EMV Migration Guide
ForecourtFor C-Store Retailers
March 2016
EMV
Compliance
CONFIDENTIAL: ONLY FOR USE BY GILBARCO, GILBARCO DISTRIBUTORS AND GILBARCO CUSTOMERS
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Introduction 1EMV Migration Checklist 2
EMV Overview 3Forecourt Payment Products 6
EMV Building Blocks 6Product Overview 7Replace or Retrofit Older Dispensers? 8
FlexPay™ IV Retrofit Kits 9Secure PumpPAY™ Retrofit Kits 9
EMV Upgrade Process: Encore® 700 S 10Encore® S ECIM 12Encore® S 14Encore® 500 16Encore® 300 18The Advantage 20Wayne Ovation 22Wayne Vista 24Tokheim Premier B & C 26
Reimage Kit Options 28
High-Speed Site Connectivity 29Site Wiring Configurations (EMV and Applause™ TV) 30
Merchandising & Marketing Applications 31Applause™ TV with VNET® (dispenser media) 32Impulse (In-store upselling technology) 33Play At The Pump (Lottery at the Pump) 33
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Forecourt US EMV MIgration Guide | Page 1
8 Introduction
EMV Migration GuideThis e-book is provided to you as a part of Gilbarco’s EMV knowledge center. We developed this to support U.S. C-Store retailers in the transition to EMV compliance. It provides a wealth of resources about EMV deadlines, requirements, chip cards, plus Gilbarco’s forecourt and merchandising technology offerings.
Start NowWe believe that with the number of sites requiring upgrades and the limited number of installation technicians, the longer you wait, the longer you’re going to wait! Manufacturing, component, technician, and many other capacity constraints could impact your ability to meet migration deadlines! Gilbarco recommends you start now and get in line first
ChecklistTo get started, simply use the checklist we included in this e-book This checklist outlines the components that are required to support EMV for each of several pump dispenser types We even detail different scenarios
QuestionsWho are the experts in case I have questions? For questions, please reach out to our experts at AskAboutEMV@gilbarco com
out ofget more
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8 EMV Migration Checklist
To streamline the upgrade process, we compiled a checklist for select dispenser models already deployed into the field
Encore® 700 S Dispensers □□ EMV hybrid (chip and magnetic stripe) card reader□□ High-speed site connectivity (see below)□□ EMV software upgrade
Advantage, Encore® 300, 500, and S Dispensers □□ Purchase:
□□ New Encore® 700 S, or□□ FlexPay™ IV CRIND® retrofit
□□ EMV hybrid (chip and magnetic stripe) card reader□□ High-speed site connectivity (see below)□□ Future EMV software upgrade (in conjunction with POS)□□ Reimage Kit Options (applies to retrofit kit only)
Wayne Ovation & Vista, and Tokheim Premier B & C Dispensers □□ Purchase:
□□ New Encore® 700 S, or□□ Secure PumpPAY™ w/chip card reader
□□ EMV hybrid (chip and magnetic stripe) card reader□□ High-speed site connectivity (see below)□□ Future EMV software upgrade (in conjunction with POS)
High-speed Site Connectivity□□ CAT-5e/6 cable from the store to the forecourt
– or –
□□ Leverage existing 2-wire with FlexPay™ Connect IP converting hardware
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Forecourt US EMV MIgration Guide | Page 3
8 EMV Overview
OverviewEuropay International, MasterCard International, and Visa International originally formed EMV as a joint effort in in 1994 (later renamed EMVCo, LLC in 1998) to manage EMV card specifications for payment systems around the world. EMV’s card holder authentication technology provides a fundamentally more secure payment ecosystem, reducing both the incidence and liability associated with fraudulent payment transactions.
What is EMV?EMV payments leverage a computer chip located on the front of the payment card to transmit data from the card to the card reader This chip calculates a unique data packet for each transaction reducing the value of any data that is stolen out of a payment system
What are the benefits of EMV?1 Improved security (+ fraud reduction)2 Reduced cost of chargebacks by avoiding the liability shift3 Customer card security4 Brand protection
What does EMV approval mean to the retailer?
