Presentation to Canadian Crude Oil Conference
Lake Louise, Alberta, 9 September MMXSatya Brata Das
Cambridge Strategies Inc.
Energy Leadership Begins in the Mirror
Public demand for sustainable development
Oil sands painted as the dirtiest oil on the planet
Thirst for fossil fuels stronger than ever
If change is coming….
What will it look like?
Who will control the agenda and the direction?
How can different stakeholders be satisfied?
Managing change
Canada: The democratic world’s energy superpower
The American battleground
The Big Truth
Fossil fuels and alternative/emerging energy
are complimentary.
Canada is the only energy superpower with an obligation of
environmental stewardship.
Environment and Economy =One Issue
We have $15 trillion worth of oilsands wealth.
Let’s fund the transition to sustainableenergy, starting with greener hydrocarbonproduction.
Oil Sands Wealth Funds the Future
We Can Lead the World
Greener oil sands; cleaner coal; alternative energy; bio-energy and bio-economy.
The oil sands can make Canada the world’s first clean-energy superpower.
So Let’s Deal With the Elephant in the Room
Natural Resources Severance Tax (NRST):
Applied to the gross value of any natural resource and
Measured by the market price of the resource at the first “point of sale” upon severance.
Facing up to a carbon tax
A predictable and strong stream of revenue will:
Pay for a clean-energy economy Accelerate the development of low-
carbon industries and Greatly increase investment in
renewables and alternatives.
NRST will create jobs and drive growth
It’s all about social license.
Why Must the Oil Sands Go Green?
Our approach to measuring public policy preferences
Preference measurement and analysis is a research approach that can be used to understand how people make choices
Understand perceptions and how choices are made (trade-off)
Measure preferences through a simple user friendly survey
Learn how perceptions compare and what is most important to people
Identify what is most important to people and what the public policy preference drivers are
Design, deliver, and/or communicate new or existing programs addressing the needs of the stakeholders
Ideally, blend preferences with costs to optimize policies and seek to create win-win solutions
- Conjoint Survey on Albertans Values for Oil Sands Development
65% 89% 76%
Percentage of respondents who are
engaged, demonstrating three
behaviors: Tell, Remain, Strive
Believe the oil sands are important to
Alberta’s prosperity
Do not believe the quality of life in
Alberta will decline in the next two years
Citizenship Engagement
Importance of the oil sands
Quality of life will not decline
Albertans are engaged and generally optimistic…
- Conjoint Survey on Albertans Values for Oil Sands Development
31% 17% 12%
Percentage of respondents
believe Alberta is managing the oil sands responsibly
Satisfaction with Alberta-based Members of Parliament
Satisfaction with the Stelmach government
Managing the oil sands
Satisfaction with Alberta based
MPs
Satisfaction with Stelmach
government
… Yet there are some problems below the surface
- Conjoint Survey on Albertans Values for Oil Sands Development
What matters most to Albertans
2
6
10
12
14
18
19
20
Development
Land use
Reclamation-pace
Water
Greenhouse
Ecological monitoring
Habitat
Reclamation-type
This chart illustrates the potential a given feature has to drive overall preferences.
- Conjoint Survey on Albertans Values for Oil Sands Development
42%
8%
1%
1%
1%
47%
In your opinion, how important are the oil sands to Alberta’s prosperity?
Somewhat important
Very important
Extremely important
Very unimportant
Extremely unimportant
•In the 2007 study, 87% of respondents believed the oils sands were Extremely or Very Important to Alberta’s future
Somewhat unimportant
9 out of 10 view the oil sands as important to Alberta’s prosperity
- Conjoint Survey on Albertans Values for Oil Sands Development
30%
9%
2%
1%
1%
57%
The companies operating in the oil sands should be held liable for all environmental damages caused by their operations
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
Note: Data collection completed prior to the BP oil spill in the Gulf of Mexico
9 in 10 Albertans feel companies liable for environmental damages…
- Conjoint Survey on Albertans Values for Oil Sands Development
34%
16%
8%
5%
2%
35%
The companies operating in the oil sands should solely be responsible for reclamation
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
…Yet fewer feel companies are solely responsible for reclamation
- Conjoint Survey on Albertans Values for Oil Sands Development
45%
16%
3%
2%
1%
33%
If the government set rules, regulations, and defined best practices, the companies operating in the oil sands should lead all reclamation
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
4 of 5 Albertans believe companies should lead reclamation efforts adhering to
government rules and standards
- Conjoint Survey on Albertans Values for Oil Sands Development
45%
16%
3%
2%
1%
33%
If the government set rules, regulations, and defined best practices, the companies operating in the oil sands should lead all reclamation
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
4 of 5 Albertans believe companies should lead reclamation efforts adhering to government rules
and standards
- Conjoint Survey on Albertans Values for Oil Sands Development
43%
9%
2%
1%
1%
44%
Reclamation must support and sustain a wide diversity of plants and animals
Slightly agree
Agree
Completely agree
Disagree
Completely disagree
Slightly disagree
87% of Albertans believe reclamation must support and sustain a wide diversity of plants and
animals
- Conjoint Survey on Albertans Values for Oil Sands Development
9%
4%
19%
45%
23%
Who do you trust the most to responsibly manage Alberta’s growth?
Brian Mason (NDP Party)
David Swann (Liberal Party)
Ed Stelmach (PC Party)
None of the above
Danielle Smith (Wildrose Alliance)
Strong level of distrust among established politicians to responsibly manage Alberta’s
growth
- Conjoint Survey on Albertans Value for Oil Sands Development
Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9
(780) 420-0505
Ways to Connect
www.GreenOilBook.com
www.CambridgeStrategies.com