Transcript
Page 1: Engaging customers on mobile devices

Engaging Customers on Mobile

NextBee Media

Page 2: Engaging customers on mobile devices

The Rise of Mobile Devices

Over 225 million US residents use smart phones actively for networking and socializing

*( UN study)**(Adobe 2013 Mobile Con sumer Sur vey)

Mobile phone usage is estimated to overtake desktop internet usage by the end of 2014

6 billion out of world’s 7 billion people have access to mobile devices

Page 3: Engaging customers on mobile devices

Engage Customers through Mobile Devices

Steps involved

How to

Page 4: Engaging customers on mobile devices

Develop a Mobile Store

Allow users to browse

through your products and

services through your own mobile applications

Provide a layout of location of your physical

stores that customers can

visit

Accept cash online

through mobile to

facilitate easy payment for customers

Page 5: Engaging customers on mobile devices

Make it Simple & Quick

because

Develop a clean User Interface to get most things done in 4-5 clicks

Display only the most important information

Mobile users have less time at disposal than other customers

A lot of information in limited space makes it illegible and hard to access

Page 6: Engaging customers on mobile devices

In-Mobile Loyalty Program

Reward user check-ins with special deals and offers

Allow customers to record their purchase instantly- scanning QR codes or receipts- and earn loyalty points

Give choice of reward based on customer profile and preferences

Page 7: Engaging customers on mobile devices

Location-based Targeting

Use Geofencing, Location Based

services and GPS to deliver the right

message at the right time

Lure in customers with deals and offers,

when they are in proximity to your

store

Provide a personalized

shopping experience using in-store

location monitoring and tailored deals

Page 8: Engaging customers on mobile devices

More users access social media through mobile devices than through any other

medium

Make it easy for customers to share experiences, refer

friends, rate products while they shop

Instantly give useful rewards to shoppers

when they make references and reviews

Word of Mouth Referral

Page 9: Engaging customers on mobile devices

Personalized Experience

Use analytics with the information collected through the customer's device to give the perfect shopping experience

Push the perfect deal at the right time and the right place to the right person

Create & send tailor-made deals to the customer based on their past purchases and spending habits

Page 10: Engaging customers on mobile devices

We will sum it up for you -

Engaging Customers on

Mobile

Develop a Mobile Store

Make it Simple & Quick

In-mobile Loyalty Program

Location-based Targeting

Word of Mouth Referral

Personalized Experience

Page 11: Engaging customers on mobile devices

www.nextbee.com

THANK YOU!

NextBee Media