Employee Advocacy ProgramsWHERE YOUR EMPLOYEES ARE YOUR BIGGEST FANS

E - M - P - L - O - Y - E - E

A - D - V - O - C - A - C - Y

Employees use their personal social media profiles to share company:

What’s that spell?

EMPLOYEE ADVOCACY!

Blog posts Hiringannouncements

News Specialevents

1 in 2 post abouttheir employer on

social media

Of those, 1 in 3do so without any

encouragement

Employee advocates are:

Brand ambassadors

NetworkedAuthentic

Thought-leaders Referral sources

Read our Blue Paper for employee advocacy basics.

Active on social

media

In placefor social

media

DO YOU HAVE WHAT IT TAKES TO WIN WITH EMPLOYEE ADVOCACY?Key indicators your company can make the cut:

POLICYLEADERSSOCIAL MEDIA

Allowed for work at work

Learn more about running an employee advocacy program here.

5 STEPS TO GET YOUR EMPLOYEE ADVOCACY PROGRAM TO THE FINISH LINE.

Build a culture worth sharingProvide opportunity for:• Social outings• Team sports• Hobby-based activities

Offer training• Include social training in onboarding• Provide examples of social postings

that align with company values• Share employee advocacy program

expectations and benefits• Provide training on social tools

and best practices

Set goals• Align campaigns with business goals• Determine metrics to track progress• Guide social activity with specific objectives

Make sharing easy• Create a library of pre-approved content

for sharing• Develop a one-click sharing system

for social messages• Remove unnecessary steps to increase

participation

Measure • How many employees participate • Number of posts, clicks, comments

and conversions• Increase in reach and influence

For more on perfecting your launch, follow the link.

Read more on the do’s and don’ts of employee advocacy here.

Follow these do’s and don’ts of employee advocacy programs.

Make it easy

Provide support

Choose the right social networks

Commit to the long haul

Recruit watchdogs

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Do

Demand participation

Skimp on budget

Ask too often

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Don’t

Show the world your team’s spirit with an employee advocacy program. After all, who better to cheer on

your company than those who know it best?

www.4imprint.com

Check out more content about Employee Advocacy Programs: VideoBlue Paper® Podcast

Sources:

1. “Deering, Sophie. “How to Launch Your Employee Advocacy Program [3 EXAMPLES].” Link Humans. Link Humans, 3 Feb. 2016. Web. 13 Mar. 2016. <http://linkhumans.com/blog/employee-advocacy-program>.

2. “Employee Activists Spark a New Social Movement in the Digital Age, According to Groundbreaking Global Study from Weber Shandwick.” Weber Shandwick. Weber Shandwick, 2 Apr. 2014. Web. 13 Mar. 2016. <http://www.webershandwick.com/news/article/employee-activists-spark-a-new-social-movement-in-the-digital-age>.

3. Employees Rising: Seizing the Opportunity in Employee Activism. Rep. Weber Shandwick, 2 Apr. 2014. Web. 13 Mar. 2016. <http://www.webershandwick.com/uploads/news/files/employees-rising-seizing-the-opportunity-in-employee-activism.pdf>.

4. Levin, Valerie. “6 Steps To Launching An Employee Advocacy Program.” The Oktopost Blog. Oktopost Technologies, 04 Dec. 2014. Web. 08 Mar. 2016. <http://www.oktopost.com/blog/6-steps-to-launching-an-employee-advocacy-program/>.

5. Roach, Eric. “5 Keys to a Successful Employee Advocacy Program.” iMedia Connection. iMedia Connection, 19 Apr. 2014. Web. 08 Mar. 2016. <http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2014/apr/5-keys-to-a-successful-employee-advocacy-program/>.

6. Scaling Social Media: The Power of Employee Advocates. N.p.: n.p., n.d. Hootsuite. Hootsuite Media Inc. Web. 15 Mar. 2016. <https://Hootsuite.com/en-gb/pages/landing/scaling-social-media-the-power-of-employee-advocates>.

7. Sorokina, Olsy. “A 6-Step Guide for Creating an Employee Advocacy Program For Your Business.” Hootsuite Social Media Management. Hootsuite Media Inc., 02 Sept. 2015. Web. 14 Mar. 2016.

8. Tirico, Greg. “Turn Your Employees Into Advocates & Outperform the Competition by 202%.” Sprout Social. Sprout Social, Inc., 04 June 2015. Web. 10 Mar. 2016.

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