BELGIUM, CZECH REPUBLIC, FRANCE, HONG KONG, ITALY, RUSSIA, SPAIN, THAILAND, TURKEY, UK
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An international, co-branded and immersive plan which mixes interactivity, virality and drive-to-web/store:
# Creation of an innovative, interactive dedicated video minisite, which is accessible from co-branded ad units on 10 ELLE websites worldwide
# A global competition to win a fashion makeover with an ELLE stylist in stores via the video minisite
OBJECTIVE
RESPONSE
# To present Mango’s new Autumn/Winter collection and reinforce its strong position among fashion brands worldwide
# To generate traffic to the e-shop and stores
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A 360° CAMPAIGN
WEB
# Advertorial# Editorial Support
# Social network support
# Interactive video site incl. competition# Classic web campaign# Editorial support
SOCIAL NETWORKS
#CO-BRANDED VIDEO MINISITE
CREATION OF A MULTILINGUAL VIDEO MINISITE
# Fully innovative and interactive dedicated video minisite
# Internet users could explore the collection, create their ideal outfit with the advice of an ELLE stylist, and play a video to see a model wearing the outfit
#ONLINE COMPETITION
PRINT AD EMAILING
Competition on the co-branded video minisite offering a 20% reduction in all Mango boutiques, as well as a styling session with an ELLE stylist, and a 150€ Mango voucher as a prize.
ONLINE CAMPAIGN
To promote the competition and drive to the video minisite:
EDITORIAL SUPPORT SOCIAL NETWORK BUZZ
To promote the competition and drive to the video minisite:
#ONLINE COMPETITION
Competition on the co-branded video minisite offering 20% reduction in all Mango boutiques, as well as a styling session with an ELLE stylist and a 150€ Mango voucher as a prize
On ELLE magazines and websites
On Facebook and influential blogs
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39