Download pdf - Em Abhinay Ankit 17.4

8/6/2019 Em Abhinay Ankit 17.4

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Entrepreneurship managementA comprehensive project

MAGNUM OPUS INFOTAINMENT SERVICES Ltd.BY-

ABHINAY KUMAR

ANKIT VATSYAYAN

PANCHDEO PANDEY

PRASHANT SINGH


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Brief introduction

} To start with , our basic idea andaim at Magnum OpusInfotainment services Ltd. is toprovide TOTAL SOLUTION at asingle junction.

} Our business model is basically of aconsultancy as well as a service firmwhich deals with each and everyaspect of media entertainmentservices.


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} W e at Magnum Opus Infotainmentservices Ltd. are not only projectconsultants but also project analysts,

service facilitators and marketing andpromotion agents.

} Indian film industry , being the largestin the world in the terms of volume of offerings , presents us with an immenseopportunity to tap the possibilities interms of system systemization andoverheads elimination , hence overallreduction in production costs withoutaffecting the perceived quality of thedesired outcome.


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Industry analysis


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Indian Entertainment and Media

Industry} The Indian entertainment and media (E&M)

industry has out-performed the Indianeconomy and is one of the fastest growingsectors in India. The E&M industrygenerally tends to grow faster when theeconomy is expanding. The Indian economyhas been growing at a fast clip over the lastfew years, and the income levels too havebeen experiencing a high growth rate.Above that, consumer spending is also onthe rise, due to a sustained increase indisposable incomes, brought about byreduction in personal income tax over thelast decade. All these factors have given animpetus to the E&M industry and are likelyto contribute to the growth of this industryin the future. Besides these economic andpersonal income-linked factors, there are ahost of other factors that are contributingto this high growth rate.


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The Market


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Competitiveanalysis


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Competitors in our space

Following are the different competitors of different facets of our business:-

} Creative cats} Cinedreams

} Brandsmithindia

} G3 signs

} OOM group} Global advertisers


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Direct competition

} W hile the firm we are trying to put forwardwill be first if its kind , dealing with thismany different aspects and providing variedrange of services , the direct competitionwill not be of a centralized nature but willbe of fragmented and localized nature, thisvery aspect of our business model makes itdifferent and gives us an upper hand.


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Direct competition

} The competition we could face , being somewhat directin nature can be from :-

1. Advertisers

2. Trade analysts

3. Distributors

4. Market analysts

5. Production houses


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Cinedreams Ltd.} Cinedreams Production's is a fully integrated

independent film company, with divisions devotedto the production, post production, animation,marketing, distribution of theatrical motion picturesas well as home entertainment, television, music,theater. Serving the entertainment world for overa decade, we have provided our services for morethan 100 documentary films, feature films,corporate films and several music videos.

} W e have dedicated team of Copy W riters,Cinematographers, Film Directors, ExecutiveProducers, Location Managers, Sound Engineersand Animators..

} Our major services include Feature Film Production,HD Production, Digital Film Production, EquipmentRental, Film Locations, Post Productions, 3DAnimation and SFX, Screenplay Development andDoctoring, Casting Management for BollywoodProjects, Film Promotion and Marketing throughoutthe world, PR Services, Corporate Film ProductionServices, Music Video Production, Ad FilmProduction, Event Management.


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Brandsmithindia

} Brandsmith's active involvement in the film indthemtryfurther added to their credibility and with dozens of pre-inaugural bashes and promotions of popular potboilers like:Saaya, Oops, Hungama, Munna Bhai Mbbs, Dhoop,Khel, I'm Proud to be Indian, etc under its belt, theirstanding in Bollywood has been greatly enhanced. Thesefilm promotions tested their synergising skills to the hilt aswe succeeded in roping in some of the leading brands bymaking them piggy-ride these promotions. their hugeconsumption of film & television stars for variothem productendorsements makes them a leading star endorsement-cum-celebrity management company as well.

Needless to say that the umpteen product launches,lifestyle parties, marketing alliances & brand managementconsultancies that we do round the year & all across India & overseas motivate them to think & do better.


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Market value comparisionsNAME MAGNUM

OPUSINFOTAINMENTPVT.LTD.

GLOBALADVERTISERS

OOMGROUP

CINEDREAMS

APPROACHCOMMUNICATIONS

CREATIVECATS

G3SIGN

Diverseserviceportfoli

o

Yes no no no no yes no

Brandnamerecognition

New entrant good average

good average Verygood

average

Qualityof Service

Excellent good good good average Verygood

average

MarketingStrategies

Highlycreative andnew(4.5)

W ellplanned(3.5)

Good(3)

Good(3)

Average(2.5)

Verygood(4)

Average(2.5)

ServicePrice

Minimumcompared toothers(4.5)

High(3)

High(3)

High(3)

High(3)

VeryHigh(2.5)

High(3)


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Financial analysis


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Main sources of finance

}Self investment :-30 lakhs (10 lakhs in reserve)

} Bank loan (from IDBI Bank):-20 lakhs} Total investment:-50 lakhs


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Related balancesheets and

documents

} Annual_Report_2006-07.pdf

} EFGU.pdf

} global_filmproduction.pdf.pdf

} IFRS-practical-issues.pdf

} cinedreams.docx

} BALANCE SHEET .xls


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A MAGNUMOPUS

INFOTAINMENTPVT.LTDPRESENTATION