2. Elephant Camo: Getting Big Data to Blend In -. ._. ... . .
_.. :.. ... ... ... -.. ... _ We begin lllerally - with a bang,
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3. We begin - literally with a In 1802, Eleuthre Irne du Pont
founded a business in Wilmington, Delaware, for the purposes of
making what he knew: Fast-forward 100 years and DuPont is wildly
successful, manufacturing cellulose, lacquers, and practically
every kind _ of industrial chemical in use. Which brings in a lot
of money. .. and a
4. It's practically a problem of too T : i'r business. By 1912,
Pierre S. duPont decided it was a good idea to diversify, so he
added some growth stocks to his company's portfolio. His particular
focus was a plucky new company called General Motors in a brand new
industry: the automobile. Business went well, but knowing just N :
w ~+r= .W became a : I: ': V '. :r'
5. Call it a turn-of-the century level l tr rlur -7 I-JL0; l.4.
"-ta; i _ '4. 4 ; i i_ 9 i- y l~ ; um. ft. 9 o. ul. . . r. DuPont
had plenty of numbers on their businesses, but when you're involved
in everything from cars to _y cellulose to combustables, how can
you compare ' them all together? It took Donaldson Brown, a
Virginia Polytech grad and former explosives salesman to bring it
all together, in an efficiency report he would submit later that
same year DuPont started investing in GM. It included a formula he
created called "Return on lnvestment": 7 i.
6. The same problems exist today, at a 21st-century level. -
Businesses need not just better / faster/ smarter answers, but
correct questions to find them. - Data scientists often have to
venture far afield to find these answers - far beyond what their
organizations may know or even yet trust. - Decision makers exist
in a world of "automagical" things, and expect nothing less from
Big Data It's not just about conquering the elephant, it's about
making it fit in.
7. Want to learn more about Elephant Camo? If you're interested
in learning about how to not just make Big Data work, but actually
fit it in your organization's culture, I hope you'll vote for my
SXSW proposal on this very topic. Vote now! http:
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8. Elephant Camo: Getting Big Data to Blend In .4.. ... m.. .,.
... . Thanks for your vo: e!