8/2/2019 ELM - Kshitij, Prerak, Samder - Problem Structure,Mckinsey
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Team : - Prerak Garg, Kshitij Garg and Samder Singh
Socio-Economic Development in Kurukshetra
Development Office of Member of Parliament
(Lok Sabha), Mr. Naveen Jindal
1
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DEFININGTHE
PROBLEM
STRUCTURINGTHE PROBLEM
PROBLEM
SOLVINGSTEPS
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Basic Question to be solved
To explore various opportunities of improving socio-economic standards of people of Kurukshetra and test the feasibility of those
solutions.
1. Perspective/context
• Problem of aligning social interests with its political interests
• Execution of work is done on ad-hoc basis with little structure.
• Projects undertaken by the client are short term driven
• Sanitation, livelihood creation, education and healthcare are the
major focus areas
2. Criteria for success
• To declare 25 villages open defecation free
• Initiation of a self-sustaining livelihood model
• To complete 50 social and economic development projects via
LEAD and associate 1000 volunteers with it.
Targets in the field of health and education undefined till now
4. Other key stakeholders.
• District Commissioner Office
• Village Administration/Panchayats
• Direct Beneficiaries.
3. Decision Makers• Mr. Naveen Jindal, M.P.(Lok Sabha), Kurukshetra (KKR)
Sets the targets and approve the policies
• Mr. Vipin Sharma, PA to Mr. Naveen Jindal, Kaithal
Allocate target zones for implementing the projects.
• Mr. Rajesh Kumar, Private Secretary to Mr. Naveen Jindal, KKR
Allocation of funds and resources.
• Mr. Nishant Baranwal, Parliamentary Associate, Development
Office of Mr. Naveen Jindal
Client's face for strategy and review.• Mr. Ashutosh Pratap Singh, Parliamentary Coordinator,
Development Office of Mr. Naveen Jindal
Reporting Manager in Kurukshetra.
5. Constraints within solution space.
• Political opportunism in implementation of projects
•
Conflict with the district administration’s autonomous
projects
• Cultural mind-set of people
• Short Duration of project – discontinuous 6 months
6. Scope of Solution Space.
• Districts- Kaithal, Kurukshetra, Yamunanagar
• Around 1000 villages
• Population - 2.2 million
PROBLEM STATEMENT WORKSHEET
8/2/2019 ELM - Kshitij, Prerak, Samder - Problem Structure,Mckinsey
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DEFINING THEPROBLEM
STRUCTURINGTHE PROBLEM
PROBLEM
SOLVINGSTEPS
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PROBLEM STATEMENT
To explore various opportunities of improving socio-economic standards of
people of Kurukshetra and test thefeasibility of those solutions.
SOCIALASPECT
Sanitation Education
ECONOMIC
ASPECT
SewingCentresHealthcare
BPOs
ISSUE
TREE
8/2/2019 ELM - Kshitij, Prerak, Samder - Problem Structure,Mckinsey
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SocialAspect
Sanitation
I Lack of toilets in APL households in villagesII People are habituated to open defecation
III Cultural mindset barriers for using toilets
Health Care
I. Inefficiencies in the process of conducting eye camps
II. Lack of structure in conductingblood test camps
Education
I. Lack of career guidance
II. Unqualified teachers
III. Lack of teacher training programs
IV. Low Teacher/student ratio
V. Malfunctioning of mid day meal
8/2/2019 ELM - Kshitij, Prerak, Samder - Problem Structure,Mckinsey
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Sewing CentreRural BPOs
Economic
Aspect
8/2/2019 ELM - Kshitij, Prerak, Samder - Problem Structure,Mckinsey
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Final Call
•10th April •Yes/No
Permissions fromAdministration
• District level• Village level
Location
Identification• Primary research on Land rates• Categorization of land• Accessibility for local people in
terms of transportation
Financial Planning
Finalizing on potentialinvestment from stakeholders
Exploring various funding avenues• Bank loans• MFIs• O P Jindal Sansthan / Firms
Cost estimation
Firms
Quotations fromthe firms
Feasibility study of Kurukshetra bythe firms
• Identification of potential HR• Hosting the visit of the firms• Planning a visit for the firms
Market Research
• Visit existing setups• Establishing contacts• Internet search
Explore the possibility of establishing
rural BPOs to employ women
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Business
model forSewingcenters
Marketing Plan
I. Purpose
II. Target Market
III. Unique MarketNiche
IV. Reach FirstCustomer
The BusinessConcept
I. The BusinessII. The Customer
III. The ValueProposition
Market Scenario
Industry Analysis
I. Competitoranalysis
II. Gap Analysis
Business Model
ProductDevelopment Plan
Detailed description& unique features
of product
Operations Plan
I. Facilities
II. Businessprocesses &Distribution
Organization Plan
I. Organizational Chart
II. Key Management
III. Duties &Responsibilities
Marketing Plan
I. Purpose
II. Target Market
III. Unique MarketNiche
IV. Reach FirstCustomer
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THANK YOU