Download pdf - ENHANCE THE POWER OF YOUR OOH CAMPAIGNS · audience extension impressions: 3,600,000 mobile clicks: 11,420 crt:0.32% total unique visitors (to client dealerships): 2,315 visit conversion

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Page 1: ENHANCE THE POWER OF YOUR OOH CAMPAIGNS · audience extension impressions: 3,600,000 mobile clicks: 11,420 crt:0.32% total unique visitors (to client dealerships): 2,315 visit conversion

Deliver a holistic multichannel approach to OOH campaigns with a Mobile integration strategies. Provide additional touchpoints for consumers to engage with your brand while combining data and insights for the Offline and Online worlds.

LINK uses industry-leading geolocation data to retarget consumers that pass by PATTISON OOH locations. Using a fully Canadian end-to-end mobile partnership, LINK provides a transparent and trustworthy integration solution.

Through LINK's Mobile Integration, Mitsubishi leveragedlarge-format digital to amplify its campaign and

identify 1st-party Online and Offline insights andkey campaign metrics

AUDIENCE EXTENSION IMPRESSIONS: 3,600,000

MOBILE CLICKS: 11,420CRT: 0.32%

TOTAL UNIQUE VISITORS (TO CLIENT DEALERSHIPS): 2,315VISIT CONVERSION RATE (BY MARKET): 0.59%-0.7%

COST PER UNIQUE DEALER VISIT: $206.00MOST VISITED DAY: TUESDAY

BUSIEST HOUR: NOON & 3PMDWELL TIME: 21% OF AD EXPOSED VISITORS SPENT

30 MINUTES OR MORE IN DEALERSHIPS

CAMPAIGN DELIVERY

FOOT TRAFFIC ATTRIBUTION INSIGHTS

ENHANCE THE POWEROF YOUR OOH CAMPAIGNS THROUGH MOBILE AMPLIFICATION AND INSIGHTS

M0017292 JAN19M0017519 JAN19

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