Empowered, Engaged, PreparedAutomotivePresented by: Kim Clouse

Digital Media For Your Store

Dealer Network from SML

Overview Goal

Gain new opportunities to promote your corporate messageand increase consumer awareness of your product initiatives ALL atthe point of sale.

Benefits Brand enhancement Corporate & Internal Message insertion Increased sales Training and distance learning

Outcome Differentiate and capture market share Achieve operational efficiencies Advertising Based Profit Center Promotion Engine for New Products and Services Establish Define and Amplify Corporate/Product Brand

The Power of Digital Media!

Has exponentially greater effective advertising reach

Offers a medium that allows Dealers to once again achieve the “true intent” of advertising

Offers Dealers a new medium capable of increasing sales

between 2% and 35% (same store sales – product/campaign dependent)

Unveils the opportunity to deliver targeted mass media

advertising campaigns to individual Stores at the point of sale

In–Store Digital Multimedia Network

• Drives Incremental Revenues and Profits

• 65% + Customer Recall Rate

• 30% impulse purchase upside

• Competitive cost and Rapid Deployment

• The digital media is remotely operated and can be updated with new information with the click of a mouse

Why Digital Media Now?

With SML View Technology, The Dealer is theDirector and SML is the Backbone

The Auto Dealers“Experience”

Advertising Based Profit Center

Promotion Engine for New Products and lesser known products Establish, Define and Amplify the Zaxby's Brand Corporate-Wide Training and Communications

Good Corporate and Community Citizen

Customizable Crawl Text - RSS News and Info / Company Specific

The Rewards!

Digital Signage Delivering Value

DSN clients will realize outcomes in three measurable areas.

Service• Improve customer satisfaction• Surpass service benchmarks• Leverage real-time feedback for service

recovery• Corporate-Wide Training and

Communications• Accentuate and Enhance the company

“Experience”

Quality (Core Measures Compliance)• Deliver valuable, comprehensive customer

education • Meet National Safety Goals • Exceed quality benchmarks• Reduce complaint rates• Good Corporate and Community Citizen

Financial Performance• Differentiate and capture market share • Achieve operational efficiencies• Advertising Based Profit Center• Promotion Engine for New Products and

Services• Establish Define and Amplify

Corporate/Product Brand

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MAXVIEWCONTROLLER

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Maxview SERVER

The scalability of the SML Digital Advertising Network allows you to easily expand your network !

With no servers or special software to maintain, the SML View system is easy to implement, maintain and grow !

The Digital Out Of Home LandscapeQUICK STATS:

Traditional media spends are declining by 2-5% annually and are turning to in store and alternative media channels $1.3 billion North American market in 2005 (Source: Instrumental Media Group, 2005)

Digital Advertising network revenues are projected to hit 300% growth or $3.7 billion by 2011 (Source: Frost and Sullivan, 2006)

Hundreds of thousands of existing digital advertising screens growing to 10 million by 2012

Digital advertising network revenues are expected to increase 35% year over

year through 2011 (Source: InfoTrends/CapVentures, 2005)

Customer marketing budgets forecast to grow from 6% to 9% by 2011

Digital Advertising “Effect” Reach Consider 1000 Restaurant locations

Daily consumer traffic of 300 people per day per venuex 30 DaysGross Audience of 9,000,000/month 

Frequency According to a recent OTX study, the average North American has the opportunity to view

Digital Advertising 6 times per week. Similar urban frequency models show frequencies of up to 20+ times per week

Acceptance Consumers are more acceptable of Digital Advertising at a rate of 60% over other media

sources Awareness 63% of those who see Digital Advertising say it attracted their attention 44% of adults say they are influenced by digital advertising Recall Aided Recall of Digital Advertising is 35-47% compared to Television at 21-24% Efficiency Our team can dramatically reduce the time to distribute in store advertising and promotion

Source: OTX Survey 2007

OTX Survey Data

People rate advertising on digital signage more positively than other media across multiple measures.

Attention grabbing (63%) Unique (58%) Interesting (53%) Entertaining (48%) Less annoying than other media (26%) (Data from OTX survey)

OTX Survey Data Cont.

Percentage of people who report thatadvertising on the media catchestheir attention Digital Signage 63% Billboard 58% Magazine 57% TV 56% Internet 47% Newspaper 40% Radio 37% Mobile Phone 10%

Why Advertisers Buy Ads?

Harness the power of advertising on Your Media Network through SML View

Influence consumers through a high Impact, Direct To Consumer medium

Achieve impressive Reach with amplified value through higher awareness, acceptance and recall

With several screen technology options, SML VIEWcan help you maximize the impact of yourDigital Advertising Network! 42” HDLCD Monitors are standard . The below technologies can be installed at additional expense born by the restaurant.

Holographic TechnologySurprise customers with astonishing images

Daylight TechnologyWhen sunlight affects the installation there is no otherscreen capable of capturing all the light projector emits.

Adhesive TechnologyWhen you have low budget for the screen and can use agood projector

SCREEN TECHNOLOGY SOLUTIONS

Mounting Solutions

Summary

• SML View is a Business Transformation Enabling Partner• Our Matrix of Partners Delivers an End-to-End Solution

• The Digital Media Network Solution Empowers The Dealer to

• Amplify the specific brand within the community• Rapidly Launch New Products and Services• Blend Enterprise-wide Consistency with Store by Store Creativity• Rapidly Create a New Retail Experience• Transform Advertising from an Expense to a Profit Center• Leverage Expertise – Enabling Dealers to Focus on Core Business

The Dealers Multimedia Network