BE THE NEXT SOUNDING BOARD ROCKSTAR
THE SOUNDING BOARD PRIMERENTERPRISING.IN
THE PROBLEM THAT WE SOLVETHE PROBLEM THAT WE SOLVE
Entrepreneurs don’t use 7 minutes properly in The Sounding Board
Use a PPT to show them how this is done in 7 minutes
THE SOUNDING BOARD PRIMER
PRODUCT OR SERVICEPRODUCT OR SERVICE
THE SOUNDING BOARD PRIMER
30+ point, sans serif fonts
Invest time and effort in the PPT
Focus on benefits, not features
Be memorable
We want to rock your presentation!
TARGET MARKETTARGET MARKET
+ you = market research
$ vs
THE SOUNDING BOARD PRIMER
COMPETITIONCOMPETITION
Acknowledge competition + strengths
3 competitors in the quadrant/4th you
USP = 1, not more
THE SOUNDING BOARD PRIMER
CURRENT STATUS AND PROSPECTSCURRENT STATUS AND PROSPECTS
Be real with your current status
What’s the end game in 5 years?
Be Yourself
THE SOUNDING BOARD PRIMER
THE SOUNDING BOARD PRIMER
THE TEAMTHE TEAM
Talk business, not degrees
Highlight team gaps
Be specific about functions
THE SOUNDING BOARD PRIMER
CHALLENGESCHALLENGES
Give actionable information
Separate imperative from challenge
Understand the audience
Don’t ask for monies
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