EMV approval is granted on three levels:1 Hardware compliance (devices) – Hardware manufacturers must have certifications on their
payment hardware confirming their capability to accept and process EMV transactions 2 Software compliance (inside the device) – Device manufacturers must also have software
on their devices that is certified to accept and process EMV transactions 3 Certification with the fuel brand or network – Devices in a payment ecosystem must be
certified together either via a major oil or payment processing network prior to being able to accept EMV transactions in the field
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What is the timing to implement EMV in the United States?• Beginning October 1, 2012 (Visa) and October 1, 2013 (MasterCard and American Express), opportunity to reduce
expense of annual PCI DSS recertification
• POS: October 1, 2015: liability shift for any in-store POS fraudulent transactions on non-EMV compatible terminals
• Forecourt: October 1, 2017: forecourt liability shift for fraudulent transactions on non-EMV compatible terminals
Will the established EMV dates hold?While most large petroleum retailers are beginning their EMV migrations, industry press articles continue to question whether the EMV migration dates will hold The card associations have made themselves clear (in publicly facing statements) that they have NO INTENTION of moving the liability shift dates
“We will keep our liability shift dates – to help maintain this momentum and address the larger fraud threat. As we’ve seen recently, the fraudsters will not delay their activities. Any delay in the liability shift dates would potentially increase the U.S.’ disproportionate share of the world’s fraud losses.”
– Chris McWilton, President, North America, MasterCard Jan 8, 2014 letter to financial institutions, merchants, and consumers
“In 2011, we had announced a plan to migrate the U.S. to EMV technology through a liability shift beginning in October 2015 and we have reaffirmed these dates. EMV, to be clear, would potentially eliminate the ability to reproduce the card and thereby reduce if not eliminate counterfeit fraud at the point of sale.”
– Charlie Scharff, CEO, Visa Jan 30, 2014 Q1 Earnings Release
“It’s important that we get the chip out there as quickly as possible.” Further reiterating the 2017 deadlines stating that the announcement provided “adequate time to plan for terminal replacements.”
– Ellen Richey, Chief Enterprise Risk Officer and Chief Legal Officer, Visa May 28, 2014 interview with CSP (Visa Holds EMV Stance)
“I think that it’s important that we all try to hit the October date. This has been a long time in the works; it’s been a date that was set quite some time ago. And as an industry, we know we need to do something to better control security and fraud losses.”
– David Nelms, Chairman and CEO, Discover, April 28, 2015 Q1 Earnings Call
8 EMV Overview
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Forecourt US EMV MIgration Guide | Page 5
When should convenience store retailers plan to deploy EMV technologies?Most large convenience store retailers have already begun the EMV migration planning and deployment With the POS liability shift occurring this year and the forecourt liability shift just 2 years away, they understand the need to begin their hardware deployment early for a variety of reasons:
1 Costs: Spread the cost over multiple years 2 Manufacturing Capacity: Avoid manufacturing capacity constraints and potentially extended lead times 3 Installation Bottleneck: Avoid installing technician bottleneck as the liability shift dates approach
Should convenience store retailers deploy EMV before chip cards are available to consumers?Most major card issuers have already begun to issue chip cards to their consumers and plan to continue their card issuance throughout 2015
However, retailers are protected against the fraud liability shift whether their consumers use EMV chip cards for purchase or not Generally, if a retailer has deployed EMV to their sites, the card issuer bears the liability of any fraudulent transaction that occurs on the site
For additional details on EMV, please reference “What does EMV mean for the U S ? (SP-3554),” available on Gilbarco’s EMV website: www gilbarco com/EMV
August 2011: Visa announces EMV migration timeline to the US
January 2012: MasterCard announces US EMV migrationMarch 2012: Discover announces US EMV migrationJune 2012: American Express announces US EMV migration
