Download ppt - Embracing Technology Afp Wi

Embracing Technology as a Nonprofit eTapestry Prospect Seminar

Andy Zellers

02/10/2010

Title | Page #2 © 2010 Blackbaud

Agenda:

The economy and fundraising Why you need a technology partner Cornerstone strategies Building a strategic solution with eTapestry One stop shop guarantees How eTapestry can help you succeed Raise more money guarantee


How is the economy effecting giving?


How is the economy effecting giving? Donors plan to give less through direct mail, telemarketing, door-to-door

canvassing and MORE through online giving and in kind gifts instead of cash

Overall Online Gifts have increased 26% in 2008 Donors are tired More competition for fewer dollars Your services are needed more Increase need for accountability THE MORE PEOPLE DO WITH YOUR ORGANIZATION, THE LARGER THEIR

GIVING AND ENGAGEMENT!


5 Reasons You Need a Software Solution

1. You need to move beyond business as usual; despite the economic climate

2. You need to drive results

3. You need greater efficiencies

4. You need increased productivity

5. You need greater reporting


The basic rules still apply…

Fundraising is still about relationship building

Acquisition Cultivation


Today’s environment is a little different:



Who’s Behind the Money?


So, what do you need to do to keep your supporters loyal?

Prompt, personalized acknowledgement Confirmation that gifts are being used as intended Results on outcomes, prior to being asked again


So how do you succeed? And how can eTapestry help?



Building out your strategy: Acquisition

Cultivation


Donor Database

eCommerce Advanced Email

Website


Websites:

eTapestry has built and hosts over 270 websites Your website is the first place a donor will go to get information on your

organization and it takes less than a minute to gain or loose a possible donor


Do you have an online social media strategy?

Whatis happeningwhen?

Get involved

Donateonline

Contactus

Upcoming events


Keys to Building a Successful Web SiteKeys to Building a Successful Web Site o Learn from your content

o Start with Google Analytics to see how many unique visitors you have, how they found you

o What did they viewed, where they stayed the longest, and what content produced actions

o Make your content easy to consumeo Always offer RSS feeds in addition to various subscribe options. Make sure they are

easy to find and use

o Make your content ever changing o Be brave enough to blog, show responses, share viewpoints, and utilize forums.

New information needs to be added daily or weekly by you and your community. Why do you think millions go to Facebook or Twitter by the minute

o Make your site easy to findo Every NPO and those serving NPO’s should have a social web presence.

Facebook, MySpace, LinkedIn, YouTube, Twitter and Flickr are your outposts linking back to the web site hub!


Did you know?

Over 95% of Internet users will give a donation via the web this year

But…. Only 40% of nonprofit organizations offer an online donation page


eTapestry can provide you with a simple link on your current website that will connect your donors to an online

giving page (were those 95% of internet users will be looking to donate)


Where the donor will complete the online giving page


The gift is automatically processed and tracked through your database and the donor is notified and thanked for the successful transaction


The results

Convenience for the donor Gift is automatically deposited and put to use by the nonprofit Automatically recorded in your eTapestry database Donor is acknowledge and thanked immediately which makes the donor more

likely to continue to give to your organization Clean accurate data/results


Show me the MONEY!

o After selecting eTapestry in 2008, One Brick was able to increase its annual giving goal by $10,000. The goal was attained and then surpassed by $6,000.

o The eTapestry solution has enabled staff to send emails from the CRM solution and increase the organization's reach.


Are your website and database integrated?

Integration directly into your database

Requires no additional manual entry

Customizable


Online giving with recurring gifts

Process recurring gifts directly from your eCommerce webpage Integration directly into your eTapestry database for seamless thank you notes

and donor recognition.


Recurring Gifts

• Donors become investors• Steady stream of incoming funds• Larger amounts in total• Amounts are more manageable by the donors• Key ingredient to sustaining long term donors and constituent loyalty


Email:

Our advanced email solution provides a fully integrated email tool that includes spam checking and scheduling


Did you know?

Email cultivation is more effective and cost efficient in reaching your supporters.

So why would you pay more (direct mail) to get less?


What does fully integrated mean to you?

At eTapestry it means giving you everything you need to be successful in your email campaigns. And what good is a campaign if you can’t measure your results?

Our detailed email delivery reports will provide everything you need to measure your results


What does fully integrated mean to you?


The importance of reporting:



Drill down capabilities



Since we know how important reporting is, we will guarantee you better recordkeeping abilities with our advanced reporting module. Event Attendees Email Communication Family/Business Tracking Estate Value Volunteer Hours Donor/Prospect Interactions Grant Due Date Occupation Memorial Tributes Renewals Gender Future Cultivation Strategy


Relationship Management:






Relationship Management | Contacts


Relationship Management | Outlook Integration








Database = Fundraising Tool

Only works if used by all

Must be consistent and accurate

Technology makes it easier to do your job!


Data Services

Donor Acquisition and Development

Prospect Research

Donor Performance and Benchmarking

Data Enrichment Services


Support

Email

Online Help

Instant Messaging

Telephone


Training – eTapestry will help you meet and exceed your goals

User training at your pace and convenience

Annual Training Agreement

Recorded Sessions/Classes

Crash Courses

Podcasts


What’s New?

eTapestry Mobile Included with your eTapestry service Specifically formatted for mobile use Fast Real time information – no syncing or downloading


What’s New | Personal Fundraising





Team page and participant page views are editable


What’s New | Personal Fundraising “I think the personal fundraising page had a huge impact on our success.”

“We've received feedback that it was very donor friendly. Thanks a lot!”


What’s New | Cart Module


What’s New | Cart Module eTapestry Database Cart Webpage






What’s New | Donor Login








Fundraising

Relationships

TrueCRM

eTapestry can help you achieve

your fundraisings goals offering

you a tool for every

aspect of the

TrueCRM offering.


So, how do you compare?

Do you know how you stack up to other nonprofits? How do you compare in areas such as donors, pledges and gifts? Do you have a software partner that can provide this type of information to you?

Can they do it for FREE?

eTapestry can, and we’ll

give it to you for FREE


Still not sure? Let us be your Bioluminescent Bacteria

WE WILL BE GOOD FOR EACH OTHER OR IT IS FREE - Sign up with eTapestry, and if you don't raise more money with us than you were before, you'll get our software free for a year.

http://www.etapestry.com/beetle/