Empathy For The DevilsBETTER AUTHOR EXPERIENCES FOR CONTENT MANAGEMENT
Content is some serious wizard sh*t.
THERE ARE STILL DEVILS & DEMONS.
They’re congratulating us for our hacks.
Data
Data Access
Business Logic
Presentation
This is a publishing
problem.
They’re judging the health of a platform by
the whitepaper, not the talent pool.
SKYNET WILL NEVER HAPPEN,
BECAUSE WE HAVE I.T.
DEPARTMENTS.
Some days, just waking up is
change management.
THIS IS A
PEOPLE PROBLEM.
We will not solve it with more knobs.
The loudest one in the front-end design
process will never touch one damn knob in
the CMS.
requestor
publisher
UI
Style &Guidelines
Troubleshooting
Policies
Initial Migration
Planning
Editorial
Curation
Product
Publish
CMS
Enter & Edit Render Stage, Review & QA
Articles
Reports
Measure
Collections
Approvals
Insights
Pitch & Request
Revision
Select Template
Where’s the commitment?
requestor
publisher
UI
Style &Guidelines
Troubleshooting
Policies
Initial Migration
Planning
Editorial
Curation
Product
Publish
CMS
Enter & Edit Render Stage, Review & QA
Articles
Reports
Measure
Collections
Approvals
Insights
Pitch & Request
Revision
Select Template
Where’s the commitment?
IT'S EASIER TO DERAIL TRAINS THAN TO MAKE THEM RUN ON
TIME.
Nobody should remain abstract about "content first".
source: @karenmcgrane
Lead with the stuff any way you can.
Structured (titles, intro text, section headings)
Body content zones (numbered by the page table)
Microcopy, dynamic content & tiles
It’s up to us to break the design.
The Future
What if there was an author experience that
just dealt with the editorial intent?
What if we had inline markup, collaboration & version control for
blobs?
What if we had wireframe edit modes,
previews with context & simpler workflows for
chunks?
What if we had skilled humans to decide what
goes in a chunk & what goes in a blob?
Team Chunk
Publish
CMS
Check for Context
Stage, Review & QA
Team Blob
Measure
Editor Curates
Approvals
Insights
Pitch & Request
Fix it!
Select Template
Teams organized for content
Reports
IT’S GOING TO TAKE AN ARMY TO GET ALL OF THIS CONTENT
OUT.
CONSIDER YOURSELF
DEPUTIZED.
Thank YouQ&A
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