October 2015: Liability shifts for transactions on non-EMV capable POS terminals (in-store)
October 2017: Liability shifts for transactions on non-EMV capable forecourt terminals
2011 2012 2013 2014 2015 2016 2017
EMV Timeline
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8 Forecourt Payment Products
EMV Building BlocksTo support EMV transactions at the forecourt, four primary building blocks are required:
1 CRIND® Upgrade – Dispenser Payment Terminal (CRIND®) certified to support EMV payments2 EMV Chip Card Reader – Card reader capable of accepting a chip card3 CRIND® EMV Software Upgrade – Forecourt connectivity for high-speed EMV transactions (CAT-5e/6 cable or FlexPay™ Connect)4 Site Connectivity – Software upgrade and EMV end-to-end certification
Forecourt EMV Building Blocks
CRIND® Upgrade EMV Chip Card Reader
Site ConnectivityCRIND® EMV Software Upgrade
1
4 3
2
Select application (SELECT)
Get AIP and AFL (GET PROCESSING OPTS)
Verify PIN (VERIFY)
Request cryptogram (GENERATE AC)
Get PIN try counter (GET DATA)
Read records (READ RECORD)
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Forecourt US EMV MIgration Guide | Page 7
New Dispenser Purchases
• For new dispenser purchases, Gilbarco recommends purchasing Encore® 700 S dispensers, which come standard with the EMV-certified FlexPay™ IV CRIND®
• New Encore® 700 S dispensers, with optional Applause™ TV, come with additional discounts on FlexPay™ Connect (See below or page 29 )
Dispenser Retrofits
• For existing Gilbarco dispensers other than the Encore® 700 S, Gilbarco offers the FlexPay™ IV CRIND® Retrofit Kit which retrofits: The Advantage, Encore® 300, Encore® 500, and Encore® S dispensers with the same CRIND® technology that is available in the Encore® 700 S
• The FlexPay™ IV Retrofit Kits come with a color screen, CRIND® electronics, Encrypting PIN pad (EPP), and Hybrid Card Reader (HCR) mounted directly to the door – simplifying the installation process
• Retrofit kits with Applause™ TV come with additional discounts on EMV communications equipment • Gilbarco also offers two versions of Secure PumpPAY™ which retrofits the Wayne Vista
and Ovation series, and Tokheim Premier B and C dispensers
EMV Hybrid Card Reader Chip & Mag-Stripe
• The EMV Hybrid Card Reader (HCR) is a required option on the FlexPay™ IV CRIND® for accepting EMV transactions
FlexPay™ Connect High-Speed Connectivity
• Provides the ability to implement high-speed communications over existing twisted pair or two-wire forecourt infrastructure (see page 29 for details)
EMV Software Upgrade
• Required to enable software in the CRIND® that will perform EMV transaction processing (“turning on EMV”)
• Additional site visit will be required
Product OverviewGilbarco provides retail petroleum owner and operators the ability to upgrade their sites to support EMV across a variety of Gilbarco and competitive dispenser types. This cross-platform upgrade path provides a simpler solution for retailers planning their EMV migrations through POS-to-CRIND® protocol development and EMV certifications.
Select application (SELECT)
Get AIP and AFL (GET PROCESSING OPTS)
Verify PIN (VERIFY)
Request cryptogram (GENERATE AC)
Get PIN try counter (GET DATA)
Read records (READ RECORD)
Generally, for dispensers older than 8-years, Gilbarco recommends purchasing new Encore® 700 S dispensers to alleviate costs over time.
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Reasons for Replacing Older Dispensers:• Increasing Cost of Maintenance: As dispensers age, the average cost of maintaining the pump equipment / hydraulics can increase
over time due to normal wear and tear on the equipment » Globally, we have seen that dispensers in the field longer than 8 years have higher than average maintenance costs » This cost can justify the purchase of a new dispenser versus retrofitting an older dispenser
• Improved Site Image: Purchasing new dispensers can also improve the image of the site and make it more desirable for customers• Increased Traffic: Globally, we have seen that enhanced and modernized sites drive increased traffic
8 Gilbarco RecommendationsReplace
• Tokheim Premier B & C• Wayne Vista• Gilbarco Advantage• Gilbarco Encore® 500• Gilbarco Encore® 300 (if purchased prior to 2005)
8 Replace or Retrofit Older Dispensers?
Retrofit• Wayne Ovation• Gilbarco Encore® S ECIM• Gilbarco Encore® S• Gilbarco Encore® 300 (if purchased after 2005)
Make the most of your EMV investment by understanding when to replace and when to retrofit your existing dispensers.
