Enables E-Commerce
& Supply Chain
Empower
Logistics Solutions for
Social Commerce
Social Commerce Ecosystem
Social Media
Users,Consumers
Brands,Platforms,
SMEs
Marketing,KOL
3PL, Courier, Postal
O2O Redemption
Network
FulfillmentCenter
Covid-19 Game Changer
Traditional Retail Online (E-Com -> Social Commerce)
Advantages of Social Commerce
Social Commerce vs E-Commerce vs Traditional Retail
• Very Matured Network to be tapped on
• Centralized / Groups of Target Audiences
➢ Circles of Friends & Friend-of-Friend (easily expandable to 2-3 layers)
➢ Groups of “Virtual Friends” with similar interests / focus / hobbies / topics on contents
• High Trust Level / Easy be Influenced within the “Circle / Groups”
• Active & Direct Penetration to target audiences instead of passively “waiting for clients”
• With Big Data Technology support, high successful rate for promotion / advertising
➢ “Right-Product-to-Right-Customer”
• Stimulates Purchasing Impulse
• High transparent level. Easy access of Good / Bad comments to enable Purchase Decision.
Challenges of Social Commerce
• Pressure towards “Sellers / Brands” to maintain decent service level & good products.
Or else, easy to be eliminated from the market.
• Very dynamic. Trends may change very fast.
• May always has new products / SKU to maintain the attraction
• Sudden spike on the purchase behavior. Especially during Live Streaming / KOL
promotions
• Requires very quick reaction and flexible logistics support
• Cancel order / return parcel ratio is comparable higher for Live Streaming / KOL
promotions events.
• Orders trends to be smaller in terms of SKU range.
• Very high logistics cost ratio for small order
Challenges of Social Commerce
• Requires high transparency on inventory availability to avoid oversold which may
generates complaints and negative comments
• SMEs normally not invest for WMS and only utilities the basic functions from the Social
Media platform / E-Commerce tools.
• Such OMS / WMS function is normally not user friendly. SMEs may face big challenges
for huge amount of sudden order volume.
Key Elements for E-Com Logistics• Scalable
➢ Sizeable enough to have Economy of Scale➢ Experienced operation team & manpower resources
• Flexible & Ability for Quick Reaction ➢ Able to react fast for market change
• Wide SKU Range➢ Short product live cycle. Able to handle many new SKU, may be different forms,
different storage conditions, huge amount of SKU but small in qty … ➢ Expiry Date, Lot, Batch control with traceability ability
• KPI deliverable➢ High expectations on process lead time. Same day dispatch is quite common.
Key Elements for E-Com Logistics• Strong IT
➢ Powerful WMS, OMS & TMS➢ Able to develop system integrations. ➢ Best to have existing API connections with Platforms, Couriers, Postal, Last Mile
distributors
• Distribution Network➢ Full selection for Courier, Postal or Direct Injection shipping options➢ Decent rates because of the base load or existing pricing tariff with Shipping
Partners➢ Traceability & POD ➢ COD capability➢ Ability to “Consolidate” small parcels through the distribution network
• Returns Management➢ Ability to handle Returned Parcels➢ QC, Inspection, Functionality Test, Repacking …
Solution – E-Commerce SCM +Integrator for E-Commerce Logistics Solutions Eco-System
E-Commerce Ecosystem
Solution – E-Commerce SCM +
Automation Solution (AGV)
Automation Solution (AGV)
Automation Solution (AGV)
Put-to-Light Pick & Pack
Scan Pack Line
Scan Pack Line
Quality Assurance
Value-Added Services
Value-Added Services
Your Logistics Partner
Traditional Retail E-Commerce Social Commerce
Scalability * ***** **********
Flexibility * ***** **********
Speed - ***** **********
Reliability & KPI Achievability
* ***** **********
Ability to handle wide range of SKU
- ***** **********
IT & System Capability * ***** **********
Intelligent - ***** **********
Data Processing - ***** **********
Last Mile Delivery Network Coverage
- ***** **********
Thank You
Enables E-Commerce & Supply Chain
Ben Au
Empower
www.Empower-SCM.com