About me
About me
About me
About me
The process
Test, Learn, Adjust
Factors effecting email traffic
Test
Learn
Adjust
Results
+13%
+14%
+28.8%
Everybody happy
Pic: Daniel Y. Go
Thought experiment
Factors effecting email traffic
100,000
21%
15%
=3,150 visits
What if you’re really good?
100,000
25% (+20%)
18% (+20%)
=4,500 visits
So…
+42.9%
What to do?
Factors effecting email traffic
Get lots of subscribers?
Increase frequency of emails
Increasing frequency of email
What happened
;’
Success
Pic: Daniel Y. Go
What just happened
Quiz: Your assumptions are?
Quiz: Test your assumptions
What we learned
Thank you