D I S P E N S E R A G E
AV E R A G E A N N U A L PA RT S & L A B O R
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Forecourt US EMV MIgration Guide | Page 9
FlexPay™ IV Retrofit KitsThe Advantage Encore® 300 Encore® 500 Encore® S Encore® S ECIM Encore® 700 S
Dispe
nser
Prod
Years 1990 – 2003 2002 – 2013 2000 – 2005 2006 – 2007 2008 – Present 2011 – Present
FlexP
ay™
IV
Retro
fit Kit
N/A
Pg 20 18 16 14 12 10
Secure PumpPAY™ Retrofit Kits
Wayne VistaTokheim Premier
B/C Wayne Ovation
Dispe
nser
Secu
re Pu
mpPA
Y™
MX-760 All-in-One MX-760 All-in-One MX-700 Distributed
Pg 24 26 22
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8 EMV Upgrade Process: Encore® 700 S
EMV Hybrid Card Reader (Chip & Mag-Stripe)
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Current Dispenser Encore® 700 S Production Date 2011– Present
EMV Upgrade Path • If not purchased as a factory installed option, upgrade with an EMV hybrid chip card reader • Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen
Upgrade Options □□ 10 4" Color Screen
□□ Applause™ TV
□□ EPP Heater
□□ Cash Acceptor
□□ TRIND® (Speedpass)1
□□ Contactless Card Reader (NFC)1
□□ Barcode Scanner
□□ Additional dispenser options shown in GPL-1500
Product Notes1 TRIND® and Contactless Card Readers are not available on the same dispenser
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Encore® S ECIM FlexPay™ IV Retrofit Kit
8 EMV Upgrade Process: Encore® S ECIM
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Current Dispenser Encore® S ECIM Production Date 2008 – Present
EMV Upgrade Path • Option 1: Replace with an Encore® 700 S dispenser with an HCR chip card reader.• Option 2: Upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an
EMV hybrid chip card reader.• Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen
Upgrade Options □□ 10 4" Color Screen
□□ Applause™ TV
□□ EPP Heater
□□ Cash Acceptor
□□ TRIND® (Speedpass)1
□□ Contactless Card Reader (NFC)1
□□ Barcode Scanner
Product Notes1 TRIND® and Contactless Card Readers are not available on the same dispenser
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8 EMV Upgrade Process: Encore® S
Encore® S FlexPay™ IV Retrofit Kit
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Current Dispenser Encore® S Production Date 2006 – 2007
EMV Upgrade Path • Option 1: Replace with an Encore® 700 S dispenser with an HCR chip card reader.• Option 2: Upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an
EMV hybrid chip card reader. • Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen• Full dispenser door, including ECIM insert (effectively converting it from an
Encore® S to an Encore® S ECIM)
Upgrade Options □□ 10 4" Color Screen
□□ Applause™ TV
□□ EPP Heater
□□ Cash Acceptor
□□ TRIND® (Speedpass)1
□□ Contactless Card Reader (NFC)1
□□ Barcode Scanner
Product Notes1 TRIND® and Contactless Card Readers are not available on the same dispenser
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8 EMV Upgrade Process: Encore® 700 S
RECOMMENDED REPLACEMENTDue to the age of the Encore® 500 dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.
Encore® 500 FlexPay™ IV Retrofit Kit
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Forecourt US EMV MIgration Guide | Page 17
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Current Dispenser Encore® 500 Production Date 2000 – 2005
EMV Upgrade Path • Option 1: RECOMMENDED – Due to the age of the Encore® 500 dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.
• Option 2: Upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an EMV hybrid chip card reader.
• Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen• Hengstler USB printer (only for units built prior to Jan 5, 2005)
Upgrade Options □□ 10 4" Color Screen
□□ Applause™ TV
□□ EPP Heater
□□ TRIND® (Speedpass)1
□□ Contactless Card Reader (NFC)1
□□ Barcode Scanner
Product Notes1 TRIND® and Contactless Card Readers are not available on the same dispenser
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Encore® 300 FlexPay™ IV Retrofit Kit
RECOMMENDED REPLACEMENTIf purchased prior to 2005, we recommend replacing with the Encore® 300 with an Encore® 700 S dispenser with an HCR chip card reader.
8 EMV Upgrade Process: Encore® 300
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Current Dispenser Encore® 300 Production Date 2002 – 2013
EMV Upgrade Path • Option 1: If purchased prior to 2005, we RECOMMEND replacing with an Encore® 700 S dispenser with an HCR chip card reader.
