Why this is important to you
70% of consumers use three or more connected devices
66% of consumers now discover new products or services
through digital devices vs. offline channels
71% of customers react negatively to inconsistencies in
brand experience across devices
1-in-10 state that inconsistencies will make them stop
interacting with a brand altogether
Consumer’s expectations of changed have changed
Influenced through technology
• 68% of mobile use is in
the home
• They want video
everywhere
• They want immersive
everything
• Mobile is their 1st
screen
• Seeking hyper-
gratification
• They want platforms,
technology, & access
• They want to be true to
themselves
• It’s not the me
generation anymore,
it’s the we generation
• Super-busy consuming
most news via feeds
70% of consumers
shared last month
Increased desire to associate w/
distinctive, close-to-home interests
at their leisure
Increased demand
for specialized,
immersive
experiences
An audience that
now has an
audience
Geo is more than the consumer and
their friends are, it is a building block of
identity now more than ever
Social pressure to go out, to be
connected is increasing
Consumers’
post digital-
lives need to
bring digital-
relations to life
On average a
consumer only
recommends
5-9 brands in
a year
Enhanced efficiency forcing more tasks done
via tech: apps, bio-assist, elaborate CRM &
loyalty programs, ticket-less, scheduling
Blended non-linear
dayparts w/ tech changing
hours & the workplace
The Connected Reality of organic marketing
Mobile is your first screen
Mobile is not an advertising channel
Mobile is an access point for consumers
Everything must be mobile-enabled
Mobile is where I consume most of my content, even premium
An unnecessary bad mobile experience is the holdback
A f
rag
men
ted
user
exp
eri
en
ceUseless apps, often that just
load a web-page
Lack of seamlessness between apps, emails, and
mobile-web
Lack of deep linking
With a massive shift to in-App experiences
Source: comScore, Mobile Metrix Key Measures, P18+ UV(000), May 2014,
Total Mobile
Programmatic creative, not just media
Opportunity to
make better
content,
messaging, &
offers tailored
to the user
and their
device(s)
Hyper-segmentation
Expand beyond traditional segmentation to
understand consumption across device, daypart,
frequency of access, app versus mobile-web versus
desktop, new family, successful single, etc
Help brands to build meaningful connections
and add value & be useful in a connected life,
help calm the chaos*
*Note: media overload is a top 10 source of stress
Re-think Social
If mobile is the 1st device,
integrated social is your new front door
promote it
share it
track it
consumer insights
premium content
platforms & tech
Quality content is your new SEO
Less about link
building, tags, site
structure
More about
content quality,
frequency of
updates, shares,
authorship, local
elements
Beacons, beacons everywhere
Fastest growing in-store tech
since the mobile credit card
reader
Triple digit growth next three
years
4.5MM active by end of 2018 w/
3.5MM in use by retailers
Estimated 570MM Android &
Apple compatable devices
Optimize
everything
Enhance all media &
communications with 1st party
data, dynamic creative
Formalize data &
analytics strategy
Social, local,
CRM
integration
Optimize all digital assets to be
search friendly
Prospect, segment & retarget
traffic
If it doesn’t
work on
mobile, don’t
do it
Relevant
content
distribution
The future of media is on-demand, cross
device, searchable, importable/exportable,
relevant
Meaningful brands
making meaningful
connections …
Key take-a-ways
THANK YOU
Rob Griffin
EVP, Global Head of Digital
@telerob