Beyond the Basics – Enhanced
Metadata for Discovery Metadata Map – Suzanne Franks, Bowker
Provider Relations
Basic Element
s
• Title• ISBN• Format
or Binding
• Price• Status• Publish
er• Pub
Date
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Enhanced
Elements
• Cover Images• Descriptions or Annos (Short
and Long Description)• Contributor Biographies • BISAC Subjects• Keywords
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MotivationDiscoverability: The ease with which products can be
identified and purchased through the supply chain.
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Cover Images
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Average unit sales for titles with or without cover images
(taken from the Nielsen Book US Study “The Importance of Metadata for Discoverability and Sales” conducted with Bowker bibliographic data)
Descriptions
(Annos) and
Biographies
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Average unit sales for titles with varying levels of descriptive elements
(taken from the Nielsen Book US Study “The Importance of Metadata for Discoverability and Sales” conducted with Bowker bibliographic data)
Keywords
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Average unit sales for titles with or without keywords
(taken from the Nielsen Book US Study “The Importance of Metadata for Discoverability and Sales” conducted with Bowker bibliographic data)
ExpectationsIndustry standards: Requirements for metadata
submissions to providers.
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BISG Best
Practices
• Cover Images (placeholder image if warranted)
• Descriptions (Annos) – Keep these evergreen
• Contributor Biographies --_Use correct ONIX tag
• BISAC Subjects – Avoid general codes
• Keywords – ONIX part of the Subjects composite
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Submit 180 Days Prior to Pub Date
Reality
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Improvements: Analyze which enhanced elements could perform better – greater discoverability can lead to greater sales.
Bowker Content Compari
son
Enhanced Metadata Presence – Print and Ebooks
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Active ISBNs with Bios
Active ISBNs with Annos
Active ISBNS with Cover Image
Active ISBNs with BISAC
0.00% 20.00% 40.00% 60.00% 80.00% 100.00%
2016 2015 2014 2013 2012
Bowker Sources
and Timing
of Metadat
a 12
Bowker Publisher Gap Report*
*Taken from an anonymous publisher’s Bowker Gap Report where cover images, annotations and prices were analyzed
BISAC Subject Analysis
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Bowker BISAC Subject Report
Avoid general codes: ART000000 ART / General
Quality, not quantity
Metadata
Tips
• Same metadata for all formats of a title.
• Follow industry expectations for metadata timeline.
• Revisit titles after publication to update metadata.
• Be aware of individual supplier preferences.
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Resources
• BISG Best Practices for Product Metadata
• Nielsen US Book Study: The Importance of Metadata for Discoverability and Sales
• BookNet Canada: Who Should Own Keywords?
Thank you! Questions? Email me at [email protected]
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