• Option 2: Otherwise, upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an EMV hybrid chip card reader
• Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen• Hengstler USB printer (same printer shipped in Encore® S and 700 S dispensers)
Upgrade Options □□ 10 4" Color Screen
□□ Applause™ TV
□□ EPP Heater
□□ TRIND® (Speedpass)1
□□ Contactless Card Reader (NFC)1
□□ Barcode Scanner
Product Notes1 TRIND® and Contactless Card Readers are not available on the same dispenser 2 Cash acceptors are not supported with Encore® 300 dispensers (space limitations on the CRIND® door)
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8 EMV Upgrade Process: The Advantage
The Advantage FlexPay™ IV Retrofit Kit
RECOMMENDED REPLACEMENTDue to the age of The Advantage dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.
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Forecourt US EMV MIgration Guide | Page 21
Current Dispenser The AdvantageProduction Date 1990 – 2003
EMV Upgrade Path • Option 1: RECOMMENDED - Due to the age of The Advantage dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.
• Option 2: Upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an EMV hybrid chip card reader
• Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen1
• Hengstler USB printer (same printer shipped in Encore® S and 700 S dispensers)
Upgrade Options □□ Applause™ TV
□□ EPP Heater
□□ TRIND® (Speedpass)2
□□ Contactless Card Reader (NFC)2
□□ Barcode Scanner
Product Notes1 10 4" color screen is not available on the Advantage FlexPay™ IV Retrofit Kit2 TRIND® and Contactless Card Readers are not available on the same dispenser
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Secure PumpPAY™ MX700
8 EMV Upgrade Process: Wayne Ovation
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Forecourt US EMV MIgration Guide | Page 23
Current Dispenser Wayne OvationProduction Date 2002 – present
EMV Upgrade Path • Option 1: Replace with an Encore® 700 S dispenser with an HCR chip card reader • Option 2: Upgrade the CRIND® with a Secure PumpPAY™ Retrofit Kit.• Enhance site wiring with Secure Pump Access (SPA) for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid (Chip & Mag Stripe) Card Reader• 5 7" Color Screen1
Upgrade Options □□ Applause™ TV
□□ Contactless Card Reader (NFC)
Product Notes1 10 4" color screen not available with Secure PumpPAY™
2 Dispensers with cash acceptors or TRIND® cannot be upgraded with Secure PumpPAY™ retrofit kits3 Secure PumpPAY™ kits only currently available with VeriFone POS
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Secure PumpPAY™ MX760
RECOMMENDED REPLACEMENTDue to the age of Wayne Vista dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR card reader.
8 EMV Upgrade Process: Wayne Vista
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Forecourt US EMV MIgration Guide | Page 25
Current Dispenser Wayne VistaProduction Date Approx 2000 - present
EMV Upgrade Path • Option 1: RECOMMENDED - Due to the age of Wayne Vista dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR card reader.
• Option 2: Upgrade the CRIND® with a Secure PumpPAY™ Retrofit Kit. (Not available for Vista 4 models)
• Enhance site wiring with Secure Pump Access (SPA) for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid (Chip & Mag Stripe) Card Reader• 5 7" Color Screen1
Upgrade Options □□ Applause™ TV
□□ Contactless Card Reader (NFC)2
□□ Push to Start Kit3
Product Notes1 10 4" color screen not available with Secure PumpPAY™
2 Contactless Card Reader is not available on narrow frame Vista models3 Push to Start Kits are only available for narrow frame Vista models4 Dispensers with vapor recovery, cash acceptors, and TRIND® cannot be upgraded with Secure PumpPAY™ retrofit kits5 Secure PumpPAY™ kits only currently available with VeriFone® POS
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8 EMV Upgrade Process: Tokheim Premier B & C
Secure PumpPAY™ MX760
RECOMMENDED REPLACEMENTDue to the age of Tokheim Premier dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.
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Forecourt US EMV MIgration Guide | Page 27
Current Dispenser Tokheim Premier B & CProduction Date 1993 to approx early 2000’s
EMV Upgrade Path • Option 1: RECOMMENDED - Due to the age of Tokheim Premier dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.
