Vornado Energy Star Cross-Communication Program
Vornado promotes the Energy Star brand throughout our sustainability communications including in our:» Tenant Newsletter/Announcements of Energy Star Awards» Vornado Website» Marketing Collateral» Tenant Meetings/Outreach» Green Giveaways
Outreach on Energy Star awards
Usage of e-marketing to announce Energy Star Awards» E-flyers sent to Tenant database (20,000+
registered users)» E-flyers sent to NYC and SFO commercial real
estate brokerage and real estate services community (6,500 + registered users)
Usage of Captivate network in relevant properties’ elevators announcing Energy Star Awards» 8 – 32 elevators per building seen by occupants
and visitors» Daily range from 1,000-5,000 people passing
through daily
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Co-branding
Co-branding of website and property collateral» Responds to current and prospective tenant
demands» Provides leasing support» Offers hyperlinks to Energy Star website for
additional education and cross-promotion
Co-branding of all printed marketing materials for special property projects: » Formal brochures» Special leasing websites» Advertisements
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Newsletters announce Energy Star awards
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Permanent column in quarterly newsletters » Highlights partnership» Promotes awards» Offers hyperlink for cross-promotion
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Permanent column in quarterly newsletters » Highlights partnership» Promotes awards» Offers hyperlink for cross-promotion
Newsletters announce Energy Star awards
Energy Star prominent in website
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Permanent feature on interactive education tool on sustainability section of website: » Cross-promotes energy star» Serves as an educational resource» High-profile branding opportunity» Validates Vornado position
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Permanent feature on interactive education tool on sustainability section of website: » Cross-promotes energy star» Serves as an educational resource» High-profile branding opportunity» Validates Vornado position
Energy Star prominent in website
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Permanent feature on interactive education tool on sustainability section fowebsite: » Cross-promotes energy star» Serves as an educational resource» High-profile branding opportunity» Validates Vornado position
Energy Star prominent in website
Direct link from Vornado website
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Multiple co-branding and hyperlinks on all quarterly newsletters and seasonal updates and sustainability section of website» Validates content and cross-promotes agency
Energy Star included in property/leasing collateral
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» Property websites
» Print advertising
» Brochures
» Education pamphlets
Co-branding
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Co-branding
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Co-branding
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Co-branding
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Co-branding
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Energy Star Plaques displayed at entrances to properties
Co-branding
Tenant energy and sustainability meetings
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Co-branding on promotion for all indusrty and tenant related panel discussions, education meetings, and seminars» Validates content and drives interest/attendance
July 9, 2009 10:30 a.m.
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Co-branding on promotion for all indusrty and tenant related panel discussions, education meetings, and seminars» Validates content and drives interest/attendance
Tenant outreach
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Green giveaways
Creation of eco-friendly promotional items given to all tenants celebrating Energy Star achievements. All giveaways are paired with a co-branded Energy Star card with magnet. » Eco-tote» Eco-bottle» Eco-tips Magnet
Green giveaways
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Creation of eco-friendly promotional items given to all tenants celebrating Energy Star achievements. All giveaways are paired with a co-branded Energy Star card with magnet. » Eco-tote» Eco-bottle» Eco-tips Magnet
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Creation of eco-friendly promotional items given to all tenants celebrating Energy Star achievements. All giveaways are paired with a co-branded Energy Star card with magnet. » Launch of eco-energy button to quickly shutdown
computers and provide energy and dollar savings log per machine
Green giveaways