand.
- Spam & inappropriate comment removal - Responding to requests & comments - DON’T delete undesirable comments!
Step 4: Measure, Evolve�& Repeat
Social Media Tape Measure: – Facebook Insights, Google
Analytics, Crowdbooster
Social Evolution Change, Create, & Be
Original
Topic 3: Four Step Approach to Social Media
Take-Aways
Understand & Strategize
Create Content & Integrate
Manage & Monitor
Measure, Evolve, & Repeat
Topic 4: Using Social Media for Fall Recruitment
Increasing Student Engagement
– Photo or video of the week
• Polls and surveys – Use “Likes” and
“Shares” as a polling tool
– Ask specific questions • Example: “On a plane,
Window or Aisle?” – Quotes – Original and
Famous! – Feature someone famous
that has studied abroad or alumni of the visiting school
Invest in Promotion with Returns • Contests & Promotions
– Photo or video contest – Use fan-gates & follow the rules
• “Check-In” at Fairs and Universities – Receive a free t-shirt or
scholarship • Facebook Advertising
– Reach the 359,240 college students interested in traveling the world!
Connect with Local Students
Sharing Travel Advice and InformaQon
Campus Visits and Fairs
Connect ParQcipants with ProspecQve Students
Theme days – #TravelTuesday #TT – #FollowFriday #FF – #TravelTip – #BestTravelPlace
Live Tweeting Sessions – Virtual Study Abroad Fair – Program Experiences
• Excursions • Airport Pick-ups • #CultureShock
Global Ambassadors – Current students – Program/site directors
Interviews – Home stay families – Past Participants – Support staff
Location Guide – Be your organization’s Rick
Steves!
“…I spent today’s class at the Greek Ruins!”
Field Reps/Recruiters – University & Fair
Journals – Personal experiences in
travel & study abroad – Why they work for the
organization
Photo Journals – Current travel – Past travel experiences
Topic 4: Using Social Media for Fall Recruitment
Take-Aways
Focus on engagement, not necessarily numbers.
Don’t be afraid to try different things; be edgy, creative, and bold.
Use your personal experiences to generate interest.
Need Some Assistance?
Social Media Management for Interna2onal Educa2on Organiza2ons
Contact us for more information!
GoMedia 324 East Oak Street
Fort Collins, CO 80524
+1.720.570.1702 x4024
Twitter: @_GoMedia_ Email: [email protected]
Website: GoMedia.GoAbroad.Com