• Option 2: Upgrade the CRIND® with a Secure PumpPAY™ Retrofit Kit • Enhance site wiring with Secure Pump Access (SPA) for high-speed EMV transactions
Standard Features • Encrypting PIN Pad (EPP)• Hybrid (Chip & Mag Stripe) Card Reader• 5 7" Color Screen1
Upgrade Options □□ Applause™ TV
□□ Contactless Card Reader (NFC)2
□□ Push to Start Kit3
Product Notes1 10 4" color screen not available with Secure PumpPAY™
2 Contactless Card Reader is not available on narrow frame Tokheim models3 Push to Start Kits are only available for narrow frame Tokheim models4 Dispensers with cash acceptors and TRIND® cannot be upgraded with Secure PumpPAY™ retrofit kits5 Secure PumpPAY™ kits only currently available with VeriFone® POS
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8 Reimage Kit Options
Features:• ONE PRICE regardless of brand or model – simplifying the quoting
and ordering process• The highest quality factory graphics for a new-dispenser like appearance
Base Graphics Kit Includes• All custom-branded bezel door graphic overlays• Factory lower door assemblies with preapplied graphics and door locks
Options Include1. Side Sheathing
• Includes both inner and outer sheathing• Choose from painted or stainless• Choose from flat or formed tuxedo
2. Custom Canopy• Choose from three Encore® designs brand view, rectangular, or rounded• Replacement bezel doors for Encore® dispensers including custom colors
to meet branding specifications
As you upgrade for EMV, it’s a great time to get a branding facelift with Gilbarco Reimage Kits for Encore® and The Advantage® dispensers.
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Forecourt US EMV MIgration Guide | Page 29
8 High-Speed Site Connectivity
As new technologies come to the forecourt, the communications requirements are shifting from low-speed (e.g. dial-up) to high-speed (e.g. cable internet). Most retail fueling sites contain either twisted pair wiring or current loop (two-wire) running to the forecourt, which today only supports narrowband communications. As a result, retailers will need to upgrade their sites to support high-speed IP-based communications to the dispenser.
Enhanced Site Connectivity1 EMV Processing Speeds –In order to maintain current transaction speeds with EMV, high-speed connectivity and an IP-based
protocol will be required 2 Forecourt Media Applications – High-speed broadband connection is required to stream video and audio media content to the
forecourt for Applause 3 Remote Management Applications – Cloud-based applications currently in development include Remote Management of
forecourt equipment and Asset Management tools that assist retailers complying with PCI DSS requirements
Options for Upgrading Site Connectivity1 Install Ethernet CAT5e/CAT6 cabling – A reliable solution for increasing bandwidth and achieving the data rates needed for
EMV and other forecourt applications CAT5e/CAT6 has a length limitation for larger sites in that it cannot exceed 280 ft from the backroom to the farthest dispenser For existing sites, pulling new cabling can often involve digging concrete, which can lead to significant costs in downtime, construction, and revenue loss
2 Deploy FlexPay™ Connect over existing site wiring – Provides the ability to implement high-speed communications over existing twisted pair or two-wire forecourt infrastructure Twisted pair wiring is recommended to ensure communications integrity Eliminates the expense of breaking ground to pull new wire to the forecourt and can be used for distances up to 3000 ft If this connection fails or is degraded, new twisted pair wiring is required to be installed
FlexPay™ Connect is Comprised of the Following Components:1 Backroom Communications Module (BRCM) –
Long-range Ethernet switch converts the Ethernet signal into twisted pair (1 BRCM supports up to 8 dispensers)
2 Dispenser Communications Module (DCM) – Converts the twisted pair signal back into Ethernet in the dispenser (1 DCM is required in each dispenser)
3 Two-wire Buffer Module (TBM2) – Allows for the sharing of existing twisted pair cable for simultaneous CRIND®/Applause™ and dispenser communications (1 board system supports up to 8 dispensers / 2 board system supports up to 16 dispensers)
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Site Wiring Configurations (EMV and Applause™ TV)To support EMV at the forecourt (with or without Applause™ TV):Current: Twisted Pair
Needed: BRCM and DCM
Current: CAT5e/CAT6
Needed: No additional equipment
Note: Length limitation of 280 ft from backroom to farthest dispenser
To support Applause™ TV at the forecourt in advance of EMV migrations (non-EMV):Current: Twisted Pair and spare set(s) available
Needed: BRCM and DCM
Current: Twisted Pair without spare set available
Needed: BRCM, DCM, and TBM2
Current: CAT5e/CAT6
Needed: No additional equipment
Note: Length limitation of 280 ft from backroom to farthest dispenser
8 High-Speed Connectivity
(Twisted Pair – EMV CRIND & Applause)
(Twisted Pair – CRIND)
(Twisted Pair – CRIND)
(Twisted Pair – CRIND & Applause)
(Spare Twisted Pair – Applause)
(CAT5e/CAT6–EMV CRIND & Applause)
*in low voltage conduit
(CAT5e/CAT6–EMV Applause) *in low voltage conduit
DCM
DCM
DCM
BRCM
BRCM
BRCM TBM2
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Forecourt US EMV Migration Guide | Page 31CONFIDENTIAL: Only for use by Gilbarco, Gilbarco Distributors and Gilbarco Customers
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Merchandising & Marketing Applications
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Page 32 | Forecourt US EMV MIgration Guide
8 Marketing Applications
While EMV could be a costly upgrade, Gilbarco’s innovative approach to payment compliance provides not only a path to support EMV, but also an exciting business opportunity. Gilbarco has a suite of technology solutions that can help retailers generate a return on investment, improve their site profile, engage consumers at the pump, and upsell consumers inside the store.
Applause™ TV with VNET®
TV at the PumpGrow In-Store Sales: Applause™ TV brings multiple tools to drive consumers inside the store
• On-demand couponing – proven to show a 5% print rate• Retailer-specific, customizable advertising by day part and location• National advertising promotions• Case studies have shown over 20% sales lift on promoted items
Differentiate a Site: Applause™ TV differentiates a site from other sites by improving the site profile and providing an engaging fueling experience
• Localized weather forecasts, news and sports updates• 10 4" color screen with full-motion video and rich audio• Connect with the community with amber alerts
Subsidize the EMV Investment: When upgrading a site to become EMV ready, Applause™ TV can subsidize the cost of the communications equipment needed for EMV transactions When ordering Applause™ TV on new dispensers or retrofit kits, retailers may get subsidies on the following equipment:
• FlexPay™ Connect (BRCM and DCM)• TBM2 (when required)• UPS (Uninterruptible Power Supply)• 8 Port-Router• Applause™ Server• 10 4" Color Screen
Store Promo
Product
News
Sports
Movie Trailer
www.gilbarco.comwww.gilbarco.com
Forecourt US EMV MIgration Guide | Page 33
Impulse
Upsell and MerchandiseImpulse is Gilbarco’s upselling platform that integrates with the Passport point of sale system to deliver targeted recommendations via an additional touch screen at the point of sale
• 10" touch screen shows targeted promotions, surveys, basic loyalty, digital punch cards and interactive games at the register
• The cashier screen shows a prompt to the cashier, and the consumer sees a corresponding promotion
• Increases sales 3-5% on targeted categories
Play At The PumpLet Your Customers Buy Lottery Tickets at the PumpPlay At The Pump is a software upgrade to Gilbarco’s Passport point of sale and offers retailers a new way to increase lottery sales and engage consumers by offering the capability to sell lottery tickets at the dispenser
• Allows consumers to play Mega Millions, Powerball, and a state jackpot game via the dispenser with a payment card
• Winnings of up to $599 deposited directly back onto the card Lottery players can have their numbers texted directly to their mobile phone
• No payment card fees on the lottery portion for retailers• Increases indoor lottery sales by 4-5% due to advertising the jackpot levels at the pump• Available in certain states
www.gilbarco.comwww.gilbarco.com
EMV™ is a trademark owned by EMVCo LLC
© March 2016 Gilbarco Inc
This document contains confidential and proprietary information that is limited to Gilbarco associates, Distributor partners, and Gilbarco customers The information contained within this sales kit is for informational purposes only and should not be shared with other equipment or technology vendors The principles discussed herein were accurate at the time these documents were drafted, but are subject to change
P-2500A | Forecourt US EMV Migration Guide | Gilbarco Veeder-Root | 7300 W. Friendly Ave., Greensboro, NC 27410
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